Assistant Director for Marketing & Promotions

Assistant Director for Marketing & Promotions

Benefits of working at VCU

All full-time university staff are eligible for VCU’s robust benefits package that includes: comprehensive health benefits, paid annual and holiday leave granted up front, generous tuition benefit, retirement planning and savings options, tax-deferred annuity and cash match programs, employee discounts, well-being resources, abundant opportunities for career development and advancement, and more. Learn more about VCU’s benefits here .

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Assistant Director for Marketing & Promotions

Benefits of working at VCU

All full-time university staff are eligible for VCU’s robust benefits package that includes: comprehensive health benefits, paid annual and holiday leave granted up front, generous tuition benefit, retirement planning and savings options, tax-deferred annuity and cash match programs, employee discounts, well-being resources, abundant opportunities for career development and advancement, and more. Learn more about VCU’s benefits here .

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Job Code

13111

Recruitment Pool

All Applicants

Posting Number

req6259

Unit

Athletics MBU

Department

Athletics

Department Website Link

https://vcuathletics.com/index.aspx

Location

VCU

Address

907 Floyd Ave, Richmond, VA 23284 USA

Duties & Responsibilities

VCU Athletics is seeking an energetic, professional Assistant Director for Marketing & Promotions.

Summary:

The Assistant Director for Marketing & Promotions works closely with all facets of game­ day event planning and implementation. Reporting to the Assistant AD for Marketing & Promotions, the Assistant Director's efforts will support VCU's Division I intercollegiate athletic programs, including Women's Basketball and Baseball, as well as the overall VCU Athletics brand.

Typical Duties

Marketing & Promotions

●Overseeing all marketing responsibilities of select sports, including Women's Basketball and Baseball;

●Developing and implementing marketing plans, promotional schedules and ticket sales campaigns as well as all aspects of game presentation (scripts, promotions, entertainment, etc.);

●Establish effective on-campus marketing efforts aimed at increasing student attendance;

●Coordinate VCU Athletics' presence at community events in and around the city of Richmond;

●Assist with coordination of various athletics department communications; and

●Assistance with social media.

Game Day Experience

●Overseeing the Junior Rowdy Rams Kids Club;

●Coordinating and managing mascot appearances;

●Assist with various game day presentation duties for Men's Basketball; and

●Assistance with band/spirit squad coordination.

 

 

Qualifications

Preferred Qualifications

●Experience working in a marketing office of a professional or intercollegiate sports program/ franchise;

●Advanced degree;

●Demonstrated experience in a marketing agency or in-house shop, with traffic coordination preferred; and

●Experience managing social media.

Minimum Qualifications

●Undergraduate degree, preferably in marketing, mass communications or related field or an equivalent combination of education and related experience;

●Project management and organizational skills;

●Working knowledge of the creative process, graphic and web design, and production capabilities;

●Strong ability to provide effective direction in managing the flow of work;

●Ability to handle multiple projects and prioritize deadlines in a fast-paced environment;

●Ability to work independently and as part of a team;

●Knowledge of marketing principles;

●A professional demeanor;

●Resourceful and solution oriented;

●Creative ability;

●Ability to use MS Office Suite, Adobe Creative Suite, Basecamp or similar project management software;

●Strong verbal and written communications skills; and

●Demonstrated experience working in and fostering a diverse faculty, staff, and student environment or commitment to do so as a staff member at VCU.

FLSA

University Employee

Job FTE

1

Exemption Status

Non-Exempt

Restricted Position

No

E-Class

UF - University Employee FT

Job Category

University Employee

ORP Eligible

No

Salary Range

up to $45,000

Compensation Type

Salaried

Target Hire Date

10/25/2024

Contact Information for Candidates

Grace Blevins

gablevins@vcu.edu

Documents Needed to Apply

resume, references

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