Senior Associate Athletics Director for Brand & Strategic Communication

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Posting Details

Do you have questions about the application process? If so, please refer to the Applicant FAQ’s.

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Posting Number:

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20244079S

Position Title:

Senior Associate Athletics Director for Brand & Strategic Communication

Position Type:

Staff

Location:

Villanova, PA

Recruitment Type:

Internal/External Applicants

Work Schedule:

full-time/12-months

Avg Hours Week

Department:

727-Athl - Administration

Position Summary:

Work in collaboration with the VP/Director of Athletics to achieve the following objectives for the athletic department:

Graduate Complete-Student Athletes

Strive to Win Championship

Be in compliance with

NCAA

and Campus Community

Be Fiscally Sound and Generate Revenue

Specifically, support the overall mission of the athletic department with a focus on Brand advancement and strategic communication. This position will serve on the senior administrative team and will have consistent and ongoing open dialogue with the VP/Director of Athletics.

All duties must be performed in compliance with University, Conference, and

NCAA

rules and regulations.

Duties and Responsibilities:

Serve as communications strategist and advisor for the Athletics Department/VP/Athletic Director, providing communication counsel and expertise regarding the changing landscape in college athletics.

Stay current and communicate changes in collegiate sports industry as it relates to current litigation, possible legislation and other major collegiate athletics landscape changes etc. and communicate these changes in real time.

Prepare and ensure consistency in messaging for athletic director, head coaches, and senior staff. Direct crisis communication strategy for Athletics – develop a risk “heat map” for senior administration and head coaches along with outside consultant.

Working closely with both

MBB

/

WBB

head coaches, General Manager, rosters, existing media/social/digital teams and leaning on external consultant for support. Travel with

MBB

/

WBB

and attend fundraising events when necessary.

Support the VP/Athletic Director to assure alignment, particularly with the Office of President and University Communication and Marketing, as it relates impactful changes to both Villanova’s athletic profile and the overarching athletic landscape.

Serve as public spokesperson with various constituencies regarding Villanova, particularly the changing landscape.

Oversee a renewed communication strategy for Villanova Athletics and Athletic Director with an emphasis on

MBB

/

WBB

, including:

Telling the athletics’ story with a focus on men’s and women’s basketball storytelling through traditional media, social, digital, and graphic verticals.

Provide ongoing expertise to strengthen all verticals of communications and branding, including media relations, social, digital, and graphics for athletic department.

Collaborate closely with campus partners in communications and marketing to ensure alignment of communications strategies and plans, including the forthcoming comprehensive capital campaign

Work collaboratively with Ticket Office staff, Legends, and others to assist with annual season ticket renewal campaigns for

MBB

/

WBB

/FB.

Provide individual student-athletes counsel in the development of their own personal brands in connection to Villanova Athletics profile and mission.

Meet with individual student-athletes and/or groups when necessary to provide counsel and insight to individual student-athletes as they develop their own personal brands in conjunction with the Villanova Athletics profile and mission.

Support and elevate Olympic Sports through various narratives around team success on and off the field. Meet with Olympic Sports programs and others when necessary.

Special projects as assigned by the VP/Director of Athletics to include but not limited to coverage of national sports stories and the impact on Villanova Athletics, specialized donor trips/engagements both on and off campus.

As part of the senior administrative team, this position is expected to attend weekly senior staff meetings,

MBB

/

WBB

weekly operations meetings, head coaches meetings, and annual Head Coaches Retreat.

Outside of athletic department the position is expected to attend bi-weekly Issue Management Advisory Meeting led by University Communications.

Help support key events throughout calendar year (Freshmen student-athlete orientation (mid-August), Student-Athlete Mass (August) Varsity Club Hall of Fame (Feb), Senior Student-Athlete Awards (May)

Minimum Qualifications:

Formal Education:

Bachelor’s Degree required, Master’s preferred.

Specific Job Knowledge:

Knowledge of innovative technology, social media, mobile dynamics for branding and storytelling.

Understanding of local and national media trends, organizations and key trendsetters. Knowledge of

NCAA

rules, a plus.

Minimum Work Experience:

Experience in strategic communications in the agency, media, professional or college sports, or institutional worlds.

Work Skills:

Ability to excel at all forms of communications including writing, speaking, social media, etc. Must possess excellent organizational, interpersonal and communication skills.

Ability to lead and manage a team and coordinate small and large-scale projects.

Equipment Knowledge:

Proficiency with personal computer applications (word processing, spreadsheets, database)

Preferred Qualifications:

Master’s Degree.

Physical Requirements and/or Unusual Work Hours:

Professional work environment

Some night and weekend hours

Some travel required

Special Message to Applicants:

Posting Date:

06/28/2024

Closing Date (11:59pm ET):

Salary Posting Information:

Commensurate with experience

Salary Band:

L

Job Classification:

exempt

References Needed

References Needed

| Minimum Number of References Needed | 3 | | Maximum Number of References Needed | 3 |

Supplemental Questions

Required fields are indicated with an asterisk (*).

1. * How did you first hear of this employment opportunity?

   • Indeed.com
   • Higheredjobs.com
   • LinkedIn
   • Glassdoor
   • Chronicle Vitae
   • Academic Keys
   • PA CareerLink/JobGateway
   • Professional Affiliation/Trade Website
   • Diversity Association/Publication Website
   • Advertisement in Academic or Professional Publication
   • Referred by a current employee
   • Referred by a friend, family member, or former employee
   • Heard about it at a conference or career fair
   • Browsing the Villanova website
   • Cabrini University employee
   • Other

2. * If your answer to the above question is "Other", please specify the source below. If this question does not apply to you, enter N/A.

(Open Ended Question)

1. * An individual associated with a prospective student-athlete is defined as: • Any person who maintains or directs others to maintain contact with a prospective student-athlete, the prospective student-athlete’s parents or legal guardians, or the prospective student-athlete’s coach; and • Such contact is directly/indirectly related to the prospective student-athlete’s athletics skills/abilities or for recruitment/enrollment at VU. Examples of individuals associated with a prospect could be any of, but not limited to, the following: • Parents/Legal Guardians • Coaches (high school, college, club) • Personal/Skills Trainers • Relatives • Strength Coach • Advisors Consistent with the above definition for what constitutes associated, are you associated with any: • Basketball (men’s or women’s) prospective student-athletes (grades 9-12) or their parents, relatives or coaches? Y N

   • Yes
   • No

2. * An individual associated with a prospective student-athlete is defined as: • Any person who maintains or directs others to maintain contact with a prospective student-athlete, the prospective student-athlete’s parents or legal guardians, or the prospective student-athlete’s coach; and • Such contact is directly/indirectly related to the prospective student-athlete’s athletics skills/abilities or for recruitment/enrollment at VU. Examples of individuals associated with a prospect could be any of, but not limited to, the following: • Parents/Legal Guardians • Coaches (high school, college, club) • Personal/Skills Trainers • Relatives • Strength Coach • Advisors Consistent with the above definition for what constitutes associated, are you associated with any: • Current VU basketball (men’s or women’s) student-athletes? Y N

   • Yes
   • No

Documents needed to complete your application:

Required Documents 1. Resume / Curriculum Vitae 2. Cover Letter / Letter of Interest Optional Documents 1. Other Document

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