Senior Associate Director of Athletics - Marketing & Communications

Hiring Department

Intercollegiate Athletics

Job Description

The Senior Associate Director of Athletics - Marketing & Communications will play an integral role in the overall marketing and promotion of Mizzou Athletics and will lead the day-to-day development and operation of the marketing, creative, strategic communications, and broadcasting units ensuring that all groups are coordinated and functioning at a high-level.

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Hiring Department

Intercollegiate Athletics

Job Description

The Senior Associate Director of Athletics - Marketing & Communications will play an integral role in the overall marketing and promotion of Mizzou Athletics and will lead the day-to-day development and operation of the marketing, creative, strategic communications, and broadcasting units ensuring that all groups are coordinated and functioning at a high-level.

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This individual will ensure comprehensive, standardized, professional products, advertisements, and engagements are developed promoting the Mizzou brand focused on maximizing non-philanthropic revenue through digital and traditional marketing, fan engagement, public and media relationships.

Specific Job Responsibilities will include:

Revenue Generation (20%):
Utilizing the Marketing, Creative Services, Strategic Communications and Broadcast units to support the revenue generation efforts of the department including the marketing of tickets to athletics department events.

Utilizing the analysis of identified constituencies/audiences and the development of programs, services, and outreach to meet identified needs and influence public perception.

Oversee the creation and facilitation of marketing plans, advertising strategy, media buying, brand management, graphic design, digital & video services, website management, social
media and database marketing to promote fan awareness and drive revenue.

Tracking consumer and market insights by reviewing metrics and conducting consumer research among the various fan groups that attend collegiate athletic events to provide innovative fan experiences that exceed consumer expectations.

Assisting with licensing and merchandising sales programs.

In-Game Marketing Production (20%):
Overseeing all in-game production, including run-of-show and developing a marketing staff capable of providing best-in-class fan entertainment for all Mizzou sports.

Supervising and overseeing all in-game elements and in-game promotions, including providing oversight of the Cheer, Golden Girls, Band, and Mascot programs.

Reinforcing and empowering creative and innovative game day promotions and experiences to grow fan attendance, connect with the community, and create excitement at home athletic events.

Brand Management and Creative Content (20%):
Overseeing creative content creation (video, graphic design, etc.) and campaigns based on consumer and market insights that enhance the University of Missouri Athletics brand.

Utilizing a wide range of creative content and products to enhance the Mizzou brand, tell the Mizzou story, and drive fan engagement.

Broadcast and Strategic Communications (20%)
Providing oversight and budget management of a broadcast team responsible for the production of one hundred plus broadcasts across a variety of networks and platforms.

Leading the University of Missouri broadcast team to produce high-level content for a range of games across multiple platforms.

Maximizing broadcast opportunities to drive revenue for the department.

Overseeing forward-thinking, proactive, service-oriented public and media relations, designed to help tell the story of the Mizzou brand and drive revenue.

Fan and Constituent Engagement (20%):
Providing oversight for external (pregame/non-gameday) events production and activation (Student Tailgate, Fan Days, Tailgate tours, etc.) in coordination with the Mizzou Alumni Association, Mizzou Cheerleaders, Golden Girls, and Band.

Building community affinity via programmatic buildout and execution of non-gameday and off-site community events.

Developing, promoting, and supporting the operational and strategic aspects of Mizzou Athletics, including planning, scheduling, budget administration and travel for associated events.

Leading the marketing and strategic communication staffs to plan and implement a broad range of publications, special events and marketing communications activities that contribute toward a positive image and reputation for the University of Missouri Department of Athletics.

Shift

Monday-Friday 8:00am-5:00pm; Nights, Weekends, and Travel as required.

Minimum Qualifications

A Bachelor's degree in related/ relevant area or an equivalent combination of education and experience and at least 5 years of experience from which comparable knowledge and skills can be acquired is necessary

Preferred Qualifications

Prior experience in a high-level NCAA Athletics marketing position

Anticipated Hiring Range

Salary Range: Salary is commensurate with education and experience

Grade: GGS-MKT

University Title: SENIOR ASSOCIATE ATHLETIC DIRECTOR

Internal applicants can determine their university title by accessing the Talent Profile tile in myHR.

Community Information

Columbia offers small-town friendliness with big city features and a high quality of life for people of all ages and interests. Founded on education and known as an ideal college town, its location also makes it an attractive spot for businesses and travelers. Located on Interstate 70 and U.S. Highway 63, Columbia is right in the middle of the state and the nation. Just a couple hours’ drive from St. Louis and Kansas City, Columbia is Boone County’s largest population center offering big-city culture, activities, and resources with a low cost of living. Columbia is home to a variety of restaurants and entertainment venues and hosts more than a dozen cultural festivals each year. If you want to grow your career, continue your education, raise a family, and retire, Columbia is a good place to be!

Benefit Eligibility

This position is eligible for University benefits. As part of your total compensation, the University offers a comprehensive benefits package, including medical, dental and vision plans, retirement, paid time off, short- and long-term disability, paid parental leave, paid caregiver leave, and educational fee discounts for all four UM System campuses. For additional information on University benefits, please visit the Faculty & Staff Benefits website at https://www.umsystem.edu/totalrewards....

Values Commitment

We value the uniqueness of every individual and strive to ensure each person’s success. Contributions from individuals with diverse backgrounds, experiences and perspectives promote intellectual pluralism and enable us to achieve the excellence that we seek in learning, research and engagement. This commitment makes our university a better place to work, learn and innovate.

In your application materials, please discuss your experiences and expertise that support these values and enrich our missions of teaching, research, and engagement.

Equal Employment Opportunity

The University of Missouri System is an Equal Opportunity Employer. Equal Opportunity is and shall be provided for all employees and applicants for employment on the basis of their demonstrated ability and competence without unlawful discrimination on the basis of their race, color, national origin, ancestry, religion, sex, pregnancy, sexual orientation, gender identity, gender expression, age, disability, or protected veteran status, or any other status protected by applicable state or federal law. This policy applies to all employment decisions including, but not limited to, recruiting, hiring, training, promotions, pay practices, benefits, disciplinary actions and terminations. For more information, visit https://www.umsystem.edu/ums/hr/eeo or call the Director of Employee and Labor Relations at 573-882-2146.

To request ADA accommodations, please call the Director of Accessibility and ADA at 573-884-7278.

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