Sports Information Director

Position Details

Classification Information

Position Classification Title

Media / Public Relations Professional, Sports Information

FLSA

Exempt

Position Class

89783

Position Overview

View Full Description

Position Details

Classification Information

Position Classification Title

Media / Public Relations Professional, Sports Information

FLSA

Exempt

Position Class

89783

Position Overview

| Join the Ramily! |
Join the Ramily!

Winston-Salem State University (WSSU) is a distinguished institution that combines academic excellence, community engagement, and a commitment to fostering student success. We are proud to be North Carolina’s only university to earn the distinguished designation of Opportunity College by the Carnegie Classifications of Higher Education and the American Council on Education (ACE). WSSU is dedicated to preparing students for leadership roles through rigorous programs in health sciences, business, education, and the humanities. Known for its supportive environment, the university fosters a close-knit community that nurtures both professional and academic excellence.

Situated in Winston-Salem, North Carolina—known as the city of Arts and innovation, WSSU provides students with opportunities to engage in a dynamic mix of professional, social, and cultural experiences. Winston-Salem is home to thriving arts, healthcare, and technology sectors, offering both students and faculty unique collaboration opportunities and professional development pathways.

With its beautiful campus, strong sense of community, and dedication to fostering personal and professional growth, Winston-Salem State University is an ideal place to teach, work, and learn.

Find information about our current benefits and retirement options, our holiday schedule, and other discounts and perks at the links below:

UNC System Employee Benefits Central

UNC System Retirement Benefits

WSSU Holiday Schedule

WSSU Discounts and Perks | | Position Summary |
Sports Information Director
The Sports Information Director (SID) serves as the chief communications and media relations professional for Winston-Salem State University Athletics. The SID is responsible for developing and implementing strategic communications initiatives that enhance the visibility, reputation, and brand of WSSU Athletics, its student-athletes, coaches, and programs.
The Sports Information Director manages all athletic communications, media relations, digital content, statistical reporting, historical records, publications, social media strategy, and game-day communications operations while ensuring compliance with NCAA, CIAA, and university policies.
This position plays a critical role in promoting the achievements of WSSU Athletics and advancing the University’s mission through effective storytelling and stakeholder engagement.

Essential Duties and Responsibilities of the Sports Information Director:
Athletic Communications & Media Relations

• Serve as the primary media contact for Winston-Salem State University Athletics.
• Develop and execute a comprehensive athletics communications strategy.
• Cultivate and maintain positive relationships with local, regional, and national media outlets.
• Coordinate media interviews, press conferences, and media availability for coaches, student-athletes, and athletics administrators.
• Prepare and distribute press releases, media advisories, feature stories, and other communications materials.
• Manage crisis communications in collaboration with University Relations and the Director of Athletics.

Digital Media & Content Creation

• Oversee content development for the athletics website and digital platforms.
• Develop engaging stories highlighting student-athlete, coach, and program achievements.
• Coordinate photography, videography, graphic design, and multimedia content initiatives.
• Collaborate with University Relations to ensure consistent institutional branding and messaging.
• Monitor and evaluate digital engagement metrics and implement strategies to increase audience growth and engagement.

Athletic Website Management

• Manage and maintain the official athletics website.
• Ensure timely posting of schedules, rosters, statistics, news releases, and multimedia content.
• Coordinate website updates and ensure accuracy of information.
• Develop content strategies that enhance visibility and user engagement.

Statistics and Records Management

• Maintain official statistics and records for all varsity sports.
• Ensure accurate reporting of statistics to the NCAA, CIAA, and applicable governing organizations.
• Oversee game statistics operations, including scorekeeping and statistical crews.
• Maintain historical archives and records for all athletic programs.

Game Operations

• Coordinate all game-day media operations for home athletic events.
• Prepare game notes, media guides, credentials, and statistical packets.
• Manage media work areas and facilitate media coverage during athletic contests.
• Supervise game-day communications staff, student workers, and volunteers.
• Coordinate live statistics and support streaming and broadcast operations.

Publications and Special Projects

• Produce athletics publications including media guides, record books, championship materials, and annual reports.
• Coordinate award nominations and recognition programs for student-athletes, coaches, and administrators.
• Support special events, championship hosting opportunities, and university initiatives.

Leadership and Supervision

• Recruit, train, and supervise student workers, interns, and graduate assistants.
• Establish departmental communication standards and operating procedures.
• Collaborate with coaches and athletics staff to promote programs effectively.
• Participate in strategic planning initiatives for the Athletics Department.

Compliance and Administration

• Maintain compliance with NCAA, CIAA, UNC System, and university regulations.
• Ensure proper use of student-athlete information and image rights.
• Manage departmental communication budgets and resources.
• Perform other duties as assigned by the Director of Athletics.

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Position Information

| Position Number | 074500 | | Working Position Title | Sports Information Director | | Building and Room No. |
Bowman Gray Stadium Fieldhouse
Room 233 | | Appointment Type | Permanent Full-Time | | If Time Limited. | No | | Appointment Length. | 12 |

Requirements and Preferences

| Position required to work during periods of adverse weather or other emergencies | All - Emergency and Pandemic on site | | Normal Work Schedule |
8am-5pm Mon-Fri, evenings and weekends as necessary | | Department Required Skills |
- Bachelor’s degree in journalism, public relations, marketing, or another related field - 3-5 years of experience in sports journalism

Equivalent combinations of education and experience will be considered. | | Preferred Years Experience, Skills, Training, Education |
- Experience working within collegiate athletics. - Experience with NCAA statistics and reporting procedures. - Highly effective written and verbal communication skills - Demonstrated ability to interact and build relationships with administrators, coaches, and student-athletes

| | Required License or Certification | | | Valid US Driver's License | Yes | | Commercial Driver's License Required | No | | Physical Required | No | | List any other medical/drug tests required | |

Posting Details

Posting Details

| Internal Posting Only | No | | Time Limited Position | No | | Appointment Length | | | Salary | Commensurate with education and experience | | Open Date | 06/23/2026 | | Close Date | | | Open Until Filled | Yes | | Special Instructions Summary |
Our agency supports second-chance employment for individuals who were previously incarcerated, or justice-involved. We invite all potential applicants to apply for positions for Which they may be qualified.

Please Note:
* A criminal background check will be conducted on the candidate finalist prior to the offer of employment.
* If it is determined that no applicants meet the minimum competency, education, and experience requirements, then management may consider other applicants.
* Salary will be determined based on competencies, equity, budget, and market considerations.
* Resumes will not be accepted in lieu of completing an electronic application. The application must be completed in full detail (including work history) for your qualifications to be considered.
* Failure to complete the application completely may result in you not being considered for the vacant position.
* Your application for the position will not be completed until you receive an online confirmation number at the end of the process of applying for a position.
* If you have general questions about the application process, you may contact Human Resources at OHR@wssu.edu. Individuals with disabilities requiring disability-related accommodation in the application and interview process, please call 336-750-2834. |

Supplemental Questions

Required fields are indicated with an asterisk (*).

1. How did you hear about this employment opportunity?
   • Public Job Posting
   • Internal Job Posting
   • Agency Referral
   • Advertisement/Publication
   • Personal Referral
   • Website
   • Other

Applicant Document

Required Documents 1. Resume 2. Cover Letter

Optional Documents 1. References List

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