Recruiting Creative Content, Assistant

Summary

Assist in the overall recruiting efforts of the Army West Point Athletic Association Inc. (“AWPAA”) football program (“Army Football”) specifically through creative efforts to produce, develop and execute engaging visual content in the form of photography, short form video and graphic design to effectively promote Army Football to prospective Cadet-athletes and fans while upholding standards of excellence for imagery used across all social media platforms.

Scope of Impact

This position will be responsible for executing the job duties according to already established policies and standard operating procedures. Graphic content, social media strategy and recruiting support are all critical areas required to operate an NCAA Division I Football Bowl Subdivision program at a high level.

Level of Decision Making

This position will have decision making over specific areas of responsibility. Higher level decision making will happen through the Head Football Coach and the Executive Director of Player Personnel.

Success Factors

Success in this position will be evaluated by the Supervisor on the employee’s performance in a variety of areas, including but not limited to: Commitment to AWPAA Mission, Vision and Values; and supporting the AWPAA Strategic Plan and Priority Results.

Essential Duties and Responsibilities 

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Summary

Assist in the overall recruiting efforts of the Army West Point Athletic Association Inc. (“AWPAA”) football program (“Army Football”) specifically through creative efforts to produce, develop and execute engaging visual content in the form of photography, short form video and graphic design to effectively promote Army Football to prospective Cadet-athletes and fans while upholding standards of excellence for imagery used across all social media platforms.

Scope of Impact

This position will be responsible for executing the job duties according to already established policies and standard operating procedures. Graphic content, social media strategy and recruiting support are all critical areas required to operate an NCAA Division I Football Bowl Subdivision program at a high level.

Level of Decision Making

This position will have decision making over specific areas of responsibility. Higher level decision making will happen through the Head Football Coach and the Executive Director of Player Personnel.

Success Factors

Success in this position will be evaluated by the Supervisor on the employee’s performance in a variety of areas, including but not limited to: Commitment to AWPAA Mission, Vision and Values; and supporting the AWPAA Strategic Plan and Priority Results.

Essential Duties and Responsibilities 

50% Content Design 

• Create all recruiting graphics to include nametags, itineraries, signage, PowerPoints, and offer letters.
• Create team graphics to be used in offices, team room, position room, locker room, football related events and throughout Kimsey Athletic Center.

  20% Content Acquisition 

• Work with football video staff and AWPAA athletic communications staff to schedule and procure content for further development. Content includes photos, video, motion graphics and gifs.

15% Recruiting 

• Assist with the overall execution of official and unofficial visits that occur all year, including on football gamedays.
• Activities include assisting coaches with individual graphics and developing recruit nametags, displays and photo shoots.

 ** 10% Social Strategy **

• Assist the Executive Director of Player Personnel in developing prospective Cadet-athlete social media campaigns.
• Stay informed regarding social media and graphic recruiting trends nationwide.
• Assist with managing the Army Football social media accounts.
• At all times ensure that content is consistent with the USMA and AWPAA goals and mission.
• Remain current on new trends, platforms or opportunities for the Army Football regarding video, graphics, photography or recruiting advantages.

5% Other Duties as Assigned 

 

Supervisory Responsibilities

Provide direction and guidance on day-to-day work for any Army Football Graphic Interns or volunteers.

Work Conditions & Physical Requirements

Must be able to remain in a stationary position for 50% of the time editing graphics.

• Occasionally moves boxes, audio/ visual equipment for photo shoots weighing up to up to 30 lbs. 
• The person in this position needs to occasionally move about inside the office to access file cabinets, office machinery, etc. 
• Constantly operates a computer, printer, and phone. 
• The person in this position frequently communicates with team members, United States Military Academy (“USMA”) staff and vendors. 
• Occasionally works in outdoor weather conditions.
• Must be able to work nights, weekends, and holidays as needed.

 

Travel 

In-season overnight travel may be required for up to six (6) away competitions with the potential for Bowl game travel over the winter holiday break. Occasional off-site travel for professional development.

Required Qualifications

• Two (2) years’ of relevant experience working with an intercollegiate athletics department, professional sports organization and/or other elite sporting institution.
• Understanding and expertise in all the Microsoft Office suite products. 
• Extensive knowledge in social media platforms (e.g., Instagram and Twitter). 
• Must have expertise in Adobe Photoshop, Adobe Premiere, Adobe After Effects or similar Video editing programs.
• This position will require familiarity/expertise with Apple iOS products and equipment. Additional working knowledge of both still and video camera capabilities are necessary.

 

Preferred Qualifications

• Bachelor’s degree, advanced degree or equivalent combination of education and experience may substitute.

Additional Eligibility Requirements

• Must be eligible to work in the United States of America, without sponsorship.
• Must be eligible to work on a military installation, including a willingness to submit to a background screen.
• Must possess a valid driver’s license.

Pay Range

$50,000 - $55,000

This job posting contains a pay range, which represents the range of salaries that AWPAA believes, in good faith, at the time of this posting that it might be willing to pay for the posted position. AWPAA expects to hire for this position near the middle of the range. Only in truly rare and exceptional circumstances, where an external candidate has experience, credentials or expertise that far exceed those required or expected for the position, would AWPAA consider paying a salary or rate near the higher end of the range.

About Us

USMA is renowned as the world’s preeminent leadership development institution. Located on the banks of the Hudson River in West Point, NY, it is approximately one hour from New York City. The mission of USMA is "to build, educate, train, and inspire the Corps of Cadets to be commissioned leaders of character committed to the Army Values and ready for a lifetime of service to the Army and Nation." This position will be housed within the AWPAA, which is a non-profit corporation organized to manage and support the 30 intercollegiate athletic programs at the Academy. The AWPAA mission is to recruit, educate, train and inspire leaders of character who are committed to the Army Values through an extraordinary NCAA Division I athletic experience.

Equal Opportunity Employer

AWPAA is an equal opportunity employer and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, genetic information, sexual orientation, gender identity or expression, or any other basis protected by law.

Applicant qualifications are considered without regard to race, color, religion, age, sex, national origin, disability status, protected veteran status, genetic information, sexual orientation, gender identity or expression, or any other basis protected by law. 

Disclaimer Statement

This position description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.

 

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