Director of Recruiting, Influence, and Branding Strategy, Athletics Department

University of Virginia

Charlottesville, VA

Posted Date: Nov 15, 2024

QUALIFICATION

  • Salary Expectation
    Unknown
  • Years of Experience
    4+ Years
  • Work Type
    Full-time

ABOUT PROGRAM

SPORTS/DEPARTMENT

About the Job
Job Description

JOB DESCRIPTION

The University of Virginia is a highly competitive Division I program committed to academic and athletic excellence. The Department of Athletics at the University of Virginia is now accepting applications for a Director of Recruiting and Branding Strategy/ This position is responsible for creating and implementing all aspects of the recruiting and branding efforts for a high-level Division 1 Women’s Basketball program under the direction of the Head Coach. This position will assist the Women’s Basketball program with carrying out the athletic department and team’s mission statement to recruit and retain the best student-athletes. This includes building individual strategic plans for marketing and branding for potential and current student-athletes, developing relationships with influencers, and marketing and branding for the UVA Women’s Basketball program for the purpose of recruiting and individual brand development. They will also be responsible for implementing and executing the marketing and correspondence which includes social media and all forms of creative content. They will also serve as the liaison to NIL, marketing, ticket sales, VAF, Cav Futures and Virginia Sports Properties departments. They are charged with working independently as well as collaboratively on projects designed to support the competitive success of the Basketball Program.

The successful Individual must possess excellent strategic and creative skills and demonstrate excellent customer service. Work must be done in a highly organized manner with a strong attention to detail.. Applicants must be able to manage multiple projects simultaneously.

Essential Functions:

  • Manage the official roster for women’s basketball in collaboration with the head coach.
  • Creates cutting-edge recruiting and brand plans for prospective student-athletes.
  • Assists in development and execution of a recruiting strategic plan.
  • Builds relationships with constituents (donors, corporate partners, media outlets, etc.) in collaboration with VAF, Cav Futures and Virginia Sports Properties.
  • Maintain organized recruiting databases, recruiting lists and call sheets
  • Strategizes and implements plans for on-campus recruiting visits for potential student-athletes. Including but not limited to coordination of travel, lodging, and meals as well as, the development of creative itineraries for both individual visits and or group visits
  • Assists with proactive compliance practices for prospective student-athletes.
  • Coordinates signee's initial eligibility with the NCAA eligibility center.
  • Supervises and is responsible for the numerous aspects of the growth in recruiting technology.
Program Performance

ACC Basketball (W) 2024–2025

University of Virginia record compared to the conference

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