Senior Director, Premium Sales - Auburn Athletics

Overview

Drive strategy, relationships, and revenue that shape the future of Auburn Athletics!

The Senior Director of Premium Sales provides strategic leadership for premium seating and hospitality revenue initiatives for Auburn Athletics. This position is responsible for developing and executing comprehensive sales strategies, cultivating high-level relationships, and driving new revenue through the sale of premium inventory across athletics venues. This role collaborates closely with Tigers Unlimited leadership, Athletics Development, Ticket Operations, and external partners to deliver a best-in-class experience for donors and premium customers while supporting the long-term financial goals of Auburn Athletics.

Responsibilities

• Develops and executes a strategic premium sales plan designed to maximize revenue and long-term customer engagement.
• Identifies, cultivates, and personally solicits high-capacity prospects for premium seating products, including suites, loge boxes, club seating, and hospitality spaces.
• Leads, mentors, and manages premium sales staff, establishing performance metrics, sales goals, and accountability standards.
• Partners with Athletics Development to align premium sales efforts with philanthropic priorities and donor strategies.
• Collaborates with the Ticket Office and external stakeholders to recommend pricing models, inventory strategy, and packaging structures.
• Oversees the creation of sales materials, presentations, and proposal strategies tailored to prospective buyers.
• Analyzes market trends, customer data, and sales performance to inform forecasting and strategic adjustments.

Overview

Drive strategy, relationships, and revenue that shape the future of Auburn Athletics!

The Senior Director of Premium Sales provides strategic leadership for premium seating and hospitality revenue initiatives for Auburn Athletics. This position is responsible for developing and executing comprehensive sales strategies, cultivating high-level relationships, and driving new revenue through the sale of premium inventory across athletics venues. This role collaborates closely with Tigers Unlimited leadership, Athletics Development, Ticket Operations, and external partners to deliver a best-in-class experience for donors and premium customers while supporting the long-term financial goals of Auburn Athletics.

Responsibilities

• Develops and executes a strategic premium sales plan designed to maximize revenue and long-term customer engagement.
• Identifies, cultivates, and personally solicits high-capacity prospects for premium seating products, including suites, loge boxes, club seating, and hospitality spaces.
• Leads, mentors, and manages premium sales staff, establishing performance metrics, sales goals, and accountability standards.
• Partners with Athletics Development to align premium sales efforts with philanthropic priorities and donor strategies.
• Collaborates with the Ticket Office and external stakeholders to recommend pricing models, inventory strategy, and packaging structures.
• Oversees the creation of sales materials, presentations, and proposal strategies tailored to prospective buyers.
• Analyzes market trends, customer data, and sales performance to inform forecasting and strategic adjustments.
• Serves as a senior representative of Tigers Unlimited in high-level meetings, events, and cultivation opportunities.
• Assists with premium hospitality execution and game day engagement efforts as needed.

Qualifications

• Bachelor's degree
• 5 years of experience in premium sales, ticket sales, fundraising in collegiate athletics, professional sports, or a related revenue-generating environment.
• Experience must include at least 1 year of supervising or leading full-time employees.

Contract Type

Continuing
Why Work at Auburn?

• Life-Changing Impact: Our work changes lives through research, instruction, and outreach, making a lasting impact on our students, our communities, and the world.
• Culture of Excellence: We are committed to leveraging our strengths, resources, collaboration, and innovation as a top employer in higher education.
• We’re Here for You: Auburn offers generous benefits, educational opportunities, and a culture of support and work/life balance.
• Sweet Home Alabama: The Auburn/Opelika area offers southern charm, vibrant downtown scenes, top-ranked schools, and easy access to Atlanta, Birmingham, and the Gulf of Mexico beaches.
• A Place for Everyone: Auburn is committed to fostering an environment where all faculty, staff, and students are welcomed, valued, respected, and engaged.
• Ready to lead and shape the future of higher education? Apply today! War Eagle!

Equal Opportunity Compliance Statement

It is our policy to provide equal employment and education opportunities for all individuals without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, gender expression, pregnancy, age, disability, protected veteran status, genetic information, or any other classification protected by applicable law. Please visit the Office of Equal Opportunity Compliance's website to learn more.

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