Director of Name, Image, and Likeness (NIL)

Posting Details

Request to Recruit

Position Title

Director of Name, Image, and Likeness (NIL)

Posting Details

Request to Recruit

Position Title

Director of Name, Image, and Likeness (NIL)

Working Location (City, State)

Boone, NC

Faculty Rank

Provide Rank

Position Number

099761

Department

Athletics Office - 120000

Description of University

Appalachian State University, in North Carolina’s Blue Ridge Mountains, prepares students to lead purposeful lives as global citizens who understand and engage their responsibilities in creating a sustainable future for all. The transformational Appalachian experience promotes a spirit of inclusion that brings people together in inspiring ways to acquire and create knowledge, to grow holistically, to act with passion and determination, and embrace diversity and difference. As one of 17 campuses in the University of North Carolina system, Appalachian enrolls more than 20,000 students, has a low student-to-faculty ratio and offers more than 150 undergraduate and graduate majors.

Position Summary Information

| Minimum Qualifications |
- At least 2 years of experience working in NIL/college athletics administration - Bachelor’s degree - Demonstrated understanding of the legal, financial, and athletic implications of NIL deals with student-athletes - Demonstrated knowledge of current NIL/tax laws and regulations | | License/Certification Required | | | Preferred Qualifications |
refer to minimum qualifications

| | Essential Duties and Responsibilities |
The athletic program at Appalachian State University operates on the premise that intercollegiate athletics is an integral part of the institution’s overall program of education. Priority is given to high standards of both academic and athletic quality — the goal being the complete development of the student-athlete.

Reporting to the Senior Associate Athletics Director, the Director of Name, Image, and Likeness (NIL) is responsible for the leadership and oversight of operations related to App State Student-Athlete NIL.

Essential Duties and Responsibilities include:

1. Lead the App State Athletics NIL program, developing and coordinating programming and resources.
2. Serve as the primary contact for external university NIL partners.
3. Oversee the processing of student-athlete NIL transactions to ensure NCAA, Sun Belt, and institutional compliance.
4. Serve as primary NIL contact for internal and external stakeholders, including student-athletes, coaches, staff, boosters, third-party individuals, and local businesses in accordance with applicable university, state, federal and NCAA guidelines.
5. Serve as the liaison between App State Athletics and relevant University stakeholders on all NIL-related matters.
6. Implement and oversee a comprehensive annual NIL education program for prospective student-athletes, parents, current student-athletes, coaches, internal and external stakeholders.

7. Collaborate on NIL initiatives and cross-department functions with other App State Athletics units including compliance, student-athlete development, multimedia production, marketing, and licensing. Including, but not limited to:

   • Advising student-athletes on endorsement deals, appearance opportunities, and social media monetization.
   • Negotiating contracts with brands and companies on behalf of the student-athlete.
   • Providing financial and legal guidance to ensure compliance with NCAA regulations and tax laws.
   • Developing marketing strategies to enhance the athlete’s brand and maximize earning potential.

8. Comply with all applicable National Collegiate Athletic Association (NCAA) and Sun Belt Conference (SBC).

9. Educate NIL partners and develop new leads for student-athletes through the identification and pursuit of new NIL opportunities.

10. Maintain accurate records on all existing and prospective partner relationships and interactions.

11. Research and benchmark college athletics NIL market, staying current with relevant trends and market conditions.

12. Proactively coordinate with App State multimedia rights holders in prospecting leads from corporate partners, leading to potential NIL or career opportunities for student-athletes. | | Type of Position | Full Time Position | | Staff/Non-Faculty | Staff/Non-Faculty | | Appointment Type | 1.0 | | Work Schedule/Hours | Varies | | Number of Hours Per Week | 40 | | Number of Months Per Year | 12 | | Mandatory Staff | No | | Suggested Salary Range | Commensurate with experience | | Physical Demands of Position |
    Position requires evening and weekend work. |

Posting Details Information

| Posting Date | 06/04/2024 | | Closing Date | | | Open Until Filled | No | | Evaluation of Applications Begins | 06/18/2024 | | Proposed Date of Hire | 07/02/2024 | | Special Instructions to Applicants |
Please attach required documents:

• Cover Letter
• Resume
• List a minimum of 3 professional references with contact information in the application or attached | | Search Chair Name | Erika Cheung , Sarah Strickland | | Search Chair Email | cheungee@appstate.edu , stricklandsc@appstate.edu | | Quick Link | https://appstate.peopleadmin.com/post... | | Posting Number | 201501447P |

Supplemental Questions

Required fields are indicated with an asterisk (*).

Applicant Documents

Required Documents 1. Resume 2. Cover Letter / Letter of Interest Optional Documents 1. List of References with Contact Information