Assistant Athletic Director of Marketing & Fan Experience

Posting Details

Posting Summary

Logo

Posting Number

STA00882PO25

Job Family

Athletics Administration

Job Function

Athletics Administration

View Full Description

Posting Details

Posting Summary

Logo

Posting Number

STA00882PO25

Job Family

Athletics Administration

Job Function

Athletics Administration

USC Market Title

Athletics Administrator

Link to USC Market Title

https://uscjobs.sc.edu/titles/132063

Job Level

P1 - Professional

Business Title (Internal Title)

Assistant Athletic Director of Marketing & Fan Experience

Campus

Upstate

Work County

Spartanburg

College/Division

USC Upstate College/Division Level

Department

UPS Athletics External Operations

State Pay Band

Unclassified

Approved Starting Salary

Commensurate with qualifications (00)

Advertised Salary Range

$54,747; Salary is commensurate with qualifications and experience.

Location of Vacancy

USC Upstate, Spartanburg, SC

Part/Full Time

Full Time

Hours per Week

37.5

Work Schedule

Monday – Friday; 8:30am – 5pm; Some evenings and weekends as needed are required.

Ability to work a flexible schedule to include nights and weekends, travel to out-of-town meetings and conferences.

Basis

12 months

Job Search Category

Communication Services

About USC

| About University of South Carolina |
From the Upstate to the Lowcountry, the University of South Carolina system is transforming the lives of South Carolinians through the impact of our eight institutions and 20 locations throughout the state. More than 50,000 students are enrolled at one of eight institutions, including the research campus in Columbia and comprehensive four-year universities in Aiken, Upstate and Beaufort. In addition, our Palmetto College campuses in Salkehatchie, Union, Lancaster and Sumter enable students to earn associate or bachelor’s degrees through a combination of in-person, online or blended learning. All of our system institutions place strong emphasis on service — helping to build healthier, more educated communities in South Carolina and beyond. | | Veterans' Preference Statement |
The University of South Carolina is committed to equal opportunity and proudly values the skills and experience military veterans bring to our workforce. Across South Carolina, we are making veterans a priority for employment and recognize their vital contributions to our state and our communities. |

Benefits for FTE Positions

The University of South Carolina (USC), through the State of SC and Public Employee Benefit Authority (PEBA), offers employees a valuable benefits package, including health and life insurance, generous paid leave and retirement programs. To learn more about USC benefits, access the "Working at USC" section on the Applicant Portal at https://uscjobs.sc.edu. Research Grant or Time-limited positions may be eligible for all, some, or no benefits, based on the grant or project funding.

Position Description

| Advertised Job Summary |
Assistant Athletic Director of Marketing and Fan Experience
University of South Carolina Upstate
STA00882PO25
Spartanburg, SC

The Assistant Athletic Director of Marketing and Fan Experience serves to increase the awareness of the athletics department on-campus and within the greater Upstate region through various marketing initiatives, branding efforts, game day promotions, and corporate sponsorship agreements. | | Job Related Minimum Required Education and Experience |
Requires a bachelor’s degree in a job related field and 1 or more years of job related experience, which may be substituted by an equivalent combination of job related certification, training, education, and/or experience. | | Required Certification, Licensure/Other Credentials |
A valid driver’s license. | | Preferred Qualifications |
Bachelor’s degree in sports marketing, advertising, sports management or other related fields and 1 year of experience in collegiate sports marketing or related field. A master’s degree and two years of experience in collegiate sports Marketing is preferred. | | Knowledge/Skills/Abilities |
Good driving record and a successful background check is required. Able to work a flexible schedule to include nights and weekends. Able to travel to out-of-town meetings and conferences. Knowledge of NCAA rules and regulations, exceptional interpersonal and leadership skills. Strong computer skills and excellent written and oral communication skills. Off campus meetings with various constituents. |

Job Duties

| Job Duty |
Design and execute promotional plans for USC Upstate home athletic events with an emphasis on engagement in-venue through innovative fan experience and on social media to reach the Upstate student body and surrounding community. Priority given to men’s and women’s basketball. | | Essential Function | Yes | | Percentage of Time | 25 |

| Job Duty |
Create graphics and edit photos for use on in-venue videoboard presentations, social media and in other marketing materials including traditional media outlets and on-campus flyers. | | Essential Function | Yes | | Percentage of Time | 15 |

| Job Duty |
Design and execute all game day marketing plans for all USC Upstate home athletic events; Design, coordinate and manage in-game entertainment for all home athletic events including music, script writing and on-court/field promotions. Assist in the creation and implementation of ticket sales program and student ticket marketing for men’s and women’s basketball. | | Essential Function | Yes | | Percentage of Time | 30 |

| Job Duty |
Design and implement effective social media campaigns, local traditional media marketing and grassroots efforts including schedule cards, posters and signage. Management of the department’s student-athlete social media photo sharing account. | | Essential Function | Yes | | Percentage of Time | 5 |

| Job Duty |
Assist with the Spartan Golf Classic, Sparty’s Ball and Auction and be a resource for efforts supporting the U-Club. | | Essential Function | Yes | | Percentage of Time | 5 |

| Job Duty |
Recruit and supervise volunteers, student workers/intern in their role with executing the overall promotions plan. | | Essential Function | Yes | | Percentage of Time | 10 |

| Job Duty |
Coordinate all signage promoting home contests. | | Essential Function | Yes | | Percentage of Time | 5 |

| Job Duty |
Other duties as assigned by the Senior Associate Athletic Director for External Operations. | | Essential Function | Yes | | Percentage of Time | 5 |

Position Attributes

Employees in Safety-Sensitive or Security-Sensitive positions will be subject to pre-employment and post-employment drug testing in accordance with University policy HR 1.95 Drug and Alcohol Testing.

| Safety Sensitive or Security Sensitive | No | | Hazardous weather category | Non-Essential |

Posting Detail Information

| Number of Vacancies | 1 | | Desired Start Date | 12/01/2025 | | Job Open Date | 11/03/2025 | | Job Close Date | | | Open Until Filled | Yes | | Special Instructions to Applicant |
The application must be completed including all current and previous work history and education. A resume may be attached, but not substituted for completing work history and education sections of the application.

USC Upstate offers a valuable benefits package including but not limited to:

• Health and Life Insurance
• Retirement Programs
• Paid Tuition Program
• Dependent Scholarships
• Employee Assistance Program (EAP)
• Annual Leave
• Sick Leave
• 13 Paid Holidays (including an extended December holiday)
• Paid Parental Leave
• Professional Development Opportunities

| | Quicklink for Posting | https://uscjobs.sc.edu/postings/197267 | | EEO Statement |
The University of South Carolina does not discriminate in educational or employment opportunities or decisions for qualified persons on the basis of age, ancestry, citizenship status, color, disability, ethnicity, familial status, gender (including transgender), gender identity or expression, genetic information, HIV/AIDs status, military status, national origin, pregnancy (false pregnancy, termination of pregnancy, childbirth, recovery therefrom or related medical conditions, breastfeeding), race, religion (including religious dress and grooming practices), sex, sexual orientation, veteran status, or any other bases under federal, state, local law, or regulations. |

Supplemental Questions

Required fields are indicated with an asterisk (*).

1. * This University of South Carolina Upstate position is located in Spartanburg, South Carolina. Do you wish to continue applying for this position?

   • Yes
   • No

2. * Are you willing and able to submit to a pre-employment background check that may include, but it is not limited to, criminal history, national sex offender search and motor vehicle history as a condition of hire?

   • Yes
   • No

3. * Do you have a bachelor’s degree in sports marketing, advertising, sports management or other related fields and 1 year of experience in collegiate sports marketing or related field?

   • Yes
   • No

4. * Do you have a valid driver's license and good driving record?

   • Yes
   • No

5. * The salary for this position is $54,747 based on education and experience. Is this salary acceptable to you?

   • Yes
   • No

Applicant Documents

Required Documents 1. Cover Letter 2. Resume 3. List of References and Contact Information

Optional Documents 1. Other Supporting Documents

Apply Now

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