Rutgers University Foundation and the R Fund (Athletics) seek an enthusiastic, collaborative, and resourceful development professional to serve as Director of Marketing/Communications, R Fund. Reporting to the Sr. Director of Engagement, R Fund. The Director will execute on a multi-channel marketing and communications strategy in collaboration with Athletics and Foundation to enhance the R Fund brand while increasing the engagement, cultivation, solicitation, and stewardship opportunities with supporters of Rutgers Athletics. The Director will work collaboratively with members of the Rutgers University Foundation and Rutgers University Athletics staff to execute the strategy to increase brand awareness and the overall experience for the 10,000 and growing annual philanthropic supporters of Rutgers Athletics. The director will analyze data and stay current with national trends to maximize potential impact for the Rutgers community.
Essential Functions
Rutgers University Foundation and the R Fund (Athletics) seek an enthusiastic, collaborative, and resourceful development professional to serve as Director of Marketing/Communications, R Fund. Reporting to the Sr. Director of Engagement, R Fund. The Director will execute on a multi-channel marketing and communications strategy in collaboration with Athletics and Foundation to enhance the R Fund brand while increasing the engagement, cultivation, solicitation, and stewardship opportunities with supporters of Rutgers Athletics. The Director will work collaboratively with members of the Rutgers University Foundation and Rutgers University Athletics staff to execute the strategy to increase brand awareness and the overall experience for the 10,000 and growing annual philanthropic supporters of Rutgers Athletics. The director will analyze data and stay current with national trends to maximize potential impact for the Rutgers community.
Essential Functions
Apply NowManage an integrated marketing communications plan for the R Fund including direct mail appeals, e-solicitations, social media, website, etc.
Support the R Fund premium & corporate and the major gift teams to assist in brand advancement and the execution of the R Fund Strategic Plan.
Implement a yearly calendar of a multi-channel communications plan, including engagement, cultivation, solicitation, and stewardship to our R Fund members.
Lead strategy on execution and implementation of R Fund branding into all Rutgers game day experiences and special events, working directly with Athletics game presentation and marketing staff.
Provide leadership and support to the Assistant Director of Digital Engagement to successfully increase the R Fund brand visibility and membership while efficiently communicating internally and externally to all appropriate constituents.
Execute the annual fund strategy by implementing marketing and digital engagement tools to enhance the visibility of the R Fund while positively impacting the department goals for new gifts and commitments (NGC) and donor engagement.
Work closely with central foundation and athletics to execute the R Fund annual strategy adhering to measurable goals, strategies/tactics, and metrics to promote the R Fund pathways (R Big Build & R Student Success).
Execute yearly initiatives designed to increase donor engagement.
Skills and Abilities
Consistency
Contributions
Competencies
Leadership
Education/ Qualifications
Bachelor's degree and 5+ years of progressively responsible experience in alumni engagement, advancement, non-profit or higher education. Master’s degree preferred.
Mental Demands
Clarity of focus while juggling complex projects or deadlines.
Working Conditions
This position requires little physical effort. Will work evenings, weekends, or odd hours to meet resource-raising commitments. Typical working conditions with an absence of disagreeable elements. This position requires some early mornings and late evenings to accommodate meetings, travel, events, and external constituent’s schedules.
Benefits
Equal Employment Opportunity
It is Foundation policy to provide equal employment opportunity to all its employees and applicants for employment regardless of their race, creed, color, national origin, age, ancestry, nationality, marital or domestic partnership or civil union status, sex, pregnancy, gender identity or expression, disability status, liability for military service, protected veteran status, affectional or sexual orientation, atypical cellular or blood trait, genetic information (including the refusal to submit to genetic testing), or any other category protected by law. As an institution, we value diversity of background and opinion, and prohibit discrimination or harassment based on any legally protected class in the areas of hiring, recruitment, promotion, transfer, demotion, training, compensation, pay, fringe benefits, layoff, termination or any other terms and conditions of employment.
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Director of Communications and Branding |
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Vice President, Operations |
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Vice President for Athletics Development/Deputy AD |
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Director of Development; R Fund |
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Associate Athletics Director for Brand Advancement |
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Associate Director of Development; Major Gifts |
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Associate Director of Development; Events & Stewardship |
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Associate Director of Development, Major Gifts |
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Associate Director of Development, Major Gifts |
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Associate Director of Development, Major Gifts |
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Executive Senior Associate Athletic Director / Chief Communications Officer |
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Associate Athletic Director, Communications (Volleyball, Swimming & Diving, Softball) |
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Associate Athletic Director, Communications (Football) |
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Assistant AD, Communications (Men's Basketball, Men's Golf) |
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Director, Communications (Field Hockey, Men's Basketball (secondary), Men's Lacrosse) |
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Director, Communications (Football - secondary, Wrestling, Men's Golf, Women's Lacrosse) |
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Director, Communications (Men's Soccer, Women's Basketball, Rowing, Women's Tennis) |
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Associate Director, Communications (Men's Soccer, Women's Basketball, Tennis) |
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Vice President, Operations |
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Senior Associate Athletic Director of Marketing, Game Presentation & Fan Experience |
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Assistant Athletic Director for Marketing |
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Assistant Athletic Director - Brand Advancement |
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Director of Marketing & Fan Experience |
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Director of Marketing and Fan Experience |
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Assistant Director of Marketing |
Person | Role |
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Vice President for Athletics Development/Deputy AD |
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Director of Development, Major Gifts |
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Director of Development; R Fund |
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Associate Athletics Director for Brand Advancement |
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Associate Director of Development; Events & Stewardship |
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Associate Director of Development, Major Gifts |
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Associate Director of Development, Major Gifts |
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Assistant Director of Development; Major Gifts |
Person | Role |
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Senior Associate Athletic Director, Communications (Football, Women's Track & Field/XC) |
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Associate Athletic Director, Communications (Volleyball, Swimming & Diving, Softball) |
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Associate Athletic Director, Communications (Football) |
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Assistant AD, Communications (Men's Basketball, Men's Golf) |
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Director, Communications (Field Hockey, Men's Basketball (secondary), Men's Lacrosse) |
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Director, Communications (Football - secondary, Wrestling, Men's Golf, Women's Lacrosse) |
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Director, Communications (Men's Soccer, Women's Basketball, Rowing, Women's Tennis) |
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Director of Communications and Branding |
Person | Role |
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Assistant Athletic Director for Marketing |
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Assistant Athletic Director of Marketing and Game Presentation |
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Assistant Athletic Director - Brand Advancement |
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Director of Marketing & Fan Experience |
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Director of Marketing and Fan Experience |
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Assistant Director of Marketing |
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