VCU Athletics *Marketing* Graduate Assistant
EXPIRED

Virginia Commonwealth University

Richmond, VA

Posted Date: Jan 06, 2024

Expired Date: Jun 10, 2024

QUALIFICATION

  • Salary Expectation
    Unknown
  • Years of Experience
    Not provided
  • Work Type
    Full-time

ABOUT PROGRAM

About the Job
Job Description

VCUAthletics is seeking a graduate assistant to assist in the day-to-day operations of the Marketing area.

Specifically, the Marketing Graduate Assistants will work closely with all facets of game-day event planning and implementation. Tasks include pre-event planning and advertising, ticket sales, event preparation including marketing set up and tear down, game day script writing, production, and management. Marketing efforts will support VCU’s Division I intercollegiate athletic programs and the overallVCUAthletics brand. This position will work both cooperatively and independently with administrators, coaches, and athletics department staff, as well as other University personnel and student organizations.
All duties and responsibilities will be assigned with the end goal of increasing attendance atVCUathletic events, representing and promoting theVCUathletics brand and increasing revenue for the department.

Responsibilities include, but are not limited to:
• Overseeing all marketing responsibilities of select sports; developing and implementing marketing plans, promotional schedules and ticket sales campaigns as well as all aspects of game presentation (scripts, promotions, entertainment, etc.);
• Executing group sales plan to increase attendance through community outreach efforts (emphasis on emails and calls to past groups as well as creatively targeting new prospects);
• Overseeing the special marketing programs. (i.e. Junior Rowdy Rams Kids Club);
• Coordinating and managing mascot appearances;
• Assisting with various game day presentation duties for Men’s Basketball (i.e. Scheduling National Anthem singers, serve as on-court game day coordinator);
• Establishing effective on-campus marketing efforts (i.e. presence at student orientations);
• CoordinatingVCUAthletics’ presence at community events in and around the city of Richmond;
• Assisting with coordination of various athletics communication mediums (i.e. Weekly student emails, faculty/staff telegrams, campus digital sign updates); and
• Other duties as assigned (i.e. assistance with social media and dance/cheer/band coordination).

QUALIFICATIONS:
Required:

Department History

Virginia Commonwealth University Communications 2024–2025

Person Role

Chris Kowalczyk

Assistant AD for Athletics Communications (MBB, Golf, Volleyball)

Evan Nicely

Assistant AD for Creative Services (WBB, FH, Lacrosse)

Julia Gardiner

Assistant Director of Athletics Communications (M & W Soccer, Baseball)

Virginia Commonwealth University Marketing 2024–2025

Person Role

Kylie Flickinger

Assistant AD for Marketing & Promotions

Virginia Commonwealth University Communications 2023–2024

Person Role

Evan Nicely

Assistant AD for Creative Services (WBB, FH, Lacrosse)

Chris Kowalczyk

Assistant AD for Athletics Communications (MBB, Golf, Volleyball)

Virginia Commonwealth University Marketing 2023–2024

Person Role

Kylie Flickinger

Assistant AD for Marketing & Promotions

Sarah Frasier

Assistant Director of Marketing & Promotions

Virginia Commonwealth University Communications 2022–2023

Person Role

Chris Kowalczyk

Assistant AD for Athletics Communications (Men's Basketball, Golf, Volleyball)

Evan Nicely

Director of Athletics Communications (WBB, FH, Lacrosse)

Virginia Commonwealth University Marketing 2022–2023

Person Role

Kylie Flickinger

Assistant AD for Marketing & Promotions

Sarah Frasier

Assistant Director of Marketing & Promotions

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