Director of NIL Creative & Strategy - Creative Services

University of Florida

Gainesville, FL

Posted Date: Jul 25, 2026

QUALIFICATION

  • Salary Expectation
    Not Provided
  • Years of Experience
    4+ Years
  • Work Type
    Full-time

The Smartest First Step

Pre-interview prep in one click. The dossier gives you the edge—fast.

Athletic Director
Conference
SEC (DI)
About the Job
Job Description

Job Details

Description

POSITION RESPONSIBILITIES:

The University Athletic Association at the University of Florida is searching for a Director to provide leadership for Florida Athletics’ agency initiatives by developing innovative strategies that increase athlete NIL value, generate revenue opportunities, strengthen recruiting efforts, and position Florida Athletics as a national leader in athlete branding. Serves as a strategic partner across the athletic department while remaining an active creative contributor. Mentors athletes and staff, develops new business opportunities, leads high-level presentations, and identifies innovative ways to leverage creativity to create measurable value. This position requires the incumbent to have demonstrated expertise in NIL, athlete branding, sponsorship strategy, and the creator economy; demonstrated commitment to continuous learning and professional growth; strong administrative, interpersonal, communication, presentation, and customer service skills; be organized, detail-oriented, and self-motivated; be able to identify opportunities and develop innovation solutions; work independently and as part of a collaborative team; multitask effectively; engage effectively with others of diverse cultures or backgrounds; and work a non-standard work week which will include evenings, weekends, holidays, and overnight travel. This posting will remain open until a qualified candidate is chosen.

MINIMUM EDUCATION & EXPERIENCE REQUIREMENTS:

Required Qualifications: Bachelor's Degree in Creative Media, Communications, Marketing, Sports Management, Journalism, or appropriate area of specialization Four years of progressive experience in collegiate athletics, professional sports, agencies, media, marketing, or entertainment One year of supervisory experience Valid driver’s license Proficiency in Adobe Creative Suite, Microsoft 365, Canva, Instagram Edits, presentation software, and emerging creative technologies Portfolio demonstrating excellence across multiple creative disciplines Preferred Qualifications: Experience mentoring athletes, students, or creative professionals Please upload a copy of your portfolio/sample work in the Documents section of this online application.

BENEFITS:

Comprehensive benefits package including but not limited to health, dental, life, LTD, AD&D, pension plan (upon eligibility), tuition assistance, athletic event tickets, employee events and recognition programs as well as possible relocation assistance. Competitive compensation package commensurate with candidate’s previous experience and qualifications. You can view our full benefits guide on the official job posting by clicking here.

ADDITIONAL INFORMATION:

Department History

University of Florida Communications 2025–2026

Person Role

Anthony Garro

Sr. Director of Football Creative

Mary Howard

Senior Associate Athletics Director (Soccer, Gymnastics)

Steve McClain

Senior Associate Athletics Director, Strategic Communications and Broadcast Productions

Denver Parler

Assistant Athletics Director (Men's Basketball)

Scott Burns

Director of Football Communications

John Maxwell

Associate Director (Women's Basketball, Women's Tennis)

Matthew Hutchison

Associate Director (Secondary Football, Golf)

Lauren Staff

Associate Director (Softball)

University of Florida Marketing 2025–2026

Person Role

Jake Terkoski

Senior Director (Football, Men's & Women's Tennis, Women's Lacrosse, Men's & Women's Golf)

Nicole Jones

Senior Associate Athletics Director of Marketing, Fan Engagement & Branding

Katy Johnson

Director (Gymnastics, Baseball)

Kevin Camps

Assistant Athletics Director, Creative Media & Branding

Sam Leventhal

Associate Director of Creative Media and Branding

Hallie Merz

Associate Director of Creative Media and Branding

Ethan Roy

Associate Director, Football Social Media Strategy

Gertz Rigaud

Assistant Director of Creative Media & Branding

University of Florida Communications 2024–2025

Person Role

Steve McClain

Senior Associate Athletics Director, Strategic Communications and Broadcast Productions

Mary Howard

Senior Associate Athletics Director (Soccer, Gymnastics)

Denver Parler

Assistant Athletics Director (Men's Basketball)

Matthew Hutchison

Associate Director (Secondary Football, Golf)

Sullivan Bortner

Associate Director (Baseball, Tertiary Football)

Lauren Staff

Associate Director (Softball)

Abby Wisecup

Assistant Director (Swim & Dive, Volleyball)

Vincent Wong

Assistant Director for Creative Video

University of Florida Marketing 2024–2025

Person Role

Jake Terkoski

Senior Director (Football, Men's & Women's Tennis, Women's Lacrosse, Men's & Women's Golf)

Nicole Jones

Senior Associate Athletics Director of Marketing, Fan Engagement & Branding

Kevin Camps

Assistant Athletics Director, Creative Media & Branding

Hallie Merz

Associate Director of Creative Media and Branding

Rachel Riger

Associate Director of Social Media & Digital Content

Trevor Goodwin

Associate Director (Men's Basketball, Cross Country, Track & Field)

Scott Hoffman

Assistant Director of Creative Video

Gertz Rigaud

Assistant Director of Creative Media & Branding

University of Florida Communications 2023–2024

Person Role

Mary Howard

Senior Associate Athletics Director (Soccer, Gymnastics)

Steve McClain

Senior Associate Athletics Director, Strategic Communications and Broadcast Productions

Denver Parler

Assistant Athletics Director (Men's Basketball)

Rick Hurtado

Director of Football Communications

Herb Brooks

Associate Director (Softball)

Sullivan Bortner

Associate Director (Baseball, Tertiary Football)

Matthew Hutchison

Assistant Director (Men's & Women's Golf, Football)

Meg Christenson

Assistant Director (Women’s Basketball, Women’s Tennis)

University of Florida Marketing 2023–2024

Person Role

Nicole Jones

Sr. Associate AD of Marketing, Fan Engagement & Branding

Scott Palanjian

Assistant Athletic Director

Jake Terkoski

Sr. Director (Football, Men’s & Women’s Swimming & Diving, Men’s & Women’s Golf)

Katy Johnson

Director, Marketing

Yanna Pantelis

Director

Kevin Camps

Assistant Athletics Director, Creative Media & Branding

Sam Leventhal

Associate Director of Creative Media and Branding

Bruce Floyd

Associate Director of Social Media and Digital Analytics

Email us at support@intercollegiate.co with any questions.

© 2026 Intercollegiate. All rights reserved.