Director for Marketing and Game Operations

EXPIRED

Position Details

Position Information

Announcement Number

STAFF - VA - 25072

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Position Details

Position Information

Announcement Number

STAFF - VA - 25072

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For questions regarding this position, please contact:

Casey Fox at 406-994-5707 or casey.fox2@msubobcats.com

Classification Title

Managing Director

Working Title

Director for Marketing and Game Operations

Brief Position Overview

Montana State University is a

NCAA

Division I institution. As a member of the Big Sky Conference it sponsors 15 varsity sports. The Director of Marketing and Game Operations reports to the Deputy Athletic Director – External Relations and is responsible for the comprehensive marketing strategy of Bobcat Athletics, promoting its brand, teams and events through multiple marketing channels, and operating in-game operations.

Position Number

4C5125

Department

Athletics

Division

Athletics

Appointment Type

Professional

Contract Term

Fiscal Year

Semester

If other, specify From date

If other, specify End date

FLSA

Exempt

Union Affiliation

Exempt from Collective Bargaining

FTE

1.0

Benefits Eligible

Eligible

Salary

$50,000 - $55,000 annually, commensurate with experience, education, and qualifications

Contract Type

LOA

If other, please specify

Recruitment Type

Open

Position Details

| General Statement |
The Director of Marketing and Game Operations is responsible for promoting Bobcat Athletics and generating revenue through marketing, corporate sponsorships, licensing, multi-media rights, ticket sales and social media. The position requires initiation and execution of targeted multi-platform marketing campaigns with a focus on optimizing communications with consumer audiences while acquiring/retaining consumers with a goal of increasing game day attendance. | | Duties and Responsibilities |
- Develop and implement a multi-year, multi-platform marketing strategy that encompasses the entire Athletic Department with the goal of increasing attendance using creative marketing techniques, events, advertising, design and communications. - Partner with the Bobcat Ticket Office to integrate new marketing into existing tools and systems. - Act as creator and executor of real-time brand content and communications targeted to customers and followers during all live events, which may be outside of normal business hours, including weekends. - Work with Athletic Communications office to manage the strategy, creation and distribution of content for Bobcat Athletics social media accounts for all Athletics accounts. - Track and analyze social/digital metrics to deliver reports that present content and performance, along with trends for the purpose optimization and goal setting. - Oversee or supervise all aspects of promotional game management for all sports, including but not limited to management of public address and message board announcements, coordination of large scale video display, coordination of in-game music, rotating signage during events and management of on-court/field promotional activities. - Assist in the design, development and implementation of promotional materials for all sports. - Develop and implement a social media strategy that increases brand awareness, cross promotes ticket sales for all sports, increases fan participation that focuses on initiating and building relationships as well as influencing fan behavior. - Act as the liaison between Athletics and the student body and student government, build relationships with department throughout campus to promote strategic partnerships. - Act as liaison between Athletics Marketing and Bobcat Sports Properties. Integrate mutual objectives including but not limited to: theme nights, promotional activities, distribution of sponsored giveaways, social media, and in-game recognitions. - Oversee game operations personnel and in-game promotional staff for all ticketed sports throughout regular- and post-season events. - Supervise interns, hourly staff, and student workers. | | Required Qualifications – Experience, Education, Knowledge & Skills |
1. Bachelor’s degree in Sport Administration, Business, Marketing, Communications or a related field, or an equivalent combination of education and/or experience. 2. Significant experience in digital and event marketing in collegiate athletics, professional sports or a related field with proven experience in achieving business-related goals. 3. Proven brand building skills, and creative thought process. 4. Experience with multi-channel marketing, including web, social, mobile and e-mail marketing campaigns. 5. Demonstrated proven knowledge of web analytics such as SEO, Google Analytics, AdWords. 6. Experience working with email marketing platforms and knowledge of tracking effective analytics. | | Preferred Qualifications – Experience, Education, Knowledge & Skills |
1. Master’s degree in Sport Administration, Business, Marketing, Communications or related field. 2. Examples of previous work in this area and successfully executed marketing campaigns. 3. Demonstrated progressive, results-oriented experience at a NCAA Division I (including FCS football) or professional sports level. 4. Knowledge of Big Sky Conference and NCAA rules and regulations. | | The Successful Candidate Will |
- Excellent verbal and written communication skills. - Function as collaborative team leader and team member in a fast pace working environment. - Excellent organization skills, strong work ethic, willing to work often outside normal office hours. - Excellent at building and maintaining positive relationships with all internal and external constituents. - Ability to perform within a team while supervising full-time and hourly staff and students. - Superior organization, strategic thinking and problem-solving skills. | | Position Special Requirements/Additional Information |
This job description should not be construed as an exhaustive statement of duties, responsibilities or requirements, but a general description of the job. Nothing contained herein restricts Montana State University’s rights to assign or reassign duties and responsibilities to this job at any time. | | Physical Demands |
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily with or without reasonable accommodations. The requirements listed above are representative of the knowledge, skill, and/or ability required. | | This position has supervisory duties? | No |

Posting Detail Information

| Number of Vacancies | 1 | | Desired Start Date | Upon completion of successful search | | Position End Date (if temporary) | | | Open Date | | | Close Date | | | Applications will be: |
Screening of applications will begin on September 3, 2024 ; however, applications will continue to be accepted until an adequate applicant pool has been established.

| | Special Instructions | | | EEO Statement |
Montana State University is an equal opportunity employer. MSU does not discriminate against any applicant on the basis of race, color, religion, creed, political ideas, sex, sexual orientation, gender identity or expression, age, marital status, national origin, physical or mental disability, or any other protected class status in violation of any applicable law.

In compliance with the Montana Veteran’s Employment Preference Act, MSU provides preference in employment to veterans, disabled veterans, and certain eligible relatives of veterans. To claim veteran’s preference, please complete the veteran’s preference information located in the Demographics section of your profile. |

Applicant Documents

Required Documents 1. Resume 2. Cover Letter Optional Documents

Supplemental Questions

Required fields are indicated with an asterisk (*).

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