Director of Athletics Revenue Strategy

JOB SUMMARY

The University of Connecticut is seeking applications and nominations for the position of Director of Athletics Revenue Strategy. This position will provide support to the external team by spearheading all data-driven initiatives to support the overall decision-making process. This role will collect, analyze and interpret data to provide forecasting and decision-making for the department. This position will report to the Associate Athletic Director for Strategic Initiatives.

DUTIES AND RESPONSIBILITIES

• Analyze the behaviors of season ticket holders and donors to inform sales strategies, including adoption rates, renewal rates, and donation trends.

• Study sales trends to guide the build-out of season ticket prices, single game prices, and other various packages

  • Assist in the review of secondary market trends
  • Conduct a regular price-level analysis of all venues to inform appropriate price adjustments
  • Dynamic pricing opportunities

• Forecast short-term and long-term revenue projections, including, but not limited to, ticket sales, seat donation revenue, and other philanthropic fundraising models.

• Drive Ancillary Revenue strategies and coordinate the overall execution of strategies.

• Develop a strategy centered on Artificial Intelligence that focuses on enhancing revenue strategy efficiencies.

JOB SUMMARY

The University of Connecticut is seeking applications and nominations for the position of Director of Athletics Revenue Strategy. This position will provide support to the external team by spearheading all data-driven initiatives to support the overall decision-making process. This role will collect, analyze and interpret data to provide forecasting and decision-making for the department. This position will report to the Associate Athletic Director for Strategic Initiatives.

DUTIES AND RESPONSIBILITIES

• Analyze the behaviors of season ticket holders and donors to inform sales strategies, including adoption rates, renewal rates, and donation trends.

• Study sales trends to guide the build-out of season ticket prices, single game prices, and other various packages

  • Assist in the review of secondary market trends
  • Conduct a regular price-level analysis of all venues to inform appropriate price adjustments
  • Dynamic pricing opportunities

• Forecast short-term and long-term revenue projections, including, but not limited to, ticket sales, seat donation revenue, and other philanthropic fundraising models.

• Drive Ancillary Revenue strategies and coordinate the overall execution of strategies.

• Develop a strategy centered on Artificial Intelligence that focuses on enhancing revenue strategy efficiencies.

• Continuously track year-to-date sales progress to inform midyear progress towards budget and sales goals.

• Review and understand the department finances and overall budget.

• Analyze department financial data to identify opportunities for spending adjustments and efficiencies.

• Analyze budgeting trends to create long-term budget projects.

• Review and analyze athletics scholarships, including producing reports that show scholarship costs with the consideration of other sources of aid, etc.

• Review management of internal inventory holds as event dates approach.

• Comprehensively analyze complementary tickets in an effort to cut opportunity costs at all events.

• Research the sales strategies of peers to provide best practices to our external team.

• Establish revenue cohorts where applicable to effectively track on sport specific revenue generation at a granular level.

• Analyze advertising ROI where applicable to better align resources.

• Participate in timelining exercises based on strategic data to best align timelines with maximizing revenue opportunity.

• Analyze historical data to inform and project demand related to special athletic events such as postseason and neutral site contests.

• Assist where appropriate in data-centric inventory management for such events.

• Analyze geographic donor and ticket-related data to best determine the opportunity for revenue growth.

• Analyze resale data to evaluate opportunities to harness the overall market.

• Utilize buyer data as sales/fundraising leads.

MINIMUM QUALIFICATIONS

• Bachelor’s degree in business or a related field.
• Five years of related full-time experience in collegiate athletics, with at least two years of being a key contributor of revenue strategy/external strategy efforts.
• Demonstrated ability to manage donor relations, ticketing operations, and financial forecasting.
• Manage forecasting, projections and initiatives to grow athletic revenues.
• Demonstrated experience with donor management and ticketing systems such as Paciolan.
• Experience collaborating across athletic, foundation, and business units.
• Demonstrated communication and collaboration skills with donors, alumni, and internal stakeholders.

PREFERRED QUALIFICATIONS

• Master’s degree in business administration, sports management, or a related field.
• More than five years of full‑time experience in collegiate athletics with demonstrated career progression.
• Exposure to revenue forecasting and creation of new ancillary revenue streams.
• Ability to support strategic initiatives that align with athletic department revenue goals.
• Experience developing operational efficiencies within athletics fundraising and ticketing infrastructure.
• Experience in a fundraising office.
• Previous experience involved in overall athletic department revenue strategies.
  

APPOINTMENT TERMS

This is a full-time, permanent position. Relocation assistance is not available. The University offers a competitive salary, outstanding benefits including employee and dependent tuition waivers at UConn, and a highly desirable work environment. For additional information regarding benefits visit: https://hr.uconn.edu/health-benefits/. Other rights, terms and conditions of employment are contained in the collective bargaining agreement between the University of Connecticut and the University of Connecticut Professional Employees Association (UCPEA).

TERMS AND CONDITIONS OF EMPLOYMENT

Employment of the successful candidate is contingent upon the successful completion of a pre-employment criminal background check.

TO APPLY

Please apply online at https://hr.uconn.edu/jobs, Staff Positions, Search #499418 to upload a resume, cover letter, and contact information for three (3) professional references.

This job posting is scheduled to be removed at 11:55 p.m. Eastern time on January 29, 2026.

All employees are subject to adherence to the State Code of Ethics which may be found at https://portal.ct.gov/Ethics/Statutes-and-Regulations.

All members of the University of Connecticut are expected to exhibit appreciation of, and contribute to, an inclusive, respectful, and diverse environment for the University community.

The University of Connecticut aspires to create a community built on collaboration and belonging and has actively sought to create an inclusive culture within the workforce. The success of the University is dependent on the willingness of our diverse employee and student populations to share their rich perspectives and backgrounds in a respectful manner. This makes it essential for each member of our community to feel secure and welcomed and to thoroughly understand and believe that their ideas are respected by all. We strongly respect each individual employee’s unique experiences and perspectives and encourage all members of the community to do the same. All applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

The University of Connecticut is an AA/EEO Employer.

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