Assistant Director Of Marketing & Fan Experience-240000016B
Description
University of Tennessee Position Description:
Assistant Director of Marketing and Fan Experience
Assistant Director Of Marketing & Fan Experience-240000016B
Description
University of Tennessee Position Description:
Assistant Director of Marketing and Fan Experience
Apply NowGeneral Description** :**
The Assistant Director of Marketing and Fan Experience will oversee aspects of the Athletic Marketing and Fan Experience Department as well as develop and execute creative, innovative marketing plans that maximize revenue, brand profile, attendance, and fan experience to create a home field/court advantage. This position will have an active and direct role in the development and implementation of the strategic direction and creative standards for the unit by participating in strategic planning, assessing department functions for effectiveness and acting as a liaison with internal and external clients.
Primary objectives of the Tennessee Marketing and Fan Experience Office are:
Generate revenue to assist in the growth and operations of the Tennessee Athletic Department
Increase attendance and deliver an incredible experience for our fans at Tennessee events
Protect and promote the Tennessee Athletic brand
Duties and Responsibilities:
Volleyball
Softball
Football
Branding/Advertising/Engagement
Perform and evaluate best practices related to spending/cost savings of the marketing budget.
Additional responsibilities as assigned; to include other marketing, sales and fan experience responsibilities.
Qualifications
Required Qualifications:
Education:
Bachelor’s Degree in sports management, athletic administration, business administration, or related field is required. Master’s Degree in sports management, athletic administration, business administration, or related field is preferred.
Experience:
1-2 years of experience (can include Graduate Assistantship/Internship) in athletic marketing required; Division I intercollegiate marketing or sales with a professional sport organization preferred. Demonstrated marketing, fan engagement and event experience required. Demonstrated experience working with a multimedia rights holder.
Skills:
Behaviors:
Demonstrated behavioral expectations include:
Other Professional
US-Tennessee-knoxville
Athletic Dept Marketing
Full-time
Campus/InstituteKnoxville
Jun 6, 2024, 8:47:46 PM
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Associate Director of Marketing & Fan Experience |
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Executive Associate Athletics Director of Brand Advancement/Chief Communications Officer |
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Director of Broadcasting |
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Associate Athletics Director of Strategic Communications - Football |
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Associate Athletics Director of Strategic Communications |
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Associate Director - Basketball (W) - Primary |
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Associate Director - Baseball / Football |
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Assistant Director - Soccer / Basketball (W) - Secondary / Credentials (FB) |
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Assistant Director - Track & Field/CC / Football |
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Associate Athletics Director for Fan Experience & Sales |
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Director of Marketing & Fan Experience |
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Assistant Athletics Director for Digital & Creative Strategy |
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Associate Director of Digital Marketing & Web |
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Associate Director of Marketing & Fan Experience |
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Associate Director for Facility Branding & Design |
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Associate Director for Digital Branding & Design |
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Assistant Director of Marketing & Fan Experience |
Person | Role |
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Senior Director of VFL Films |
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Executive Associate Athletics Director of Brand Advancement/Chief Communications Officer |
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Assistant Athletics Director for Football Communications |
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Associate Athletics Director for Communications |
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Assistant Athletics Director of VFL Films & Broadcasting |
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Associate Director - Basketball (W) - Primary |
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Associate Director - Baseball / Football |
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Assistant Director - Soccer / Basketball (W) - Secondary / Credentials (FB) |
Person | Role |
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Associate Athletics Director for Fan Experience & Sales |
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Director of Broadcasting |
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Director of Fan Experience |
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Assistant Athletics Director for Digital & Creative Strategy |
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Associate Director of Fan Experience |
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Associate Director for Facility Branding & Design |
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Associate Director for Digital Branding & Design |
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Assistant Director of Fan Experience |
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