Senior Director of Marketing and Sales

EXPIRED

Posting Details

Posting Detail Information

Working Title

Senior Director of Marketing and Sales

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Posting Details

Posting Detail Information

Working Title

Senior Director of Marketing and Sales

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Position Location

Fort Collins, CO

Work Location

Position is fully in-office/in-person

Research Professional Position

No

Posting Number

202401027AP

Position Type

Admin Professional/ Research Professional

Classification Title

Prof/Indiv Contrib II

Number of Vacancies

Work Hours/Week

40

Proposed Annual Salary Range

$53,000 -- $60,000

Employee Benefits

Colorado State University is not just a workplace; it’s a thriving community that’s transforming lives and improving the human condition through world-class teaching, research, and service. With a robust benefits package, collaborative atmosphere, commitment to diversity, equity and inclusion , and focus on work-life balance,

CSU

is where you can thrive, grow, and make a lasting impact.

Review our detailed benefits information here.

Explore the additional perks of working at CSU here .

For the total value of CSU benefits in addition to wages, use our compensation calculator .

Lastly, click here for more information about why Fort Collins is consistently ranked in the top cities to live in !

Desired Start Date

Position End Date (if temporary)

To ensure full consideration, applications must be received by 11:59pm (MT) on

07/08/2024

Description of Work Unit

Founded in 1870, Colorado State University is among the nation’s leading research universities and enrolls approximately 32,000 undergraduate, graduate, and professional students. Located an hour north of the Denver metro area, Fort Collins is a vibrant community of approximately 157,000 residents that offers the convenience of a small town with all the amenities of a large city. Fort Collins is situated on the Front Range of the Rocky Mountains with views of 14,000 foot peaks, and offers access to numerous cultural, recreational, and outdoor opportunities.

The Colorado State University Department of Athletics sponsors 16 men’s and women’s intercollegiate sports and competes as a member of the

NCAA

Division I-

FBS

and the Mountain West Conference. The University is located in Fort Collins, Colorado, 65 miles north of Denver. More information on the University and its intercollegiate athletics program can be found at www.csurams.com and www.colostate.edu.

Position Summary

The Senior Director of Marketing and Sales creates and implements fan engagement and revenue generation strategies and tactics through communication, advertising campaigns, database marketing, email marketing, social media and promotional initiatives for the department. Responsible for increasing awareness that translates into additional revenue, attendance while also developing other revenue streams. This position will build and execute strategic plans for assigned sport(s) that focus on driving attendance, sales and revenues. For assigned sport(s), this position will lead game presentation and fan experience efforts. This individual will support gameday activations for football such as tailgating and ticket promotion activations.

Required Job Qualifications

Bachelor’s degree in marketing, business, advertising, communications, journalism, creative design or any other field related to job duties and responsibilities

Minimum of two years of marketing experience

Prior experience with email marketing systems.

Demonstrated knowledge of key marketing principles

Excellent oral and written communication skills

Proficiency at prioritizing multiple and competing responsibilities

Proficiency with technology and social media

Demonstrated ability to provide leadership, oversight and guidance to marketing strategy

Demonstrated revenue generational responsibilities include but are not limited to: ticket sales, fundraising, merchandise sales, social media engagement, website visits, events and attendance.

Must have valid driver’s license or the ability to obtain a driver’s license or access to a licensed driver by the employment start date.

Preferred Job Qualifications

Master’s degree in marketing, business, advertising, communications, journalism, creative design or any other field related to job duties and responsibilities

Minimum of four years of marketing experience, preferably in

NCAA

Division I intercollegiate athletics

Prior experience with Adobe Suite

Demonstrated ability to work independently while also collaborating as part of a team

Prior experience collaborating with other external units such as Ticket staff, Development staff, Gameday production staff, Communications staff, and Event Management staff.

Knowledge of

NCAA

regulations for Division I institutions

Diversity Statement

Demonstrated knowledge of, and relevant ability with, culturally diverse communities among potential target and constituent populations.

Essential Duties

| Job Duty Category | Marketing Strategy | | Duty/Responsibility |
- Lead the development and management of marketing and promotional initiatives designed to increase the department’s profile, engagement, and resume. - Oversee and manage the marketing outreach strategies and calendars for the external relations unit. - Execute plans to optimize outreach through building campaigns that include the entire Athletics communication and marketing network. - Maximize sales and revenue generation for ticket sales, marketing, merchandise, development, and other revenue streams through coordinated marketing campaigns. - Revenue generation priorities include but are not limited to: ticket sales, fundraising, merchandise sales, social media engagement, website visits, events and attendance. - Assist in development and execution of email marketing strategies that drive revenue and distribute content that enhances the Colorado State Athletics brand | | Percentage Of Time | 60 |

| Job Duty Category | Game Presentation and Fan Experience | | Duty/Responsibility |
- Oversee marketing initiatives and game production for sports assigned by the Assistant Athletic Director for Marketing - Develop single game promotions and create group experience opportunities. - Maximize fan experience in collaboration with RamVision, Band, Ticketing, Communications, Development, and Rams Sports Properties - Assist with developing creative marketing programs and activities which cultivate interest and support from University groups, the community, and local businesses - Recruit, train and oversee student hourly employees and volunteers within the marketing and fan experience unit. | | Percentage Of Time | 30 |

| Job Duty Category | Member of Marketing Staff | | Duty/Responsibility |
- Participate as a member of the Athletics Marketing unit by attending staff meetings and collaborating on initiatives that serve the best interests of CSU Athletics. - Train and coordinate student hourly employees and volunteers for various roles within Marketing unit. - Assist Assistant Athletic Director for Marketing with ensuring Marketing unit is an inclusive environment for staff and continuously strive for inclusive excellence, meeting department’s guiding principles, and university’s Principles of Community. - Ensure compliance with all departmental, University, conference and NCAA procedures, rules and regulations. - Complete other duties as assigned. | | Percentage Of Time | 10 |

Application Details

| Special Instructions to Applicants |
CSU is committed to full inclusion of qualified individuals. If you are needing assistance or accommodations with the search process, please reach out to the listed search contact.

To apply, please upload a cover letter that addresses the required and preferred job qualifications, a resume, and the contact information for three professional references. References will not be contacted without prior notification to candidates. | | Conditions of Employment | Pre-employment Criminal Background Check (required for new hires) | | Search Contact | ath_athleticjobs@mail.colostate.edu | | EEO Statement |
Colorado State University is committed to providing an environment that is free from discrimination and harassment based on race, age, creed, color, religion, national origin or ancestry, sex, gender, disability, veteran status, genetic information, sexual orientation, gender identity/expression, or pregnancy in its employment, programs, services and activities, and admissions, and, in certain circumstances, marriage to a co-worker. The University will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Colorado State University is an equal opportunity and equal access institution and affirmative action employer fully committed to achieving a diverse workforce and complies with all Federal and Colorado State laws, regulations, and executive orders regarding non-discrimination and affirmative action. The Office of Equal Opportunity is located in 101 Student Services.

The Title IX Coordinator is the Director of the Office of Title IX Programs and Gender Equity, 123 Student Services Building, Fort Collins, CO 80523-0160, (970) 491-1715, titleix@colostate.edu.

The Section 504 and ADA Coordinator is the Director of the Office of Equal Opportunity, 101 Student Services Building, Fort Collins, CO 80523-0160, (970) 491-5836, oeo@colostate.edu.

The Coordinator for any other forms of misconduct prohibited by the University’s Policy on Discrimination and Harassment is the Vice President for Equity, Equal Opportunity and Title IX, 101 Student Services Building, Fort Collins, Co. 80523-0160, (970) 491-5836, oeo@colostate.edu.

Any person may report sex discrimination under Title IX to the Office of Civil Rights, Department of Education. | | Background Check Policy Statement |
Colorado State University strives to provide a safe study, work, and living environment for its faculty, staff, volunteers and students. To support this environment and comply with applicable laws and regulations, CSU conducts background checks for the finalist before a final offer. The type of background check conducted varies by position and can include, but is not limited to, criminal history, sex offender registry, motor vehicle history, financial history, and/or education verification. Background checks will also be conducted when required by law or contract and when, in the discretion of the University, it is reasonable and prudent to do so. |

References Requested

References Requested

| Minimum Requested | 3 | | Maximum Requested | 3 |

Supplemental Questions

Required fields are indicated with an asterisk (*).

1. * Do you have a Bachelor’s degree in marketing, business, advertising, communications, journalism, creative design or any other field related to job duties and responsibilities?

   • Yes
   • No

2. * Do you have a minimum of two years of marketing experience?

   • Yes
   • No

Applicant Documents

Required Documents 1. Cover Letter 2. Resume Optional Documents

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