Job No. 543274 Ticket Sales and Revenue Generation Specialist

CLASSIFICATION TITLE: Public Affairs/Communications Specialist II

UNION CODE: R09

FT/PT: Full-time

PAY PLAN: 12-month

View Full Description

CLASSIFICATION TITLE: Public Affairs/Communications Specialist II

UNION CODE: R09

FT/PT: Full-time

PAY PLAN: 12-month

Apply Now

WORKPLACE TYPE: On-site (work in-person at business location)

ANTICIPATED HIRING RANGE: $4,300 - $5,200

• However, offer amount will be commensurate with candidate’s experience, education, skills, and training.

CSU CLASSIFICATION SALARY RANGE: $4,146 - $7,500

PAY BASIS: Monthly

BENEFITS: CSUB offers a best-in-class benefit package for eligible employees that includes an array of medical plans, choice of dental plans, vision coverage, retirement participation in CalPERS, CSU tuition waiver, up to 24 vacation days per year, sick leave with unlimited accrual, 14 paid holidays per year and more! See our benefits website for additional information.

CANDIDATES ELIGIBLE TO APPLY: Open to all qualified applicants

POSITION PURPOSE: The Athletics Department, within the Division of Student Affairs, is dedicated to developing Champions for Life by focusing on four key pillars: academic excellence, student-athlete experience, community engagement, and competitive success. By fostering strong academic support though initiatives like the NCAA Grant, enhancing facilities and well-being support, engaging with the Bakersfield community, and striving for athletic excellence in the Big West and Pac-12 Conferences, the department aims to build a program that brings pride to the university and the region.

The Ticket Sales and Revenue Generation Specialist generates excitement and drives revenue for the CSUB athletics program by selling tickets to individuals, businesses, local groups, and organizations. Under general supervision of the Athletics Director, the position works with the athletic ticket office for ticket sales including sales of season, group tickets, and individual tickets. The position is also responsible for generating revenue for the Athletics Department, stewarding relationships with constituents and creating innovative ways to raise funds. In addition, the position is responsible for developing and maintaining relationships within the university, community, and the Athletics Department.

DUTIES & RESPONSIBILITIES:

Ticket Revenue & Attendance Generation

1. Generate revenue and attendance through the sale of ticket plans, group tickets, premium options, ticket sponsorship packages, and single-event tickets. Projects may also include complimentary ticket initiatives.
2. Establish contact and develop relationships with potential clients through outbound phone calls, emails, in-event prospecting, mailings, facility tours, out-of-office meetings, proposals, and/or presentations.
3. Utilize Customer Relationship Management (CRM) systems to update prospect/client history, track interactions and schedule follow-ups with potential clients to covert leads into sales or service existing accounts.
4. Process transactions via ticket system and coordinate distribution of tickets.
5. Work with internal constituents to maximize sales opportunities and implement creative revenue and attendance generating projects.
6. Actively network with clients and prospects during on-site athletics events to build and maintain strong relationships.
7. Represent the university at community events and networking functions to promote ticket sales and attendance.

Ticket Operations Support

1. Assist with front-end athletics venue operations at ticketed athletics events, as necessary, including but not limited to gameday student-worker lead direction, cashiering, will call & pass list management, etc.
2. Train, lead, and manage student gameday workers, interns, and/or graduate assistants on ticket office related duties for both live events and regular office hours. Participate in the hiring process for these individuals as needed.
3. Process, prepare, and distribute ticket orders in a professional and timely manner.
4. Assist with the planning and execution of special events within the athletics department, ensuring any ticketing and operational duties assigned are completed effectively and efficiently.

Client & Prospect Relationship Management

1. Establish and maintain relationships with prior, current, and prospective clients to maximize lifetime value of each account.
2. Act as a service representative for all customer accounts, addressing any questions or concerns promptly.
3. Respond to inbound inquiries and questions from interested parties including the general public, alumni, employees, and students regarding the purchase, management, and/or issuance of tickets to athletics events.
4. Provide exceptional customer service, ensuring a positive experience for all patrons.
5. Represent the University in a positive and professional manner, both on and off campus.

Record-Keeping, Reporting, & Organization

1. Record and maintain detailed notes and personal notations on customer interactions within the CRM.
2. Record important data related to ticket sales, ticket distribution, revenue forecasting, contact information, etc.
3. Generate reports on ticket sales and client engagement to inform strategic decision-making at the department level.
4. Analyze data to identify trends and opportunities for continual improvement.

Strategic Planning Assistance

1. Assist with researching, planning, and implementation of innovative programs and projects to enhance ticket sales and attendance.
2. Work with other areas of the department, including marketing, communications, facility & event operations, coaching staffs, etc. to develop, plan, and execute both broad and narrow ticketing projects and initiatives.

REQUIRED QUALIFICATIONS:

EDUCATION & EXPERIENCE – Equivalent to a Bachelor’s degree in journalism, communications, marketing or other related field and two (2) years of professional experience in marketing, social media management, communications, public relations or related field.

LICENSES – Possession of a valid driver’s license or the ability to obtain by date of hire.

SKILLS, KNOWLEDGE & ABILITIES (SKA’s) –

• Regular and reliable attendance is required.
• Proficiency in sales techniques and strategies to generate ticket revenue.
• Ability to develop and execute marketing campaigns to promote ticket sales.
• Capacity to network effectively at events and through various outreach methods.
• Thorough understanding of ticket sales processes, including season tickets, group sales, and premium options.
• Knowledge of revenue generation strategies and best practices in the ticketing industry.
• Understanding of public relations principles and techniques to represent the university positively.
• Knowledge of NCAA Division I Athletics
• Ability to use sound judgement when dealing with external and internal constituents.
• Ability to work directly with university management, faculty, and staff to share vision and value of the athletics department.
• Independent performance of analytical duties.
• Ingenuity in determining methods to achieve fundraising goals.
• Innovative and enthusiastic attitude.
• Demonstrated customer service experience requiring a very high level of diplomacy and professionalism.
• Ability to use tact and diplomacy to effectively handle a broad range of high level and sensitive interpersonal situations with diverse personalities, and to respond appropriately to conflicts and problems.
• Ability to initiate, establish, and foster communication and teamwork by maintaining a positive, cooperative, productive work atmosphere in the University with the ability to establish and maintain effective working relationships within a diverse population and with those from various cultural backgrounds.
• Excellent communication skills; ability to effectively communicate information in a clear and understandable manner.
• Thorough knowledge of English grammar, spelling, and punctuation.
• Ability to interpret, communicate and apply policies and procedures.
• Ability to maintain a high degree of confidentiality.
• Excellent organizational and time management skills with the ability to set own priorities to coordinate multiple assignments with fluctuating and time-sensitive deadlines.
• Excellent computer skills and competence with a variety of computer applications including word-processing, spreadsheets, databases, on-line systems, Internet as well as online calendaring and email.
• Working knowledge of or ability to quickly learn University infrastructure.
• Must be willing to travel and attend training programs off-site for occasional professional development.
• Must be able to work occasional holidays and adjust working hours to meet special jobs. May be called back periodically to perform work as needed on an emergency basis.

PREFERRED QUALIFICATIONS:

• Demonstrated successful work experience in fundraising or sales.
• Experience in Athletics ticket sales or development.
• Demonstrated skills in an institutional/educational environment utilizing a customer-oriented and service-centered attitude.

PHYSICAL DEMANDS: LIGHT WORK – involves mainly sitting, up to 25% standing or walking; lifting medium weight objects limited to 25 pounds.

ENVIRONMENTAL FACTORS:

• Works in confined quarters
• Is exposed to marked changes in temperature and/or humidity
• Is exposed to dust, fumes, gases, or radiation, microwave

SPECIAL CONDITIONS:

SCREENING: Only those applicants possessing experience most directly related to the immediate needs of the office will be invited to appear before a Qualifications Appraisal Board for the purpose of appraising training, experience, and interest in the position .

CALIFORNIA STATE UNIVERSITY EMPLOYEES UNION: It shall be the policy of the CSU in filling vacant CSUEU bargaining Units 2, 5, 7 & 9 positions to fill such vacancies from among qualified individuals currently employed on-campus except when it is determined that it is necessary to appoint outside applicants to meet campus workforce diversity goals or to provide specialized skills and abilities that are not available from current employees.

BACKGROUND CHECK: Satisfactory completion of a background check (including a criminal records check) is required for employment. CSU will make a conditional offer of employment, which may be rescinded if the background check reveals disqualifying information, and/or it is discovered that the candidate knowingly withheld or falsified information. Failure to satisfactorily complete the background check may affect the continued employment of a current CSU employee who was conditionally offered the position.

SENSITIVE POSITION: Sensitive positions are designated by the CSU as requiring heightened scrutiny of individuals holding the position, based on potential for harm to children, concerns for the safety and security of the people, animals, or property, or heightened risk of financial loss to the CSU or individuals in the university community.

MANDATED REPORTER: Not Mandated

GENERAL INFORMATION: It is the policy of California State University, Bakersfield to hire only United States citizens and aliens lawfully authorized to work in the United States. All new employees will be required to present documentation verifying their right to accept employment. You will also be requested to present a social security card at the time of initial appointment in compliance with state payroll regulations. State regulations require that every state employee sign the Oath of Allegiance prior to commencing the duties of his/her State employment, except legally employed non-citizens. These individuals are required to sign the Declaration of Permission to Work.

EEO STATEMENT: California State University, Bakersfield is committed to Equal Employment Opportunity. Applicants will be considered without regard to gender, race, age, color, religion, national origin, sexual orientation, genetic information, marital status, disability or covered veteran status.

View Less Description