Assistant Athletics Director for Strategic Co

Reporting to the Vice President for Athletics/Athletic Director, the Assistant AD for Strategic Communications oversees publicity and marketing supporting the University’s NCAA Division I intercollegiate sports. Tasks include oversight of the athletic department’s webpage, social media accounts, press releases and statistical records; gameday promotions; and ticket sales. Primary sports information contact for sports as assigned. Night and weekend work required as needed.

Key Responsibilities

• Media and Public Relations. Designated primary contact for all local, regional, and national media outlets. Coordinates all interviews for coaches and staff for assigned sports. Supervise and approve content posted on all program/department social media accounts for assigned sports. Produce content and develop program media guides and other printed materials for assigned sports. Schedule and produce video content for distribution for assigned sports.
• Website; Oversee and assist in planning all content published on gwusports.com. Conduct routine general website maintenance and enhancements.
• Statistics and Program Records. Management and distribution of Live Stats and StatCrew/Genius files for all assigned events. Maintain and update program record books for assigned sports.
• Gameday/Event Operations. Oversight of gameday media staff both part-time and full-time staff. Management of press box and table at select events. Coordinate execution of gameday scripts and PA reads with Marketing. Manages scoreboard operations at select sporting events. Scheduling and management of gameday staff both part-time and full-time staff.
• Design Elements and Graphics. Collaborate and design all published content, promotional materials, and social media graphics for assigned sports.
• Supervisor Responsibility: Assistant Director of Strategic Communication, Multiple part-time and game day staff, work study students and interns.

Required Qualifications

• Education. Bachelor’s Degree
• Skills. Excellent verbal and written communication skills, including ability to effectively communicate with internal and external customers.

Reporting to the Vice President for Athletics/Athletic Director, the Assistant AD for Strategic Communications oversees publicity and marketing supporting the University’s NCAA Division I intercollegiate sports. Tasks include oversight of the athletic department’s webpage, social media accounts, press releases and statistical records; gameday promotions; and ticket sales. Primary sports information contact for sports as assigned. Night and weekend work required as needed.

Key Responsibilities

• Media and Public Relations. Designated primary contact for all local, regional, and national media outlets. Coordinates all interviews for coaches and staff for assigned sports. Supervise and approve content posted on all program/department social media accounts for assigned sports. Produce content and develop program media guides and other printed materials for assigned sports. Schedule and produce video content for distribution for assigned sports.
• Website; Oversee and assist in planning all content published on gwusports.com. Conduct routine general website maintenance and enhancements.
• Statistics and Program Records. Management and distribution of Live Stats and StatCrew/Genius files for all assigned events. Maintain and update program record books for assigned sports.
• Gameday/Event Operations. Oversight of gameday media staff both part-time and full-time staff. Management of press box and table at select events. Coordinate execution of gameday scripts and PA reads with Marketing. Manages scoreboard operations at select sporting events. Scheduling and management of gameday staff both part-time and full-time staff.
• Design Elements and Graphics. Collaborate and design all published content, promotional materials, and social media graphics for assigned sports.
• Supervisor Responsibility: Assistant Director of Strategic Communication, Multiple part-time and game day staff, work study students and interns.

Required Qualifications

• Education. Bachelor’s Degree
• Skills. Excellent verbal and written communication skills, including ability to effectively communicate with internal and external customers.
• Experience. Self-starter with an outstanding work ethic. 1-3 years’ experience in a related field is strongly preferred.
• Excellent computer proficiency (MS Office – Word, Excel and Outlook).
• Must be able to work under pressure and meet deadlines, while maintaining a positive attitude and providing exemplary customer service.
• Ability to work independently and to carry out assignments to completion within parameters of instructions given, prescribed routines, and standard accepted practices.
• Experience using Adobe Creative Suite (Photoshop, Illustrator, InDesign) strongly preferred.

Physical Requirements

• Certain jobs at Gardner-Webb University may require specific physical and/or mental abilities. The hiring manager will provide additional information and provision of requests for reasonable accommodation if needed.

Travel Requirements

Weekends and some travel will occur

Gardner-Webb University is a Christian university committed to helping individuals become more in faith, learning, and service. Located in Boiling Springs, North Carolina, GWU offers the benefits of a close-knit community with easy access to Charlotte, Asheville, and the greater Greenville-Spartanburg region.Founded in 1905 and rooted in the Baptist tradition, the University now serves approximately 3,000 students across more than 80 undergraduate and graduate programs. As a Carnegie Doctoral/Professional institution, Gardner-Webb is dedicated to academic excellence, leadership development, and meaningful service to others.

Our community reflects a shared commitment to One Webb, creating an environment where people support one another, pursue their purpose, and work together to make a lasting impact. GWU attracts students from across the nation and around the world and competes in NCAA Division I athletics with 22 teams and more than 500 student-athletes. 

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