Marketing and Fan Engagement Coordinator

Welcome to Samford University's application process powered by NeoEd!

You can submit an online application by clicking on the job title you are interested in and clicking on the "Apply" link! After viewing the Posting, click the 'Apply' tab. If this is the first time you are applying using our new online job application, you will need to create an account and select a Username and Password. After your account has been established, you can upload a saved document on your computer containing your information, or manually enter your personal information. This application will be saved and used to apply for future job openings.

Online applications are stored on a secure site. Only authorized employees and hiring authorities have access to job qualification information. Demographic information is maintained only for statistical reporting and is not associated with individual applications.

It is important that you review any prepopulated information as applications must show all the relevant education and experience you possess. Incomplete applications may not be accepted.

Description

The Marketing & Fan Engagement Coordinator supports the development and execution of marketing initiatives designed to increase attendance, enhance the fan experience, and strengthen community engagement for Samford Athletics. This role assists with game-day operations, promotional activities, and digital marketing efforts to drive awareness and engagement.

Job Duties

• Work with sponsorship to facilitate corporate sponsorship fulfillment and planning.
• Work with ticketing to facilitate the group sales program for all ticketed sports. Work with ticketing group to cultivate current and past groups and new prospects to generate sales. Contact area businesses, youth organizations, and other large groups to promote the group ticket program.
• Assist in creating, coordinating and executing marketing plans and initiatives for all sports to increase awareness, attendance, revenue and fan engagement for each athletic program as directed by the Associate AD for Marketing, Fan Engagement and Events.

Welcome to Samford University's application process powered by NeoEd!

You can submit an online application by clicking on the job title you are interested in and clicking on the "Apply" link! After viewing the Posting, click the 'Apply' tab. If this is the first time you are applying using our new online job application, you will need to create an account and select a Username and Password. After your account has been established, you can upload a saved document on your computer containing your information, or manually enter your personal information. This application will be saved and used to apply for future job openings.

Online applications are stored on a secure site. Only authorized employees and hiring authorities have access to job qualification information. Demographic information is maintained only for statistical reporting and is not associated with individual applications.

It is important that you review any prepopulated information as applications must show all the relevant education and experience you possess. Incomplete applications may not be accepted.

Description

The Marketing & Fan Engagement Coordinator supports the development and execution of marketing initiatives designed to increase attendance, enhance the fan experience, and strengthen community engagement for Samford Athletics. This role assists with game-day operations, promotional activities, and digital marketing efforts to drive awareness and engagement.

Job Duties

• Work with sponsorship to facilitate corporate sponsorship fulfillment and planning.
• Work with ticketing to facilitate the group sales program for all ticketed sports. Work with ticketing group to cultivate current and past groups and new prospects to generate sales. Contact area businesses, youth organizations, and other large groups to promote the group ticket program.
• Assist in creating, coordinating and executing marketing plans and initiatives for all sports to increase awareness, attendance, revenue and fan engagement for each athletic program as directed by the Associate AD for Marketing, Fan Engagement and Events.
• Support community events to generate excitement and community engagement.
• Create and develop promotional plans and giveaway strategies for all sports to maximize ticket sales, attendance, fan experience and fan engagement.
• Serves as in-house producer for all home events. Determines how each in-game element is implemented, including sponsors and game day groups (promotions, music, public address announcer, entertainment, presentations, video, band, cheerleaders, dance and mascot).
• Assist with the development of print advertisements, schedule cards, posters and other promotional and marketing collateral as needed.
• Support campus marketing initiatives targeted to faculty, staff and the student body to maximize support.
• Support the student intern program and game day staffing.
• Coordination with the central university Marketing and Communication Division to assure consistency with university brand guidelines and overall university marketing strategies.
• Other duties as assigned.

Qualifications

• Bachelor’s degree.
• Minimum one (1) year of experience related to the above-described duties, to include Athletics Marketing and Promotions, Digital and social media, and/or Game Operations.
• Must demonstrate strong written and oral communication skills.
• Must have the ability to interface professionally with coaches, fans and University personnel.
• Knowledge and understanding of various digital platforms to include social media and websites. Applicant should be highly organized and able to handle multiple projects and deadlines.
• Prior experience working within a collegiate athletic department or professional sports team.
• Experience working with Word, Excel, Photoshop and other design programs.
• The position requires working evenings, weekends, occasional holidays and some travel in addition to daily office hours.
• Must have the ability to lift, carry and operate various equipment of up to 15 pounds.

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