Assistant Director for Marketing and Fan Engagement
EXPIRED

Loyola Marymount University

Los Angeles, CA

Posted Date: Feb 24, 2024

Expired Date: Aug 16, 2024
About the Job
Loyola Marymount University
Athletic Director
Conference
WCC (DI)
Salary expectation
Unknown
Minimum Yrs Exp
Unknown
Work type
Full-time
Job Description

The Assistant Director for Marketing and Fan Engagement develops, coordinates, and produces a variety of marketing and engagement projects. The incumbent is responsible for creating and developing marketing and promotional plans and content for assigned sports, executing the production of gameday experiences and special events, The Kid’s Club, and The Cage. The position implements fan experience programming projects designed to increase visibility, drive revenue, and support LMU Athletics initiatives and operations. The Assistant Director writes and edits copy, coordinates visual and video content, and ensures quality of communications and events by defined deadlines, meeting branding and quality assurance guidelines.

Position Specific Responsibilities/Accountabilities

  • Develop and implement comprehensive marketing plans, projects, and content for assigned sports, covering a wide range of topics that concentrate on revenue generation (ticket sales and operations, corporate sponsorship activation, etc.), increasing attendance at athletic events, advertising, and promotion, on and off-campus community engagement and events, and elevating in-game experiences.
  • Oversee gameday execution of established marketing and promotional plan, being responsible for a broad range of tasks and activities that include, but are not limited to promotions, giveaways, crowd engagement, video, and game production, etc. for assigned home games. Emphasis on providing memorable experiences for fans and creating a home court/field advantage for LMU student-athletes.
Department History

Loyola Marymount University Communications 2024–2025

Person Role

Matthew Lerman

Associate Athletic Director - Sports Information (MBB, MWP, WWP, GOLF, BVB)

Loyola Marymount University Marketing 2024–2025

Person Role

Katie Hinkle

Associate AD for Marketing and Fan Engagement

Hank Przelenski

Assistant Director for Marketing and Fan Engagement

Loyola Marymount University Communications 2023–2024

Person Role

Matthew Lerman

Assistant Athletic Director - Communications (Men's Basketball, Women's Soccer, Men's Water Polo, Women's Water Polo, Men's Golf)

Loyola Marymount University Marketing 2023–2024

Person Role

Jacob Dye

Associate Athletic Director - Marketing and Fan Engagement

Samuel "Sam" Kelty

Assistant Director - Marketing and Fan Engagement

Loyola Marymount University Communications 2022–2023

Person Role

Matthew Lerman

Assistant Athletic Director - Communications (Men's Basketball, Women's Soccer, Men's Water Polo, Women's Water Polo, Men's Golf)

Loyola Marymount University Marketing 2022–2023

Person Role

Jacob Dye

Associate Athletic Director - Marketing and Fan Engagement

Samuel "Sam" Kelty

Assistant Director - Marketing and Fan Engagement

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