Director of Marketing and Fan Engagement

Position Information

Description & Details:

The Director of Marketing and Promotions manages the department’s marketing and fan engagement strategies, leads in-game productions and special events, executes promotional and advertising campaigns, assists with sponsorship activation, and supports revenue generating initiatives for North Dakota State Athletics. Reporting directly to the Associate Athletics Director for Marketing and Fan Engagement, the Director of Marketing and Promotions collaborates with the University’s spirit groups, student affairs, alumni relations, institutional advancement, marketing and communications.

Responsibilities:

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Position Information

Description & Details:

The Director of Marketing and Promotions manages the department’s marketing and fan engagement strategies, leads in-game productions and special events, executes promotional and advertising campaigns, assists with sponsorship activation, and supports revenue generating initiatives for North Dakota State Athletics. Reporting directly to the Associate Athletics Director for Marketing and Fan Engagement, the Director of Marketing and Promotions collaborates with the University’s spirit groups, student affairs, alumni relations, institutional advancement, marketing and communications.

Responsibilities:

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• Manages a robust marketing plan that drives ticket sales and increases attendance at athletic events.
• Coordinates marketing shoots (photo and video) and develops concepts for promotional materials, including but not limited to commercials, posters, schedule cards, flyers, digital content.
• Assists in the management of NDSU Athletics official social media platforms (Facebook, Twitter, Instagram)
• Executes student specific outreach plans and utilize grassroots marketing strategies to increase attendance at athletic events.
• Manages and executes digital marketing plan including, but not limited to; NDSU Athletics email database, banner ads, GoBison.com, the NDSU Athletics app, and other digital avenues

Advertised Salary:

Salary commensurate with qualifications and experience.

Minimum Qualifications:

• Bachelor’s degree in business, marketing, advertising or related field
• Minimum of one (1) year experience in marketing/promotions at a Division I collegiate or professional team
• Knowledge of NCAA rules and regulations
• Basic computer skills with Excel and Word required
• Excellent oral, written and interpersonal communication skills
• Excellent organizational skills
• Ability to multitask and work in fast-paced environment
• Ability to work flexible schedule including evenings and weekends as needed

Preferred Qualifications:

• Master's Degree
• Experience directing an in-game production
• Supervisory experience
• Knowledge of Adobe Photoshop or InDesign

Applicant Materials Required:

• Formal letter of application (cover letter).
• Resume
• Names and telephone numbers of three professional references in a separate document.

Benefits:

NDSU offers a comprehensive benefits package which includes single or family health insurance coverage with premiums paid for by the university – with an effective date for new employees the first of the month following date of hire. Other benefits include: wellness benefits, basic life insurance, retirement plan, tuition waiver, annual leave, EAP, sick leave and holiday pay. Optional benefits include: supplemental life, dental, vision, long-term care insurance, flexible spending account, and supplemental retirement plans.

About Us:

North Dakota State University is distinctive as a student focused, land-grant, research university.We educate leaders who solve national and global challenges by providing affordable access to an excellent education that combines teaching and research in a rich learning environment.

NDSU is in the highest Carnegie Classification of Institutions of Higher Education, R1, granted to the top research institutions in the country.

NDSU has offices across the state of North Dakota, and the main campus is in Fargo, on the Minnesota border. Along with Moorhead, Minnesota, Fargo forms one of the largest metropolitan centers between Minneapolis and Seattle. The community is consistently ranked as one of the best places to live.

No Smoking Notice:

As an employer, the State of North Dakota prohibits smoking in all places of state employment in accordance with N.D.C.C. § 23-12-10.

EO/AA Statement:

North Dakota State University is an Equal Opportunity employer and all qualified applicants will receive consideration for employment without regard to age, color, gender expression/identity, genetic information, marital status, national origin, participation in lawful off-campus activity, physical or mental disability, pregnancy, public assistance status, race, religion, sex, sexual orientation, spousal relationship to current employee, or veteran status, as applicable.

Diversity Statement:

NDSU strives to be a community of belonging, recognizing unique differences as strengths of our university. We seek to recruit and retain a diverse workforce that supports a community in which diverse populations and perspectives will know and learn from one another. NDSU values candidates who are committed to our core values of respect, inclusivity, community, creativity, excellence, impact, innovation, integrity, resilience, responsiveness, and transformation. Successful candidates will be committed to and help advance our strategic goal to create and maintain an open and respectful environment to promote inclusivity and diversity as a cornerstone of education, research, and outreach.

Veteran’s Preference Notice:

This position is subject to North Dakota Veteran’s Preference requirements.

Reasonable Accommodation Information

North Dakota State University is committed to providing access and reasonable accommodation in its services, programs, activities, education, and employment for individuals with disabilities. To request disability accommodation in the application process, please contact Human Resources at 701-231-8961 or ndsu.hr@ndsu.edu.

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