Assistant Athletic Director, Fan Engagement of Sports Marketing and Promotions- Athletics
EXPIRED

Hampton University

Hampton, VA

Posted Date: Aug 13, 2024

Expired Date: Aug 20, 2024

QUALIFICATION

  • Salary Expectation
    Unknown
  • Years of Experience
    4+ Years
  • Work Type
    Full-time

ABOUT PROGRAM

About the Job
Job Description

Assistant Athletic Director, Fan Engagement of Sports Marketing and Promotions- Athletics

Hampton University Staff

The Assistant Athletic Director for Fan Engagement, Sports Marketing and Promotions will work directly with the Deputy Director of Athletics for External Affairs to develop and implement comprehensive marketing plans to drive revenue and attendance for Hampton Pirates Athletics. This position will leverage traditional and digital marketing and advertising tactics including email campaigns, paid media, lead generation, and community outreach to grow the Hampton Pirates fan base in the Hampton Roads area. This role will be work closely with other external units to accomplish department goals of increasing ticket sales, fundraising, and sponsorship revenue.

Job Duties:

  • Lead development and execution of marketing plans to drive revenue and attendance for home events for Hampton Pirates varsity sports
  • Create comprehensive advertising and marketing strategies to drive ticket revenue for football, men’s basketball and women’s basketball
  • Oversee all in-game elements for home events with leadership on football games; writing scripts and timelines to coordinate promotions, presentations, videoboard, music, entertainment, etc.
  • Assist in the recruiting, training and scheduling of graduate assistants and undergraduate marketing staff.
  • Leverage traditional advertising with digital and social media marketing campaigns (website, Facebook, Twitter, Instagram)
  • Work with ticket sales and service staff to create email marketing strategy
  • Collaborate with sponsorship staff to create valuable inventory and ensure activations are executed and tracked appropriately
  • Serve as the primary contact for community outreach requests (mascot appearances, donation requests, etc.)
  • Embodies the Hampton University core values: integrity, respect, decency, dignity, and responsibility.
Department History

Hampton University Communications 2024–2025

Person Role

Alexander Shaffer

Director Of Strategic & Broadcast Communications

Dylan D'Andrea

Director of Broadcast Services

Mike Ballweg

Assistant Athletics Director, Strategic & Broadcast Communications (FB)

Jim Heath

Assistant Director of Strategic & Broadcast Communications

Hampton University Marketing 2024–2025

Person Role

Corresa Morgan

Assistant Athletic Director, Sports Marketing & Fan Engagement

Janiya Barcliff

Assistant Director for Digital & Social Media

Hampton University Communications 2023–2024

Person Role

Mike Ballweg

Assistant Athletics Director of Strategic & Broadcast Communications (FB, WBB)

Alexander Shaffer

Director Of Strategic & Broadcast Communications

Colson Lugbill

Assistant Director of Strategic & Broadcast Communications

Hampton University Marketing 2023–2024

Person Role

Pamela Richardson

Assistant Athletics Director for Marketing, Fan Development & Promotions

Marquis Smalls

Assistant Director of Sports Marketing & Fan Engagement

Hampton University Communications 2022–2023

Person Role

Mike Ballweg

Assistant Director of Athletics for Strategic Communications and Broadcasting

Hampton University Marketing 2022–2023

Person Role

Pamela Richardson

Director of Marketing and Promotions

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