11-Jan-2024

Director, Creative Content and Digital Strategy

Athletics - Strategic Communications

85992BR

View Full Description

11-Jan-2024

Director, Creative Content and Digital Strategy

Athletics - Strategic Communications

85992BR

Apply Now

University Job Title

Communications Officer 1

Bargaining Unit

None - Not included in the union (Yale Union Group)

Time Type

Full time

Duration Type

Regular

Compensation Grade

Administration & Operations

Compensation Grade Profile

Supervisor; Senior Associate (23)

Wage Ranges

Click here to see our Wage Ranges

Searchable Job Family

Athletics

Total # of hours to be worked:

37.5

Work Week

Flexible or Non-Standard (for anything other than Standard)

Work Location

Central Campus

Worksite Address

20 Tower Parkway
New Haven, CT 06511

Work Model

On-site

Position Focus:

Creation and effective execution of overall content and video production strategy across all aspects of the athletics department. Responsible for creating dynamic and engaging content to promote the Yale Athletics brand.. Oversees video editing and overall brand vision. Input on all equipment, and web and digital services. Provide oversight and strategic direction of videography and graphic design endeavors including, features, and interviews, as well as the department’s social media accounts including but not limited to Instagram, Twitter (X), Facebook, YouTube, TikTok, etc. Will directly report to the Assistant Athletic Director, Strategic Communications.

The title of Assistant Director or Director will depend on experience.

Essential Duties

1. Brand & Communications Strategy. Develops and executes public relations strategy, output, and performance for the department with the goal of increasing media impressions in local, national, industry-specific and alumni media. Creates communications strategy to showcase top technologies available for license. Ensures consistent look and tone for all department communications, including written content, website and social media. 2. Media Relations. Establishes and maintains effective working relationships with media representatives. Identifies opportunities to work with other the departments, university publications and the Office of Public Affairs to develop and publicize stories. 3. Content Creation. Assesses the University faculty inventions and student startups for newsworthiness and create compelling news and public relations content. Creates engaging, dynamic content for the public, including press releases, blog articles, website updates, newsletter articles and social media. 4. Outreach. Manages delivery channels for newsworthy content, including updating and maintaining the department websites, social media accounts, and articles for email newsletters, and creating video, print, and on-campus events. Creates websites that embed existing content from Yale and external sites (publications related to the technology, videos featuring inventor, profile on Yale Bulletin and Calendar innovators webpage). 5. Other. Seeks out, negotiates with and recommends external organizations that can provide services that optimize both the cost and functionality of the new communications strategy. Ensures that all communications conform to the University guidelines. Hires student workers as needed to assist in producing copy. May perform other duties as assigned.

Required Education and Experience

Bachelor’s Degree in a related field and four years of experience in website design, production, marketing, project management or an equivalent combination of education and experience.

Required Skill/Ability 1:

Proven knowledge of shooting, editing, and producing video through industry-standard software.

Required Skill/Ability 2:

Proven knowledge of shooting and editing photos through industry-standard software.

Required Skill/Ability 3:

Proficiency in content creation for social media strategies and implementation across platforms.

Required Skill/Ability 4:

Proficient with all Adobe Creative Suite offerings or similar software.

Preferred Education, Experience and Skills:

Experience in college athletics, professional sports or any other sports environment in a content creator role.

Weekend Hours Required?

Yes

Evening Hours Required?

Yes

Drug Screen

No

Health Screening

No

Background Check Requirements

All candidates for employment will be subject to pre-employment background screening for this position, which may include motor vehicle, DOT certification, drug testing and credit checks based on the position description and job requirements. All offers are contingent upon the successful completion of the background check. For additional information on the background check requirements and process visit "Learn about background checks" under the Applicant Support Resources section of Careers on the It's Your Yale website.

COVID-19 Vaccine Requirement

The University maintains policies pertaining to COVID-19. All faculty, staff, students, and trainees are required to comply with these policies, which may be found here:
https://covid19.yale.edu/health-guidelines

Posting Disclaimer

The intent of this job description is to provide a representative summary of the essential functions that will be required of the position and should not be construed as a declaration of specific duties and responsibilities of the particular position. Employees will be assigned specific job-related duties through their hiring departments.

EEO Statement:

University policy is committed to affirmative action under law in employment of women, minority group members, individuals with disabilities, and protected veterans. Additionally, in accordance with Yale’s Policy Against Discrimination and Harassment, and as delineated by federal and Connecticut law, Yale does not discriminate in admissions, educational programs, or employment against any individual on account of that individual’s sex, sexual orientation, gender identity or expression, race, color, national or ethnic origin, religion, age, disability, status as a special disabled veteran, veteran of the Vietnam era or other covered veteran.

Inquiries concerning Yale’s Policy Against Discrimination and Harassment may be referred to the Office of Institutional Equity and Accessibility (OIEA).

Note

Yale University is a tobacco-free campus

View Less Description