Director of Digital Marketing

Posting Information

Posting Information

Department

Ath Data Analytics-272305

Career Area

Athletics

Posting Open Date

12/02/2024

Application Deadline

View Full Description

Posting Information

Posting Information

Department

Ath Data Analytics-272305

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Career Area

Athletics

Posting Open Date

12/02/2024

Application Deadline

12/16/2024

Open Until Filled

No

Position Type

Permanent Staff (EHRA NF)

Working Title

Director of Digital Marketing

Appointment Type

EHRA Non-Faculty

Position Number

20041712

Vacancy ID

NF0008713

Full Time/Part Time

Full-Time Permanent

FTE

1

Hours per week

40

Position Location

North Carolina, US

Hiring Range

Proposed Start Date

01/06/2025

Position Information

| Be a Tar Heel! |
A global higher education leader in innovative teaching, research and public service, the University of North Carolina at Chapel Hill consistently ranks as one of the nation’s top public universities. Known for its beautiful campus, world-class medical care, commitment to the arts and top athletic programs, Carolina is an ideal place to teach, work and learn.

One of the best college towns and best places to live in the United States, Chapel Hill has diverse social, cultural, recreation and professional opportunities that span the campus and community.

University employees can choose from a wide range of professional training opportunities for career growth, skill development and lifelong learning and enjoy exclusive perks for numerous retail, restaurant and performing arts discounts, savings on local child care centers and special rates on select campus events. UNC-Chapel Hill offers full-time employees a comprehensive benefits package, paid leave, and a variety of health, life and retirement plans and additional programs that support a healthy work/life balance. | | Primary Purpose of Organizational Unit |
The Department of Athletics exists to provide educational and athletic opportunities to young men and women, to provide an environment for student-athletes to learn, advance and excel both academically and athletically, and to serve the interests of the University by complimenting and enhancing its diversity and quality of life. Through its athletic programs, the University seeks to unite alumni, faculty, administration and students in a common shared experience. The governing unit within the Department of Athletics is the Director’s Office, which is the administrative office and clearinghouse for the entire Department of Athletics, and promotes the department’s guiding principle of educating and inspiring through athletics. This unit provides support to administrators, coaches, staff members and student-athletes in order to provide and promote a premier intercollegiate athletic program for The University of North Carolina at Chapel Hill. The Department of Athletics is a highly visible public relations arm of The University of North Carolina at Chapel Hill, with statewide, national and international recognition. | | Position Summary |
Reporting to the Associate Athletics Director for Analytics and Sales Strategy, the Director of Digital Marketing is responsible for building and execution of the digital communications within Department of Athletics with the goal of revenue generation through ticket sales, and the positive promotion of our teams and department. This role will create, coordinate, and schedule digital email communications. Specifically, this role will write messaging, build the communications, perform segmentation, and be responsible for the execution of the digital campaign. This role will determine the content, frequency, timing, and audience for digital campaigns. Following the operation of a digital campaign, this role is also responsible for analyzing the results and key metrics being measured by the campaign across email, GoHeels app, social, and web. Another key responsibility is to collaborate and proactively brainstorm necessary upcoming communications with other department team members. This role must work with and influence different stakeholders to obtain the supporting documentation and information needed to execute the respective digital communications. Additionally, this role will support, and help coordinate, communications within the GoHeels app. 
The Director of Digital Marketing will also determine campaign result metrics to optimize digital communications, improve digital campaign processes, and inform the digital strategy moving forward across the email, app, and web platforms. This will include utilization of various tools such as Google Analytics, Oracle Eloqua software, and Tableau. The focus of the communications will include selling tickets, and promoting competitions, teams, and other topics as necessary across email, GoHeels app platform, and other mediums as required.
Position requires a strong communicator, be creative and strategic, must work with and across multiple External units (including Ticket Operations, Marketing/Fan Experience and Creative Services), and use metrics to critically analyze, customize and optimize digital campaigns. Must be a strong strategic writer who is proficient with social media and has experience implementing marketing campaigns and analyzing results. Graphics design skills, experience running an app, knowledge of Paciolan and Oracle Eloqua are preferred. Experience in Athletics Marketing and/or Athletics Data Analytics preferred. | | Minimum Education and Experience Requirements |
Bachelor’s degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions. | | Required Qualifications, Competencies, and Experience |
Bachelor’s degree required. Strong strategic writing and verbal communications skills. Experience planning and implementing marketing campaigns. Experience analyzing metrics to report campaign results and identify solutions for improvement. Proficient with social media and apps. Outstanding organization skills, including a strong design sense and close attention to detail. Proficient in Microsoft Word, Excel, PowerPoint, Adobe Create Suite. Late nights, weekends, and holiday work. | | Preferred Qualifications, Competencies, and Experience |
2-3 years of full-time experience working in college athletics or professional sports marketing, business intelligence/data analytics, sales, and/or communications. Graphics design skills, experience running an app, knowledge of Paciolan and Oracle Eloqua. Experience with web analytics (Google Analytics, Adobe Analytics, etc.) and marketing automation programs. Knowledge of and compliance with NCAA, ACC and institutional rules that relate to this position. | | Special Physical/Mental Requirements |
Must be able to lift/move 25 lbs or greater. May be required to navigate stairs. Attention to detail and computer skills essential. Must be able to manage a high-volume, fast-paced environment. | | Campus Security Authority Responsibilities |

Not Applicable.

| | Special Instructions | | | Quick Link | https://unc.peopleadmin.com/postings/... |

Posting Contact Information

| Department Contact Name and Title | Andrea Johnston, Associate AD for Analytics & Sales Strategy | | Department Contact Telephone or Email | ajohnston@unc.edu | | Office of Human Resources Contact Information |

If you experience any problems accessing the system or have questions about the application process, please contact the Office of Human Resources at (919) 843-2300 or send an email to employment@unc.edu
Please note: The Office of Human Resources will not be able to provide specific updates regarding position or application status.

| | Equal Opportunity Employer Statement |
The University of North Carolina at Chapel Hill is an equal opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, sexual orientation, or status as a protected veteran. |

Applicant Documents

Required Documents 1. Curriculum Vitae / Resume 2. Cover Letter 3. List of References

Optional Documents

Supplemental Questions

Required fields are indicated with an asterisk (*).

1. * Please select the response below that best describes your experience/education for the Public Communications Specialist position.
   • Bachelor's, Master's, or Doctorate in a related field
   • Associate's, Bachelor's, Master's, or Doctorate in an unrelated field and 4 years of related experience
   • Associate's in a related and 2 years of related experience
   • Combination of post-high school education and/or experience in a related field to equal at least 4 years (ex. 1 year towards a related degree and 3 years of related experience)
   • Did not complete high school but have a combination of high school education and related experience to equal 8 years (ex. 1 year of high school and 7 years of related experience)
   • None of the above

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