Director of Athletics Marketing

Athletics Marketing

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Department Summary:

Drake University's Athletics Department competes in the Missouri Valley Conference at the NCAA Division I level. Bulldog student-athletes thrive in the classroom and their respective field of play. Drake Athletics sport programs are considered Des Moines’ Hometown Team.

The department culture is predicated on a common value statement known as The Bulldog Way written by coaches, staff, and student-athletes. This intentional commitment to a championship culture is led by integrity, excellence, wanting the best for and best from one another, and aspiring to greatness provides a foundation for student-athletes, coaches, and athletics staff to study, work, and play.

Job Summary:

Drake Athletics is seeking a qualified candidate to fill the opening of Director of Athletics Marketing. Reporting to the Senior Associate Athletic Director for External Operations, this position leads the marketing, promotion and fan engagement for all eighteen Drake sport programs, in addition to the iconic Drake Relays, Drake Road Races and Grand Blue Mile, in coordination with university communications, Drake Relays staff and local consultants.

The Director of Athletics Marketing coordinates the retail marketing efforts for the department to increase attendance, ticket sales, revenue and fan engagement across Drake Athletics events. Furthermore, the responsibilities include brand management, sponsor activation and utilization commitments, in addition to working with graphic designers. The Director of Athletics Marketing is responsible for full-time staff, including the assistant director of athletics marketing, cheer head coach, along with oversight of a student marketing team.

The Director of Athletics Marketing serves as a project leader for department-wide marketing initiatives, coordinating timelines, deliverables, resources and internal and external partners to ensure projects are executed effectively and on schedule.

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Athletics Marketing

‌

Department Summary:

Drake University's Athletics Department competes in the Missouri Valley Conference at the NCAA Division I level. Bulldog student-athletes thrive in the classroom and their respective field of play. Drake Athletics sport programs are considered Des Moines’ Hometown Team.

The department culture is predicated on a common value statement known as The Bulldog Way written by coaches, staff, and student-athletes. This intentional commitment to a championship culture is led by integrity, excellence, wanting the best for and best from one another, and aspiring to greatness provides a foundation for student-athletes, coaches, and athletics staff to study, work, and play.

Job Summary:

Drake Athletics is seeking a qualified candidate to fill the opening of Director of Athletics Marketing. Reporting to the Senior Associate Athletic Director for External Operations, this position leads the marketing, promotion and fan engagement for all eighteen Drake sport programs, in addition to the iconic Drake Relays, Drake Road Races and Grand Blue Mile, in coordination with university communications, Drake Relays staff and local consultants.

The Director of Athletics Marketing coordinates the retail marketing efforts for the department to increase attendance, ticket sales, revenue and fan engagement across Drake Athletics events. Furthermore, the responsibilities include brand management, sponsor activation and utilization commitments, in addition to working with graphic designers. The Director of Athletics Marketing is responsible for full-time staff, including the assistant director of athletics marketing, cheer head coach, along with oversight of a student marketing team.

The Director of Athletics Marketing serves as a project leader for department-wide marketing initiatives, coordinating timelines, deliverables, resources and internal and external partners to ensure projects are executed effectively and on schedule.

The Director of Athletics Marketing is a key member of the Athletics Department External Operations unit composed of unit leaders tasked to provide insights and direction to the Director of Athletics and Senior Associate Athletic Director for External Operations.

This position will work nights, weekends, and possibly holidays. Other duties as assigned.

All of the duties described above require an understanding of and compliance with the rules of the NCAA, the Missouri Valley Conference, and Drake University.

Minimum Qualifications:

• Bachelor’s degree in marketing, communications, business or related degree.

• Three (3) to Five (5) years of progressive athletics marketing work experience.

• Strong communication and organizational skills.

• Commitment to the standards set forth by Drake University and the NCAA.

• Ability to work nights and weekends.

• Valid driver’s license.

Preferred Qualificati ons:

• Knowledge of NCAA rules and regulations.

• Masters degree in marketing, communication, athletics administration, or a related degree.

• Three (3) years of experience developing, leading and implementing sports marketing plans, including paid media, email marketing, and new customer acquisition.

• Knowledge of scripting in-venue productions, to potentially include sponsorship fulfillment during home athletic events.

• Experience with developing and creating content for social media in support of revenue generation and fan engagement goals.

• Three (3) years of experience working in athletics at a college/university or comparable preferred.

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Special Instructions to Applicants:

Applicants will be asked to complete the online application through Drake's job board and provide: a resume/cv, a cover letter, and contact information for three references.

Have Questions?

Question about the application process, working at Drake, reasonable accommodations, benefits, or additional information about Drake or Des Moines, Iowa may be directed to Drake Human Resources. You can best reach us at jobs@drake.edu .

All job offers are contingent upon satisfactory completion of a background check, satisfactory reference checks, and proof of work authorization.

A review of applications will begin immediately. This position will remain open until filled.

Salary is competitive with peer schools and will be commensurate with qualifications and experience of the selected candidate.

 

At Drake, we are proud to offer our employees, their spouses, and eligible dependents a comprehensive benefits package, which includes a wide range of core benefits, perks, and discounts. If you are exploring a job with Drake University, we invite you to spend a little time with our digital benefits guide: Benefits Overview | Drake University.

 

One of our very popular policies provides a tuition waiver for Drake employees, their spouses, and eligible dependents. Drake also participates in not one, but two tuition exchange programs available to dependent children. You can learn about both the tuition waiver policy and tuition exchange programs here: Benefits Overview | Drake University.

For faculty positions, selection will depend on the receipt of recommendation confirming the candidate's scholarly achievements and teaching abilities and/or on the candidate's satisfactory passing of a teaching demonstration if selected for an on-campus interview. For staff positions, selection will depend upon careful review of each applicant’s references, education, and, if applicable, experience.

About Drake:

Drake University is recognized as a top private university in the Midwest. Drake is a midsize university in Des Moines, Iowa, with an increasingly diverse student body. We are deeply committed to equity and inclusion and creating a sense of belonging for all members of the campus community—faculty, staff, and students alike. More than 900 faculty and staff are part of the Bulldog pack, a close-knit group of colleagues enthusiastic about preparing students to be global citizens and leaders, challenging assumptions. Drake University is not only an outstanding institution of higher learning, it is also a wonderful place to work. We are enthusiastically committed to welcoming new ideas and people into the fold, and to retaining and rewarding stellar employees.

All positions at Drake provide opportunities to contribute to Drake University’s core mission of creating of creating an exceptional learning environment that prepares students of all backgrounds for meaningful lives and professional accomplishments.

STRONG COMMITMENT TO A DIVERSE AND INCLUSIVE COMMUNITY

 

At Drake University, we don’t just accept differences—we celebrate them, we support them, and we thrive on them for the benefit of our students, our employees, and our community. Drake University is proud to support an equal opportunity, diverse, inclusive, and welcoming workplace. Learn more about why Drake is an exceptional place to work: An Exceptional Working Environment | Drake University

Drake University is committed to providing access and reasonable accommodations in its services, programs, activities, education, and employment for individuals with disabilities. If you would benefit from an accommodation at any point in the recruitment process (including using our online application process), please contact Drake Human Resources (ph: 515.271.3133; email: jobs@drake.edu) and let us know how we can assist you.

At Drake University, we highly value a diverse, inclusive workforce. We are proud to be an equal opportunity employer. We stand firmly against discrimination including on the basis of race, color, national origin, creed, religion, age, disability, sex, pregnancy, gender identity, gender expression, sexual orientation, genetic information, veteran status, or any characteristic protected by law.

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