Director - Digital & CRM Strategy

EXPIRED

Posting Details

Posting Information

Posting Number

PG193608EP

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Posting Details

Posting Information

Posting Number

PG193608EP

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Internal Recruitment

No

Working Title

Director - Digital & CRM Strategy

Anticipated Hiring Range

Commensurate with experience

Work Schedule

Monday - Friday; 8am - 5pm with nights, weekend and holidays as needed.

Job Location

Raleigh, NC

Department

Athletics

About the Department

The mission of the NC State University Department of Athletics is to prepare student-athletes to compete at the highest level and to inspire them to be leaders now and for the future by providing the best environment to achieve their athletic, academic, and personal aspirations as well as providing support for the professional development of our coaches and staff, all within the role of the greater institutional relationships to the University. This position will serve as Assistant Athletic Director for Digital &

CRM

Strategy for the North Carolina State University Athletic Department which competes as a

NCAA

Division 1 team competing in the Atlantic Coast Conference.

Essential Job Duties

The Director of Digital and

CRM

Strategy will lead integrated planning across all paid digital channels for NC State Athletics focused on driving revenue, leads and business objectives. In conjunction with advertising partners, this role is responsible for developing and implementing cross-channel campaigns across owned and paid channels, as well as managing all paid digital creative and the paid digital advertising budgets. Additionally, this role will assist in managing the department’s

CRM

platform and email initiatives to ensure integrated strategies are maximized. This position will report to the Assistant Athletic Director of Revenue Generation.

Key responsibilities include, but are not limited to:

Lead the integrated planning across all paid digital channels, building campaigns that drive revenue, leads and business results

Oversee all paid performance advertising efforts (search, programmatic, paid social, email, etc.), designing and implementing paid digital media strategies with an emphasis on driving online ticket sales and revenue (maximizing impression shares and

ROAS

, while maintaining optimal financial efficiencies)

Develop the strategic plan and oversee the management of the athletic department website (gopack.com.)

Lead the consumer paid segmentation strategy, defining target audiences, messaging strategy and developing plans that reach and resonate with core audiences

Generate lead prospecting, scoring, cleansing, and assignment via sales/service campaigns in conjunction with external units, create and maintain necessary data for customer service communication plans

Coordinate with External Relations department leaders to:

Implementing lead-generation campaigns and disseminating leads quickly to sales associates for follow-through

Coordinate and distribute sales, marketing, and donor emails on behalf the department

Ticket initiatives including ticket on-sales, special offers, targeted segmentation, etc.

Build out an annual calendar of suggested and actual paid media spending based on schedules

Identify and implement new revenue generating opportunities

Develop and improve use of the

CRM

platform by all unit members, including staff training, feature development, and reporting

Analyze customer database for the purpose of building external plans for sports

Collaborate with third party agencies and other departments in development of paid advertising creative, including videos, motion graphics, photography, etc.

Manage and produce detailed post recap reports on all campaigns to improve and inform future strategies

Stay up-to-date on emerging technologies, best practices and new opportunities in the digital advertising space

Collaborate with social media team members to leverage moments and key stories across digital advertising

Other Responsibilities

Other duties as assigned by Senior Associate Athletic Director.

Qualifications

| Minimum Education and Experience |
- Bachelor’s Degree in a discipline related to the area of assignment. - At least five (5) years of experience in collegiate athletics and/or professional sports sales and marketing departments. | | Other Required Qualifications |
- Experience in collegiate athletics and/or professional sports sales and marketing departments. - Prior supervisory experience - Computer proficient (Microsoft and Google products) - Position requires non-traditional work hours; including nights, weekends and holidays | | Preferred Qualifications |
- Experience utilizing Paciolan ticketing system and SalesForce CRM platform and Eloqua marketing software - Prior experience working with digital media | | Required License(s) or Certification(s) |
n/a | | Valid NC Driver's License required | No | | Commercial Driver's License required | No |

Recruitment Dates and Special Instructions

| Job Open Date | 08/16/2024 | | Anticipated Close Date | Open until filled | | Special Instructions to Applicants |
Please attach a resume, cover letter and separate document containing contact information for 3 professional references. |

Position Details

| Position Number | 00061268 | | Position Type | EHRA Non-Faculty | | Full Time Equivalent (FTE) (1.0 = 40 hours/week) | 1.0 | | Appointment | 12 Month Recurring | | Mandatory Designation - Adverse Weather | Non Mandatory - Adverse Weather | | Mandatory Designation - Emergency Events | Non Mandatory - Emergency Event | | Department ID | 105002 - Athletics-Internal/External Operations | | AA/EEO |
NC State University is an equal opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, national origin, religion, sex, gender identity, age, sexual orientation, genetic information, status as an individual with a disability, or status as a protected veteran. Individuals with disabilities requiring disability-related accommodations in the application and interview process are welcome to contact 919-515-3148 to speak with a representative at the Office of Institutional Equity and Diversity.

If you have general questions about the application process, you may contact Human Resources at (919) 515-2135 or workatncstate@ncsu.edu.

Final candidates are subject to criminal & sex offender background checks. Some vacancies also require credit or motor vehicle checks. Degree(s) must be obtained prior to start date in order to meet qualifications and receive credit.

NC State University participates in E-Verify. Federal law requires all employers to verify the identity and employment eligibility of all persons hired to work in the United States. |

Supplemental Questions

Required fields are indicated with an asterisk (*).

1. * Do you have (or will you have by date of hire) a bachelor's degree or higher in a relevant field?

   • Yes
   • No

2. * Do you have a minimum of five (5) years of experience in collegiate athletics and/or professional sports sales and marketing departments?

   • yes
   • no

3. * If yes, in 2-3 sentences please describe your relevant experience.

(Open Ended Question)

1. * Please describe your supervisory experience.

(Open Ended Question)

1. * The NCAA requires disclosure of certain relationships between potential employees and student athletes and their families as well as recruits and their families. Please check if you are any of the following:

   • A parent/legal guardian of a football or basketball (men’s or women’s) recruit or current NC State student-athlete.
   • A relative of a football or basketball (men’s or women’s) recruit or current NC State student-athlete.
   • A high school/ college coach who works with football or basketball (men’s or women’s).
   • A strength coach or personal trainer who works with a football or basketball (men’s or women’s) recruit or current NC State student-athlete.
   • None of the above.

2. * If you checked any of the boxes above (except, None of the above box), please provide details below.

(Open Ended Question)

Application Materials Required

Required Documents 1. Cover Letter 2. Resume 3. Contact Information for References Optional Documents

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