Assistant Director of Digital Media

SUMMARY OF POSITION: Reporting to the Deputy Director of Athletics, the Assistant Director for Digital Media (ADD) position will, through a courteous, helpful, unbiased and professional manner, coordinate and oversee all media and communication aspects of the video department of Converse Athletics. The ADD will be responsible for the successful execution of planning, developing and administering all digital media aspects of the athletic department, like creation of a creative digital media strategy including web streamed broadcasts, the staffing and production of in-house videoboard displays, digital social media strategy, and creative development of mobile and video content for all avenues of communications. This position will be responsible for creating, managing, and maintaining dynamic content that strategically enhances the Converse Athletics brand in external communications.

ESSENTIAL DUTIES/ NON-ESSENTIAL DUTIES AND RESPONSIBILITIES:

Leaderships - 50%

• Provide oversight and lead execution of all digital content across govalkyires.com and social media platforms by guiding his/her team to ideate, create, design, and execute content and strategy.
• Develop and deploy digital, social, mobile and video content for communications and branding initiatives surrounding Converse Athletic teams and events. This content will include but not be limited to hype videos, highlight videos, interviews, and specialty segments.
• Track and apply social media analytics to ensure quality and plan strategies.
• Works closely with Athletics Communications, University Marketing Department and Game Operations staff to ensure coordinated and strategic communication effort that increases the athletic department's brand and fan engagement while upholding branding guidelines, logo usage and identity standards.
• Foster an innovative and creative environment that is responsive to the Athletics Department and University needs while ensuring that brand identity standards and brand personality are reflected in all Department communications
• Serves as the department's key expert on Formetco technology and trends that support content on videoboard.

Content and project management Services – 40%

SUMMARY OF POSITION: Reporting to the Deputy Director of Athletics, the Assistant Director for Digital Media (ADD) position will, through a courteous, helpful, unbiased and professional manner, coordinate and oversee all media and communication aspects of the video department of Converse Athletics. The ADD will be responsible for the successful execution of planning, developing and administering all digital media aspects of the athletic department, like creation of a creative digital media strategy including web streamed broadcasts, the staffing and production of in-house videoboard displays, digital social media strategy, and creative development of mobile and video content for all avenues of communications. This position will be responsible for creating, managing, and maintaining dynamic content that strategically enhances the Converse Athletics brand in external communications.

ESSENTIAL DUTIES/ NON-ESSENTIAL DUTIES AND RESPONSIBILITIES:

Leaderships - 50%

• Provide oversight and lead execution of all digital content across govalkyires.com and social media platforms by guiding his/her team to ideate, create, design, and execute content and strategy.
• Develop and deploy digital, social, mobile and video content for communications and branding initiatives surrounding Converse Athletic teams and events. This content will include but not be limited to hype videos, highlight videos, interviews, and specialty segments.
• Track and apply social media analytics to ensure quality and plan strategies.
• Works closely with Athletics Communications, University Marketing Department and Game Operations staff to ensure coordinated and strategic communication effort that increases the athletic department's brand and fan engagement while upholding branding guidelines, logo usage and identity standards.
• Foster an innovative and creative environment that is responsive to the Athletics Department and University needs while ensuring that brand identity standards and brand personality are reflected in all Department communications
• Serves as the department's key expert on Formetco technology and trends that support content on videoboard.

Content and project management Services – 40%

• Develop creative content that enhances revenue streams through fan engagement, brand awareness, advertising, and public relations strategies in collaboration with the communication department.
• Develop partnerships across campus with the communications and marketing department, student groups, and faculty to increase campus engagement as well as student internship and staffing opportunities.
• Provide daily project management for the creative team consisting of photography, videography, graphic design and digital content on videoboard and social media.
• Oversee and design digital graphic design, while working with our Athletic Communication team to define brand look-and-feel on a seasonal basis.
• Serve on the athletic department's senior staff reporting directly to and working closely with the Deputy Director of Athletics.

Supervisory Responsibilities - 10%

• Oversee a staff of graduate assistants and student interns (when applicable) to develop the overall media strategy and create a foundation of success across all sports.
• Supervise the Social Media interns (when applicable) - including training, mentoring, evaluating performance and handling performance.
• Supervise and run game day video production, web stream, and in-house videoboards.

JOB QUALIFICATIONS:

Minimum qualifications:

• Bachelor's degree
• Work experience in a related field
• Experience Adobe Premier Pro, Adobe After Effects, Adobe Photoshop, Adobe Light Room and Formetco videoboard
• Experience in working with photos and video cameras, microphones and lighting techniques.

Preferred Qualifications:

• Work or volunteer experience within an intercollegiate athletic department
• Demonstrable success achieving goals within an inclusive team setting
• Strong interpersonal skills
• Proven experience in organizational communications

Knowledge/Skills/bilities:

Video Content/Video Board

• Must have knowledge of Adobe Premier Pro and Adobe After Effects
• Must have knowledge of Blueframe Technology and Production Truck software
• Must have a working knowledge of Formetco Video Boards
• Have the ability to creative and create unique and original content for Social Media and In-arena Video Board content.
• Must have a working knowledge of live production setup and breakdown
• Should have some knowledge on how to create motion graphics

Photography/Videography

• Must have a working knowledge of how to work both photo and video cameras
• Must have a working knowledge of how to run and organize photography and video shoots
• Must have a working knowledge of industry lighting and microphone equipment

Graphic Design

• Have the ability to create unique and original content for Social Media and the In-Arena Video Board.
• Must have knowledge of Adobe Photoshop, Adobe Lightroom and Adobe Illustrator.

Collaboration

• Well-grounded philosophy of honesty, integrity and respect
• Demonstrated ability to establish and maintain effective working relationships with various constituents including both internal to the organization and with the public
• Ability to work with and engage a diverse group of people
• Ability to work independently yet value and support a team-based environment
• Demonstrated professionalism and positive attitude

GUIDELINES AND SUPERVISION: Reporting to the Deputy Director of Athletics, the Assistant Director for Digital Media position will coordinate and oversee all aspects of the video and all digital media content of the athletic department. Each of these functions entails decision-making that requires discretion and a significant degree of independent judgment. Requires significant influence and communication with leadership. Problems faced are frequently complex and multidimensional, requiring broad-based consideration of variables that impact multiple areas of the organization.

Work Schedule: Sunday through Saturday - hours vary; includes "after-hours" work throughout the year

Licenses: Valid Driver's License

DISCLAIMER: The preceding job description has been designed to indicate the general nature and essential duties and responsibilities of work performed by employees within this classification. It may not contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees to do this job.

We believe that a diverse faculty and staff are essential to achieving academic excellence; thus, we strongly encourage applications from candidates from all racial, ethnic, and cultural backgrounds.

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