Posted Date: Nov 02, 2024
Expired Date: Nov 13, 2024Job Posting Information
PG194321SP
Job Posting Information
PG194321SP
Apply NowNo
Assistant Director for Digital Strategy
Commensurate with experience
M-F 8:00am-5:00pm with nights, weekends and some holidays to be expected
Raleigh, NC
Athletics
The mission of the NC State University Department of Athletics is to prepare student-athletes to compete at the highest level and to inspire them to be leaders now and for the future by providing the best environment to achieve their athletic, academic, and personal aspirations as well as providing support for the professional development of our coaches and staff, all within the role of the greater institutional relationships to the University.
The Assistant Director for Digital and Social Media Strategy will assist in the creation, execution and evaluation of content and campaigns across athletics’ social media platforms, inclusive of the main department. This position reports to the Assistant AD Director of Digital Strategy &
CRM
and will support cross-functional work by overseeing social media campaigns and strategy.
Key responsibilities include but are not limited to:
Assist with the integrated planning across all paid digital channels, building campaigns that drive revenue, leads and business results
Work with sales and marketing team on implementing lead-generation campaigns and disseminating leads quickly to sales associates for follow-through
Assist with social media campaign planning; help tell the department’s story and create engagement with various stakeholders; stay current on social media trends and best practices
Track, analyze and report on social media performance; guide relevant internal groups on best practices
Work cross-functionally with the Sales and Marketing team and other departments on ticket initiatives including ticket on-sales, special offers, targeted segmentation, etc.
Produce detailed recap reports on campaigns to improve and inform future strategies
Stay up-to-date on emerging technologies, best practices and new opportunities in the digital advertising space
Collaborate with social media team members to leverage moments and key stories across digital advertising
Other duties as assigned
Qualifications
| Minimum Experience/Education |
Bachelor’s degree in a discipline related to the area of assignment; or an equivalent combination of training and experience.
All degrees must be received from appropriately accredited institutions.
|
| Other Required Qualifications |
- Computer proficient (Microsoft & Google products)
- Excellent communication and interpersonal skills
|
| Preferred Qualifications |
- Prior experience working with digital media
|
| Required License or Certification |
N/A
|
| Valid NC Driver's License required | No |
| Commercial Driver's License Required? | No |
Recruitment Dates and Special Instructions
| Job Open Date | 11/01/2024 |
| Earliest Close Date---- (Positions will be posted until 5:00 PM ET on this date. Positions remaining posted after this date are still accepting applications but may close at any time.) | 11/08/2024 |
| Notice to Applicants |
Please note that the work history on your resume must also be included in your application.
|
| Special Instructions |
Please attach resume and contact information for at least three professional references.
|
Position Details
| Position Number | 00108685 |
| Position Type | SHRA |
| Position Classification Band Title | Public Communication Specialist |
| Position Classification Band Level | Contributing |
| Position Classification Salary Range | $ 35,880 - $ 96,560 |
| Salary Grade Equivalency | GN06 |
| Alternate Option |
If no applicants apply who meet the required competency level and training & experience requirements, then management may consider other applicants. Salary would be determined based on competencies, equity, budget, and market considerations.
|
| Full Time Equivalent (FTE) (1.0 = 40 hours/week) | 1.0 |
| Appointment | 12 Month Recurring |
| Mandatory Designation - Adverse Weather | Non Mandatory - Adverse Weather |
| Mandatory Designation - Emergency Events | Non Mandatory - Emergency Event |
| Time Limited Position | No |
| Time-Limited Appointment Length (if applicable) | |
| Department Id | 105002 - Athletics - Internal/External Operations |
| AA/EEO |
NC State University is an equal opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, national origin, religion, sex, gender identity, age, sexual orientation, genetic information, status as an individual with a disability, or status as a protected veteran. Individuals with disabilities requiring disability-related accommodations in the application and interview process are welcome to contact 919-515-3148 to speak with a representative at the Office of Equal Opportunity.
If you have general questions about the application process, you may contact Human Resources at (919) 515-2135 or workatncstate@ncsu.edu.
Final candidates are subject to criminal & sex offender background checks. Some vacancies also require credit or motor vehicle checks. Degree(s) must be obtained prior to start date in order to meet qualifications and receive credit.
NC State University participates in E-Verify. Federal law requires all employers to verify the identity and employment eligibility of all persons hired to work in the United States. |
Required fields are indicated with an asterisk (*).
* How did you learn of this opportunity?
(Open Ended Question)
* Do you have (or will you have by date of hire) a bachelor's degree or higher?
* Please briefly describe any relevant experience you have working with digital media?
(Open Ended Question)
* The NCAA requires disclosure of certain relationships between potential employees and student athletes and their families as well as recruits and their families. Please check if you are any of the following:
* If you checked any of the boxes above (except, None of the above box), please provide details below.
(Open Ended Question)
Required Documents 1. Resume 2. Contact Information for References
Optional Documents 1. Cover Letter
Person | Role |
---|---|
Annabelle Myers |
Associate AD/Athletics Communications (football / dept. comms) |
Craig Hammel |
Assistant AD/Athletics Communications (m. basketball / m. golf) |
Josh Monk |
Assistant AD/Pack Productions |
Media Hooks |
Director of Marketing & Communications |
Kylie Magar |
Director of Communications |
Anne Hirschfeld |
Assistant Athletics Communications Director (volleyball / track & field / w. tennis) |
Lucas Raycraft |
Director of Pack Productions |
Patrick Hart |
Assistant Director of Creative Media |
Person | Role |
---|---|
Jonathan Cotton |
Assistant AD/Creative Video |
Justin Lisk |
Assistant AD/Fan Experience & Marketing |
Media Hooks |
Director of Marketing & Communications |
Brooke Johnston |
Director of Fan Experience & Marketing |
Maurice Moses |
Director of Creative Media & Content Strategy |
Ben Medland |
Assistant Director of Creative Brand Management |
Daniel Neal |
Assistant Director of Engagement and Digital Marketing |
Cole Malone |
Assistant Director of Creative Services |
Person | Role |
---|---|
Matti Smith |
Director of Communications |
Media Hooks |
Director of Marketing & Communications |
Craig Hammel |
Director of Communications |
Anne Hirschfeld |
Assistant Athletics Communications Director (volleyball / track & field / w. tennis) |
Jeff Gravley |
Director of Content Strategy |
Tyler Hotz |
Assistant Athletics Communications Director (w. soccer / baseball / rifle) |
Leslie Ellis |
Assistant Director of Digital Strategy and CRM |
Patrick Hart |
Assistant Director of Creative Media |
Person | Role |
---|---|
Justin Stoll |
Associate AD/ Senior Coordinating Producer |
Jonathan Cotton |
Assistant AD/Creative Video |
Media Hooks |
Director of Marketing & Communications |
Justin Lisk |
Director of Fan Experience & Marketing |
Brooke Johnston |
Associate Director of Fan Experience & Marketing |
Cole Malone |
Assistant Director of Creative Services |
Justin Rhew |
Assistant Director of Fan Experience and Marketing |
Jayden Magee |
Assistant Director of Creative Media |
Person | Role |
---|---|
Annabelle Myers |
Associate AD/Athletics Communications (football / dept. comms) |
Josh Monk |
Assistant AD/Pack Productions |
Media Hooks |
Director of Marketing & Communications |
Craig Hammel |
Director of Communications |
Matti Smith |
Director of Communications |
Jeff Gravley |
Director of Content Strategy |
Matt Curry |
Director Pack Productions |
Leslie Ellis |
Assistant Director of Digital Strategy and CRM |
Person | Role |
---|---|
Colin Hargis |
Senior Associate AD/Marketing and Ticket Services |
Justin Stoll |
Associate AD/ Senior Coordinating Producer |
Jonathan Cotton |
Assistant AD/Creative Video |
Media Hooks |
Director of Marketing & Communications |
Justin Lisk |
Director of Fan Experience & Marketing |
Brooke Johnston |
Associate Director of Fan Experience & Marketing |
Ben Medland |
Assistant Director of Creative Brand Management |
Daniel Neal |
Assistant Director of Engagement and Digital Marketing |
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