Director, NIL Strategy & Athlete Marketing

Posting Details

Posting Details

Posting Number

NA01530

Position Information

| Position Title | Director, NIL Strategy & Athlete Marketing | | State | | | Employment Status | Full Time | | Position Status | Regular | | If Limited Term (End Date of Assignment, Project, or Grant) | | | Position Type | Staff | | Job Family | Financial Operations and Management | | # Hours Per Week | |

Posting Details

Posting Details

Posting Number

NA01530

Position Information

| Position Title | Director, NIL Strategy & Athlete Marketing | | State | | | Employment Status | Full Time | | Position Status | Regular | | If Limited Term (End Date of Assignment, Project, or Grant) | | | Position Type | Staff | | Job Family | Financial Operations and Management | | # Hours Per Week | | | Position Overview |
This position will develop both short-term and long-term strategies to stay current on name, image and likeness (NIL) developments and best practices. Responsibilities include managing operations surrounding the NIL programming including, but not limited to, education programming, monitoring, and ensuring adherence to the university, conference, state, federal, and NCAA policies. In addition, the position will serve as NIL liaison with head coaches, staff, student-athletes, third parties, NIL platforms and collectives. This position will collaborate with a variety of constituents regarding opportunities, educational programs, and compliance for various stakeholders. | | Duties and Responsibilities |
1. Lead and manage Marquette Athletics’ NIL program by designing and executing strategic initiatives that connect student-athletes with campus partners, alumni, and external resources to enhance NIL opportunities and outcomes.

1. Serve as the primary liaison for all NIL-related matters, fostering collaboration and clear communication among student-athletes, coaches, staff, university departments, and external partners. Manage NIL-related inquiries and requests, ensuring timely and effective responses.

2. Develop, implement, and regularly evaluate NIL policies and procedures to ensure alignment with university goals and full compliance with NCAA and institutional regulations. Monitor and track NIL activities, relationships, and engagements with agents and service providers to maintain compliance standards.

3. Design and deliver a comprehensive NIL education program for student-athletes and staff covering NCAA compliance, personal branding, financial literacy, and emerging industry trends. Manage budget and monitor financial reports for program.

4. Develop communication strategies to keep stakeholders informed of evolving NIL trends, legislation, and best practices, while positioning Marquette as an industry leader in the NIL space. | | Required Knowledge, Skills and Abilities |
   Bachelor’s degree preferably in Sports Administration, Sales, Marketing or similar fields

Minimum of 2 years of related experience. | | Preferred Knowledge, Skills and Abilities |
Experience with NIL GO & INFLCR preferred | | Department | Intercollegiate Athletics | | Posting Date | 12/05/2025 | | Closing Date | | | Special Instructions to Applicants | | | EOE Statement |
It is the policy of Marquette University to provide equal employment opportunities (EEO) to all employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status or any other applicable federal or state-protected classification. |

Required Documents

Required Documents 1. Resume 2. Cover Letter/Letter of Application 3. References

Optional Documents

Posting Specific Questions

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