Director of Marketing & Fan Experience

EXPIRED

Posting Details

Position Information

Posting Number

20121483Staff

Working Title

Director of Marketing & Fan Experience

Pay Rate

Salary is competitive and commensurate with education and experience.

Employment Category

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Posting Details

Position Information

Posting Number

20121483Staff

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Working Title

Director of Marketing & Fan Experience

Pay Rate

Salary is competitive and commensurate with education and experience.

Employment Category

Administrative/Professional

Regular/Temporary

Regular

If temporary, list duration

Type of Appointment

Fiscal

Contract Period

12 month

Position Summary Information

Position Summary

The Director of Marketing and Fan Experience is responsible to coordinate and execute marketing plans and initiatives for all sports to increase awareness, attendance, and revenue for each athletic program as directed by the Senior Director for Marketing & Digital Media. Assist with the day to day marketing, digital media and creative services of the athletics department. Create and develop promotional plans and giveaway strategies for all sports to maximize ticket sales, attendance and the overall fan experience.Austin Peay State University is a four-year public, doctoral-level university, with six colleges and four Chairs of Excellence. The University has an enrollment of over 9,000 students and is located in Clarksville, Tennessee, a community of an estimated 166,000 people located approximately 40 miles northwest of Nashville, TN.

Primary Duties and Responsibilities

• Coordinate and execute marketing plans and initiatives for all sports to increase awareness, attendance, and revenue for each athletic program as directed by the Senior Director for Marketing & Digital Media.• Assist with the day to day marketing, digital media and creative services of the athletics department.• Create and develop promotional plans and giveaway strategies for all sports to maximize ticket sales, attendance and the overall fan experience.• Determines how each in-game element is implemented, including sponsors and game day groups (promotions, music, public address announcer, entertainment, presentations, video, band, cheerleaders, dance and mascot).• Assist in the marketing of various ticket packages through social media and digital marketing channels and platforms as well as traditional media.• Assist with the development of television spots, radio spots, print advertisements, schedule cards, posters and other promotional and marketing collateral as needed.• Oversee the group sales program for all ticketed sports. Cultivate current and past groups and new prospects to generate sales. Contact area businesses, youth organizations, and other large groups to promote the group ticket program.• Organize and coordinate campus marketing initiatives targeted to faculty, staff and the student body to maximize support.• Oversee and manage membership drives, benefits and fulfillment as well as events for fan clubs including children and APSU students.• Contact philanthropy groups, university groups, and other outside vendors for partnerships at athletic events. Includes group ticket sales efforts.• Assist with sponsorship fulfillment as needed.• Coordinate the student intern program and game day staffing.• Oversees the APSU cheer, dance and mascot programs and coordinate game day operations of the football marching band and basketball pep band.• Other duties as assigned.

Knowledge, Skills, and Abilities

Knowledge of related Digital and Social Media.

Physical Requirements

Light Work: Exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently, and/or a negligible amount of force constantly to move objects.

Required Minimum Qualifications

• Bachelor’s degree• A minimum of three (3) years of experience related to the above described duties which includes Athletics Marketing and Promotions, Digital and Social Media, and/or Game Operations.

Posting Detail Information

Open Date

12/19/2023

Close Date

Open Until Filled

Yes

Special Instructions to Applicants

An official transcript will be required of the selected candidate before the candidate will be offered a position. You will not be able to modify your application after it has been submitted.

Posting Specific Questions

Required fields are indicated with an asterisk (*).

1. * Do you have a Bachelor's degree or higher?
   • Yes
   • No

Applicant Documents

Required Documents 1. Resume Optional Documents 1. Cover Letter 2. Unofficial Transcript 3. Letter of Recommendation 1 4. Letter of Recommendation 2 5. Letter of Recommendation 3

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