Director, Marketing and Game Experience (34931) (EXTENDED)

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Position Information

Posting Detail Information

Working Position Title

Director, Marketing and Game Experience (34931) (EXTENDED)

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Position Information

Posting Detail Information

Working Position Title

Director, Marketing and Game Experience (34931) (EXTENDED)

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Classification Title

Marketing Associate

Position Number

00034931

Open Date

10/23/2023

Close Date

11/13/2023

Priority Review Date

Business Unit Description

Civil Service with Status

Full-Time/Part Time

Full-Time

FTE

1.00

Position Status

Regular

FLSA

Exempt

Job code

5004

Union Representation

Non-Union

Union Code

N/A

Unit/Department

Intercollegiate Athletics

College/Unit

Intercollegiate Athletics

Division

Div Intercollegiate Athletics

Location

CC 204

Link to Department Website or Custom Search Page

https://niuhuskies.com/

Position Summary, Requirements, and Qualifications

Position Summary, Requirements, and Qualifications

Overview

Northern Illinois University (NIU) is accepting applications for the position of Director of Marketing and Game Experience. This is a full-time, 12-month position with benefits. This position will be responsible for directing the daily operation of Marketing & Game Experience, for assigned sports, in all aspects related to increasing attendance and ticket revenue at all ticketed events with specific attention to season, group, and single game ticket sales; as well as enhancing the pre-game and in-game fan experiences at all intercollegiate athletics hosted events. The mission of NIU Athletics is to enhance the University, community and region through service and engagement while developing champions in the classroom, in competition and in life. With long standing traditions and core values centered on family, NIU Athletics is home to 17 NCAA Division I sport programs. Northern Illinois University, chartered in 1895, is a comprehensive teaching and research institution with over 17,000 currently enrolled students and houses seven (7) degree-granting colleges—Business, Education, Engineering and Engineering Technology, Health and Human Sciences, Law, Liberal Arts and Sciences, and Visual and Performing Arts. Centrally located in DeKalb, Northern Illinois University is 30 miles west of Aurora, 65 miles west of Chicago, 36 miles west of Naperville, and 45 miles southeast of Rockford.

Position Summary

Reporting directly to the Sr. Associate Athletic Director/Collegiate Advancement & External Affairs, the Director of Marketing & Game Experience is responsible for oversight of all marketing, sales, and group plans to increase revenue generation for Intercollegiate Athletics for assigned sports.

Essential Duties and Responsibilities

Marketing and Sales Serve as primary marketing coordinator for assigned sports. Develop a comprehensive marketing and sales plan to maximize ticket revenue and spectator attendance for assigned sports. Develop and execute game experience plan for assigned sports, promotions and pre- and post-game activities. Design Elements Assist in the creation of design elements including print collateral, social media graphics and other design elements as assigned, such as comprehensive Annual Reports and other booklets. Revenue Generation Generate revenue and achieve season goals set by Sr. Associate AD/Collegiate Advancement and External Affairs. Performance will be reviewed quarterly. Promotional Events Liaison to community and campus organizations to enhance enthusiasm for the department and awareness of sports schedules. Assist with department special promotional events both on and off campus. Represents athletics at university committee meetings. Supervision Assist, as needed, development and execution of marketing plans by Graduate Assistants. Supervises student intern, volunteer staff, extra help, student employees as assigned. Cash Handling Cash Handling responsibilities — $5,000 to $10,000 annually; Other duties as assigned by the Sr. Associate AD/Collegiate Advancement & External Affairs. Liaison On-field liaison for promotions for assigned sports

Minimum Required Qualifications (Civil Service)

Bachelor’s degree in marketing, business administration, communications, public relations, or a closely related field. One (1) year (12 months) of professional work experience in marketing, public relations, communications, brand management, or a related professional area. Note: Master’s Degree in an area consistent with the duties of the position may be substituted for one (1) year (12 months) of work experience.

Knowledge, Skills, and Abilities (KSAs) (Civil Service)

Classification-Specific Knowledge, Skills, and Abilities (KSAs) Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar. Knowledge of recruitment practices. Knowledge of social media analytics, social media publishing tools, web analytics, and tracking technologies. Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems. Knowledge of media production, including social media platforms and efficiency of use, communication, and dissemination techniques and methods. Knowledge of Microsoft Office, presentation software, spreadsheet software, video creation and editing software, web page creation and editing software, and analytical or scientific software. Knowledge of administrative and clerical procedures and systems. Skill in producing live social media coverage. Skill in verbal and written communication. Skill in identifying complex problems and reviewing related information to develop and evaluate options and implement solutions. Skill in time management, organizing work assignments, and responding quickly and effectively to challenges. Ability to develop and execute marketing, and strategic communications plans to effect outcomes.

Specialty Factors (Civil Service)

None

Preferred Qualifications (Civil Service)

Master’s degree Demonstrated participation with outside community organizations. Demonstrated experience with fan engagement and game scripting. Familiarity with video board use/creativity Experience with Adobe Creative Suites or other graphic design programs

Minimum Required Qualifications (SPS)

N/A

Additional Requirements (SPS)

N/A

Preferred Qualifications (SPS)

N/A

Physical demands/requirements

Sitting, standing for long periods of time. Nights and weekends depending on events/games scheduled. Lifting up to 50lbs.

Appointment and Compensation Details

Appointment and Compensation Details

Anticipated Appointment Start Date

11/16/2023

Anticipated Appointment End Date

Percent of Staff Year

1.00

Standard Hours Per Week

37.50

Working Hours

Varies; days, nights and weekends

Salary

Commensurate with experience; Offers a robust benefit package

Hourly or Semi-monthly Pay Rate/Range

Earn Type

Salary

Application Procedure

Application Procedure

Application Procedure

Required Procedures: Fully complete the Education and Work History sections of the application. Be specific on your entire work history, including employment dates and duties for all positions held. Applicable part-time work experience will be considered toward qualifying for this position; however, it will be converted to a full-time equivalency to determine combined length of experience. Important: Please upload any unofficial transcript(s) and/or documentation that verifies any education, experience, and/or training you have received. If eligible for Veteran’s Preference Points, DD214/DD215/NGB22/DD256 paperwork reflecting an Honorable Discharge MUST be uploaded to this application to receive the maximum eligible points on the Civil Service examination. After the posting has closed, your submission will be reviewed to determine if you meet the minimum qualifications for the classification, including any specialty factors associated with this position. If you meet the minimum required qualifications for this position, you will receive a score based on your education and experience, and your name will be placed on the active employment register. Please monitor your e-mail for further information regarding your application. Emails will be generated from jobs@niu.edu and CivilServiceTesting@niu.edu. Please add these emails to your address book to ensure timely delivery of any future communication. Illinois residency required within 180 days of the hire date. Credentials Assessment Examination: The examination for this position is a Credentials Assessment and is based on your application materials as submitted for this posting. A Credential Assessment is a rating by the Human Resources Office of an applicant’s/employee’s education, experience, and special credentials/qualifications (licenses, etc.). Applicants are required to upload documentation to verify the Required documentation noted in the posting, such as a driver’s license, licensures, or certifications MUST be uploaded with your application materials. After assessment of all qualified applicants has been completed for this position, the names with the top three (3) scores will be referred to the hiring department for interview. Additional Details: Click on Marketing Associate for more information including salary ranges, typical duties, minimum acceptable qualifications, and testing requirements. Please click on Human Resource Services – Benefits for detailed information about Northern Illinois University’s benefits package. Employment is contingent upon your passing a criminal background investigation. You may not begin work until the criminal background investigation results have been received and cleared by Human Resources.

Special Instructions

Quick Link to Applicant

https://employment.niu.edu/postings/7...

Is Background Check Required?

Yes

EEO Statement Summary

In accordance with applicable statutes and regulations, NIU is an equal opportunity employer and does not discriminate on the basis of race, color, national origin, ancestry, sex, religion, age, physical and mental disability, marital status, veteran status, sexual orientation, gender identity, gender expression, political affiliation, or any other factor unrelated to professional qualifications, and will comply with all applicable federal and state statutes, regulations and orders pertaining to nondiscrimination, equal opportunity and affirmative action.The following person has been designated to handle inquiries regarding the non-discrimination policies:Ethics and Compliance Officer, Title IX CoordinatorHealth Services 230TitleIXCoordinator@niu.edu815-753-5560

Visa Policy

In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.

ADA Accommodation

NIU remains committed to ensuring that its recruitment and application procedures include full opportunities for applicants with disabilities. Employment opportunities will not be denied to anyone because of the need to make accommodations for a person’s disability during either the application or interview process. An applicant who believes they require an accommodation to participate in the employment process due to a disability may request that accommodation through the Accommodation Request Form. For further assistance, please contact the office of Affirmative Action and Equal Opportunity (AAEO) at ada@niu.edu.

Safety Information

NIU provides annual reports on campus security and fire safety.Read the Annual Safety and Security Report. Contact the Ethics and Compliance Office at 815-753-1649 for a hard copy.Read the Fire Safety Report. Contact the Department of Environmental Health and Safety at 815-753-0404 for a hard copy.

Applicant Documents

Required Documents 1. Resume/Curriculum Vitae 2. Cover Letter 3. Transcripts (unofficial with official required at hire) 4. List of References Optional Documents 1. Military Discharge Documents ONLY (DD214/DD215/NGB22/DD256) 2. Other

Supplemental Questions

Required fields are indicated with an asterisk (*).

1. * Are you currently a citizen or resident of the State of Illinois?

   • Yes
   • No

2. * What is the highest level of education attained?

   • GED
   • High School Diploma
   • Associates Degree
   • Bachelors Degree
   • Masters Degree
   • PHD

3. * Have you attached all transcripts to support the degrees you are submitting for consideration?

   • Yes
   • No

4. * How many years of experience do you have in this type of position?

   • 0-1
   • 1-3
   • 3-5
   • 5-7
   • 7+

5. * Please provide the name of the employer and the dates of employment where you gained this experience. Please note that this information must be verified on an NIU application and/or resume.

(Open Ended Question)

1. * If applicable, have you attached a copy of your DD214, DD215, NGB22, or DD256 for consideration of Veterans Preference Points? The copy submitted should reflect the status of discharge in order to be considered.
   • Yes
   • No
   • Not Applicable

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