Assistant Athletic Director of Ticket Sales and Operations

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Position Details

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Marshall University is a public comprehensive university with a rich history as one of the oldest institutions of higher learning in West Virginia. Founded in 1837 and named after Chief Justice John Marshall, definer of the Constitution, Marshall University advances the public good through innovative, accredited educational programs. We are located in downtown Huntington, West Virginia, with additional locations in South Charleston, Point Pleasant, Teays Valley and Beckley. Marshall University’s mission, inspired by our Vision and Creed, includes a commitment to:

• Offer a wide range of high quality, affordable, and accessible undergraduate, graduate, and professional education that prepares students to think, learn, work, and live in an evolving global society.

• Create opportunities and experiences to foster understanding and appreciation of the rich diversity of thought and culture.

• Maintain a dynamic intellectual, artistic, and cultural life by promoting and supporting research and creative activities by undergraduates, graduates, and faculty.

• Contribute to the quality of life of the community, region, and beyond through applied research, economic development, health care, and cultural enrichment.

• Cultivate the development of an inclusive, just, and equitable community.

Come Meet Marshall and discover what it means to be part of the Marshall University family!

Come join our Herd!

View Full Description

Position Details

Get to Know Us!

Marshall University is a public comprehensive university with a rich history as one of the oldest institutions of higher learning in West Virginia. Founded in 1837 and named after Chief Justice John Marshall, definer of the Constitution, Marshall University advances the public good through innovative, accredited educational programs. We are located in downtown Huntington, West Virginia, with additional locations in South Charleston, Point Pleasant, Teays Valley and Beckley. Marshall University’s mission, inspired by our Vision and Creed, includes a commitment to:

• Offer a wide range of high quality, affordable, and accessible undergraduate, graduate, and professional education that prepares students to think, learn, work, and live in an evolving global society.

• Create opportunities and experiences to foster understanding and appreciation of the rich diversity of thought and culture.

• Maintain a dynamic intellectual, artistic, and cultural life by promoting and supporting research and creative activities by undergraduates, graduates, and faculty.

• Contribute to the quality of life of the community, region, and beyond through applied research, economic development, health care, and cultural enrichment.

• Cultivate the development of an inclusive, just, and equitable community.

Come Meet Marshall and discover what it means to be part of the Marshall University family!

Come join our Herd!

We are committed to attracting and retaining quality faculty and staff. In doing so, Marshall University offers outstanding benefit packages to eligible employees only. (E-Class in the job posting). Marshall University Research Corporation (MURC)employees have different benefit options than those listed below.

• Work week is 37.5 hrs.

• A great highlight in December is that Marshall University employees receive almost two weeks off for Winter Break!

• Holidays – Employees receive 13 Paid Holidays

• Annual and Sick Leave – Classified Staff, Non-Classified Staff and 12-month Faculty earn up to 24 days of annual leave per year (max 360 hours) and up to 18 days of sick leave per year. ) Employee Leave

• Health Insurance – Marshall University offers health insurance through West Virginia Public Employees Insurance Agency (PEIA). There are seven (7) health benefit plans.

• Educational/Tuition Benefits – Marshall University provides tuition benefits to regular employees (after probationary period) and their dependent children.

• Retirement Plans – Marshall University offers retirement through Teachers Insurance and Annuity Association (TIAA). Full-time benefits eligible employees must participate in the mandated retirement plan (401(a)).

• Life Insurance – Basic term life insurance ($10,000) at no cost and may purchase optional life insurance coverage with pre-tax earnings.

• Wellness Programs – PEIA provides various care management programs and the Pathways to Wellness program.

We are . . . Marshall!

Position Information

Position Title

Assistant Athletic Director of Ticket Sales and Operations

Banner Position Number

001334

E-Class

NC - Nonclassified - .53 or >

Department

Athletics Administration - MU7000

Job Description

The Assistant Athletic Director of Ticket Sales & Operations is responsible for overseeing all aspects of ticket sales, service, and operations for Marshall Athletics. This role leads the sales strategy for season tickets, single-game tickets, group sales, and premium hospitality inventory, while managing ticketing operations across all venues and events. The position plays a critical role in driving revenue, elevating customer service, advancing fan engagement, and ensuring efficient, compliant ticketing processes in collaboration with internal and external partners.

Key Responsibilities

Sales Leadership & Revenue Generation

· Develop and execute strategic sales plans to grow season tickets, mini-plans, group sales, and single-game revenue across all ticketed sports.

· Lead outbound sales initiatives through targeted campaigns, digital marketing partnerships, community outreach, and corporate engagement.

· Track performance metrics and sales goals, providing regular reporting and data-driven recommendations.

· Work closely with the Director of Premium Seating & Donor Experience to support sales of club seats, suites, and premium hospitality offerings.

Ticket Operations Management

· Oversee all ticket operations across Athletics venues, including system management, box office operations, and event-day ticketing procedures.

· Manage setup and execution in Paciolan including manifests, pricing, promotions, seating maps, and access control.

· Coordinate ticket distribution, will call, mobile ticketing, and game-day troubleshooting.

· Ensure compliance with NCAA, conference, and institutional ticketing policies.

Customer Experience & Service

· Establish and maintain a high standard of customer service for fans, donors, students, and community stakeholders.

· Develop customer service scripts, FAQs, training modules, and response protocols.

· Manage fan inquiries, escalations, and resolution processes to ensure a positive fan experience.

Staff Leadership & Collaboration

· Supervise ticket office staff, interns, part-time workers, and student employees.

· Coordinate with Marketing to enhance ticket promotions, theme nights, email campaigns, and engagement strategies.

· Partner with Game Operations and Facilities teams to ensure smooth entry processes, staffing, signage, and game-day readiness.

· Support Big Green fundraising initiatives tied to ticketing benefits, donor seating, and priority points.

Performance Incentives

· $2,500 bonus for achieving a 15%+ increase in group attendance across all ticketed sports.

· $1,500 bonus for securing 25 new group sales accounts within the fiscal year.

· $1,500 retention incentive for achieving a 90% or higher renewal rate among returning group accounts and season ticket holders (as applicable)

Salary Range

$52,105 - $67,736 Salary is commensurate with education, experience, and internal equity.

Salary Type

Salary

Time Type

Full-Time

Work Location

MU - Marshall University

Qualifications

Must be able to perform all essential job duties as outlined in the job description.

Required Qualifications

| Education |
- Bachelor’s degree in education, sports management, or related field

| | Experience |
- Bachelor’s degree in Sport Management, Business, Marketing, or a related field. - 3+ years of experience in ticket sales, ticket operations, or revenue generation within collegiate or professional sports. - Proficiency with ticketing systems (Paciolan preferred) and strong communication, customer service, and organizational skills, with the ability to work nights, weekends, and game days.

|

Preferred Qualifications

| Education |
- Master’s degree in higher education, sport management, or related discipline

| | Experience |
- Master’s degree in Sport Management, Business Administration, Marketing, or a related field.
Experience with Paciolan , CRM systems, and data‑driven sales strategies in a Division I athletics environment.
Proven track record of revenue growth through season ticket sales, group sales, premium seating, or fan engagement initiatives.

|

Posting Detail Information

| Posting Number | MU1216E | | Open Date | 01/05/2026 | | Close Date | | | Open Until Filled | Yes | | Special Instructions Summary | |

Supplemental Questions

Required fields are indicated with an asterisk (*).

1. * Do you have a Bachelor’s degree in education, sports management, or related field?
   • Yes
   • No

Applicant Documents

Required Documents 1. Resume 2. Cover Letter

Optional Documents

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