Student - Creative Design Associate - Athletic Marketing

EXPIRED

Position Announcement

Utah Valley University is an NCAA Division I institution and a member of the Western Athletic Conference and the Big 12 Conference. The UVU Department of Athletics is committed to success in competition, the classroom, the community, and life. UVU Athletics supports over 400 student-athletes who compete on the 16 intercollegiate athletic teams sponsored by the University. As a UVU Athletics Marketing team member, this position can work with student-athletes, coaches, administrators, corporate partners, donors, fans, and more!

The UVU Athletics Marketing team has won various regional, national, and international marketing and public relations awards. By joining this team and working with an award-winning staff, this position will have the opportunity to contribute to and learn from a winning culture. This position provides opportunities to be a leader and gain experience that benefits all areas of life. The perfect candidate is motivated, hardworking, creative, passionate, dedicated, organized, and has good written and verbal communication skills. An eagerness to learn and grow in leadership, customer service, and personal development is critical.

Summary of Responsibilities

• Execute strategic and innovative marketing and communications campaigns, resulting in increased Revenue Generation / Ticket Sales, Fan Experience, Social Media / Broadcasting, Brand Awareness, Innovation / Creativity, Student-Athlete Experience, Community Outreach, and Attendance;
• Execute digital and social marketing campaigns (Facebook, Instagram, Twitter, LinkedIn, Email, Website, etc.), utilizing owned, paid, and earned media for designated intercollegiate athletic sports and programs. Campaigns include a clear understanding of KPIs to drive and optimize target reach, engagement, and conversion across multiple audience types in a time-sensitive manner, focusing on Revenue Generation / Ticket Sales, Fan Experience, Social Media / Broadcasting, Brand Awareness, Innovation / Creativity, Student-Athlete Experience, Community Outreach, and Attendance;
• Develop and execute, from conception to production, a wide array of publicity, promotional, communication, and marketing materials, utilizing a variety of print and graphic design techniques for designated intercollegiate sports and programs;
• Serve as a consistent presence at events associated with designated sports and programs to share the UVU story in compelling creative design form accurately;
• Create content that immediately grabs the attention of digital media audiences;
• Deliver content that uniquely and creatively engages audiences to drive ticket sales and event attendance;
• Foster collaborative relationships with campus stakeholders; Athletics Communications, Athletics Marketing, Athletics Corporate Partners and Community Outreach, Athletics
• Development and Wolverine Club, University Marketing, University Communications, University Photography Services, University Creative Services, etc.;
• Provide support at designated game days/events, including pre-game, in-game, and post-game activities and setup/takedown;

Position Announcement

Utah Valley University is an NCAA Division I institution and a member of the Western Athletic Conference and the Big 12 Conference. The UVU Department of Athletics is committed to success in competition, the classroom, the community, and life. UVU Athletics supports over 400 student-athletes who compete on the 16 intercollegiate athletic teams sponsored by the University. As a UVU Athletics Marketing team member, this position can work with student-athletes, coaches, administrators, corporate partners, donors, fans, and more!

The UVU Athletics Marketing team has won various regional, national, and international marketing and public relations awards. By joining this team and working with an award-winning staff, this position will have the opportunity to contribute to and learn from a winning culture. This position provides opportunities to be a leader and gain experience that benefits all areas of life. The perfect candidate is motivated, hardworking, creative, passionate, dedicated, organized, and has good written and verbal communication skills. An eagerness to learn and grow in leadership, customer service, and personal development is critical.

Summary of Responsibilities

• Execute strategic and innovative marketing and communications campaigns, resulting in increased Revenue Generation / Ticket Sales, Fan Experience, Social Media / Broadcasting, Brand Awareness, Innovation / Creativity, Student-Athlete Experience, Community Outreach, and Attendance;
• Execute digital and social marketing campaigns (Facebook, Instagram, Twitter, LinkedIn, Email, Website, etc.), utilizing owned, paid, and earned media for designated intercollegiate athletic sports and programs. Campaigns include a clear understanding of KPIs to drive and optimize target reach, engagement, and conversion across multiple audience types in a time-sensitive manner, focusing on Revenue Generation / Ticket Sales, Fan Experience, Social Media / Broadcasting, Brand Awareness, Innovation / Creativity, Student-Athlete Experience, Community Outreach, and Attendance;
• Develop and execute, from conception to production, a wide array of publicity, promotional, communication, and marketing materials, utilizing a variety of print and graphic design techniques for designated intercollegiate sports and programs;
• Serve as a consistent presence at events associated with designated sports and programs to share the UVU story in compelling creative design form accurately;
• Create content that immediately grabs the attention of digital media audiences;
• Deliver content that uniquely and creatively engages audiences to drive ticket sales and event attendance;
• Foster collaborative relationships with campus stakeholders; Athletics Communications, Athletics Marketing, Athletics Corporate Partners and Community Outreach, Athletics
• Development and Wolverine Club, University Marketing, University Communications, University Photography Services, University Creative Services, etc.;
• Provide support at designated game days/events, including pre-game, in-game, and post-game activities and setup/takedown;
• Continuously assess marketing strategies and apply industry practices for Revenue Generation / Ticket Sales, Fan Experience, Innovation / Creativity, Student-Athlete Experience, Community Outreach, and Attendance;
• Create executive reports that outline campaign and program objectives, audiences, targets, and tactics, including end-of-campaign and end-of-year actuals against targets;
• Perform other marketing-related duties as assigned.

Minimum Qualifications

• Must be a current UVU Student
• Two or more years of work experience in creative design.
• One or more years of work experience in sports design is preferred.
• Must attend Mandatory Staff Meetings on Mondays and Wednesdays from 9:00 am to 9:50 am.
• Office hours will be scheduled during regular business hours (9:00 am to 5:00 pm) and decided on between the applicant and supervisor.
• Works on weekends, evenings, holidays, and flexible shifts.
• Works indoors and outdoors (hot and cold temperatures, wind, rain, snow, etc.)

Knowledge, Skill, and Abilities

• Proficient in Adobe Creative Suite software, specifically Photoshop, Illustrator, InDesign, and Canva (knowledge of Premiere Pro, After Effects, and Lightroom preferred).
• Good interpersonal skills, judgment, and diplomacy are required to interact effectively with and provide customer service to a broad audience.
• Ability to work independently and effectively in a collaborative team environment.
• Ability to meet strict deadlines.
• Practical time management skills.
• Ability to receive and implement constructive feedback.

EEO Statement:

UVU employment decisions are made on the basis of an applicant’s qualifications and ability to perform the job without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, gender expression, age (40 and over), disability, veteran status, pregnancy, childbirth, or pregnancy-related conditions, genetic information, or other bases protected by applicable federal, state, or local law.