Director of Sports Information, Communication, and Marketing

Description

About Salem Academy and College

Salem Academy and College is the oldest continuously operating educational institution for girls and women in the country. Since 1772, the institution has engaged in transformational change to innovate women’s education. Founded with the mission of making education accessible to all, Salem has a rich 251-year-old history and a long-standing track record of educating students who are prepared to make a bold impact locally, nationally and globally through liberal arts education. Our graduates are committed to making the world a better, healthier and more equitable place. Salem College is the nation’s only liberal arts college exclusively dedicated to developing the next generation of health leaders.

Position Summary

Salem College seeks a creative, detail-oriented, and highly organized professional to serve as Director of Sports Information, Communications & Marketing. This position is responsible for leading all aspects of athletic communications, including statistical reporting, game day operations, digital media, branding, and storytelling.

The Director will play a critical role in enhancing the visibility and reputation of Salem College Athletics by delivering accurate and timely information, producing high-quality content, and developing a cohesive brand across all platforms. This individual must be able to manage multiple projects and deadlines simultaneously while building strong collaborative relationships across campus, particularly with the College’s Communications and Marketing department, Academy Athletics and external partners.

Essential Duties and Responsibilities

Sports Information & Statistics

• Compile, maintain, and report accurate statistics for all athletic programs in accordance with NCAA and conference standards.

View Full Description

Description

About Salem Academy and College

Salem Academy and College is the oldest continuously operating educational institution for girls and women in the country. Since 1772, the institution has engaged in transformational change to innovate women’s education. Founded with the mission of making education accessible to all, Salem has a rich 251-year-old history and a long-standing track record of educating students who are prepared to make a bold impact locally, nationally and globally through liberal arts education. Our graduates are committed to making the world a better, healthier and more equitable place. Salem College is the nation’s only liberal arts college exclusively dedicated to developing the next generation of health leaders.

Position Summary

Salem College seeks a creative, detail-oriented, and highly organized professional to serve as Director of Sports Information, Communications & Marketing. This position is responsible for leading all aspects of athletic communications, including statistical reporting, game day operations, digital media, branding, and storytelling.

The Director will play a critical role in enhancing the visibility and reputation of Salem College Athletics by delivering accurate and timely information, producing high-quality content, and developing a cohesive brand across all platforms. This individual must be able to manage multiple projects and deadlines simultaneously while building strong collaborative relationships across campus, particularly with the College’s Communications and Marketing department, Academy Athletics and external partners.

Essential Duties and Responsibilities

Sports Information & Statistics

• Compile, maintain, and report accurate statistics for all athletic programs in accordance with NCAA and conference standards.
• Ensure timely submission of statistics, box scores, and reports to appropriate governing bodies, including the USA South Conference, NCAA
• Serve as the official scorer or oversee statistical crews during home contests.
• Maintain historical records, archives, and program data.
• Operate Live stats for all home games.

Game Day Management & Operations

• Oversee all sports information aspects of home contests, including statistics, scorekeeping, and media coordination.
• Manage game day communications operations, including live stats, live streaming, and in-game updates.
• Coordinate game day staff, including statisticians, public address personnel, and media representatives.
• Ensure a professional and efficient game day environment aligned with institutional and conference standards.

Website Management & Digital Presence

• Serve as the primary administrator for the athletics website.
• Ensure timely and accurate updates including schedules, rosters, bios, statistics, and news.
• Maintain a user-friendly, engaging, and visually consistent web presence.
• Implement strategies to enhance web traffic and user engagement.

Content Creation & Storytelling

• Write and publish game previews, recaps, feature stories, and weekly updates.
• Produce timely post-game stories and highlights that reflect program success and student-athlete achievements.
• Develop compelling narratives that elevate the visibility of Salem College Athletics.

Social Media Management

• Develop and execute a comprehensive social media strategy across all platforms.
• Create and schedule engaging content, including graphics, videos, and real-time updates.
• Monitor analytics and adjust strategies to increase engagement, reach, and brand awareness.
• Ensure consistent voice, tone, and branding across all channels.

Graphic Design & Visual Branding

• Design digital and print graphics for social media, recruiting, game day, and promotional materials.
• Create visual content for campus branding, including signage, banners, and facility graphics.
• Maintain consistency with institutional branding guidelines.

Video Production & Streaming

• Oversee live streaming of athletic events, ensuring high-quality broadcasts.
• Produce video content including highlights, promotional videos, and feature pieces.
• Collaborate closely with the Salem Academy Athletic Communications Coordinator to execute video streaming, audio production, and overall game day broadcast operations.
• Manage video equipment, software, and student production crews.

Marketing & Promotions

• Develop and implement marketing strategies to promote athletic events and increase attendance.
• Collaborate with campus partners to enhance fan engagement and game day experience.
• Support branding initiatives that elevate the overall profile of Salem College Athletics.
• Oversee and manage Media Day for the entire Athletic Department.

Event Management

• Assist in planning and execute the annual Athletic Awards Show, including program development, scripting, and promotion.
• Support additional departmental events and special initiatives as needed.
• Collaborate with institutional Marketing & Communication Department

Staff Supervision & Management

• Recruit, train, and supervise student workers supporting sports information, media, and game day operations.
• Approve and manage student worker timesheets.
• Foster a professional and educational work environment for student staff.

Contract & Vendor Management

• Coordinate and manage contract services, including photographers, videographers, sports information staff, and other game day personnel.
• Ensure all contracts are fulfilled and services meet institutional standards.
• Review, process, and submit invoices for contract services in a timely manner to the Director of Athletics.

Conference & External Relations

• Serve as the primary liaison between Salem College Athletics and the USA South Conference.
• Work directly with the Associate Commissioner and conference office on reporting, communications, and league initiatives.
• Ensure all conference requirements, deadlines, and communication standards are met.

Collaboration & Campus Engagement

• Build and maintain strong relationships across campus departments.
• Collaborate closely with the Office of Communications and Marketing to ensure alignment with institutional messaging and branding.
• Partner with the Salem Academy Athletic Communications Coordinator on shared resources and game day operations.
• Serve as a key liaison between Athletics and external media outlets.

Administrative & Strategic Responsibilities

• Manage multiple projects simultaneously while meeting strict deadlines in a fast-paced environment.
• Maintain organized workflows and production schedules for all communications efforts.
• Stay current with industry trends, emerging technologies, and best practices in athletic communications.
• Assist with departmental reporting, strategic planning, and special projects.

Qualifications

Required Qualifications

• Bachelor’s degree in Sports Management, Communications, Marketing, Journalism, or related field required
• Previous experience in athletic communications, sports information, or a related field.
• Knowledge of NCAA rules, statistics systems, and conference reporting requirements.
• Proficiency in website management platforms and content management systems.
• Experience with graphic design tools (e.g., Adobe Creative Suite or similar).
• Experience with social media management and analytics tools.
• Video production and live streaming experience preferred.
• Strong writing, editing, and storytelling skills.
• Excellent organizational, time management, and multitasking abilities.

Key Competencies

• Attention to detail and accuracy
• Creativity and visual storytelling
• Project and deadline management
• Leadership and supervision
• Communication and collaboration
• Strategic thinking and innovation

Work Environment

• Evening and weekend hours required, including game day coverage.
• Ability to work in a fast-paced, deadline-driven environment.
• Occasional travel may be required.

Physical Functions

While performing the responsibilities of the Director of Sports Information, Communication & Marketing the employee is required to sit for varying lengths of time; bend, reach, lift, push, and pull up to 25 pounds; occasionally stand, walk, and kneel and regularly ascend/descend stairs; use hands and fingers to handle or feel and manipulate keys on a keyboard; perform extended periods of work at a computer workstation, view a computer monitor; perceive sounds at normal speaking levels with or without correction, and receive detailed information through oral communication; express and exchange ideas by means of spoken word; and work in an office setting.

For more information or questions, please contact Michael Williams at michael.williams@salem.edu

Salem College is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, national origin, age, religion, disability status, sex, sexual orientation, gender identity, veteran status, pregnancy, or any other characteristic protected by law.

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