Associate AD for Marketing, Fan Engagement and Events

Welcome to Samford University's application process powered by NeoEd!

You can submit an online application by clicking on the job title you are interested in and clicking on the "Apply" link! After viewing the Posting, click the 'Apply' tab. If this is the first time you are applying using our new online job application, you will need to create an account and select a Username and Password. After your account has been established, you can upload a saved document on your computer containing your information, or manually enter your personal information. This application will be saved and used to apply for future job openings.

Online applications are stored on a secure site. Only authorized employees and hiring authorities have access to job qualification information. Demographic information is maintained only for statistical reporting and is not associated with individual applications.

It is important that you review any prepopulated information as applications must show all the relevant education and experience you possess. Incomplete applications may not be accepted.

Description

The Associate Athletic Director for Marketing, Fan Engagement & Events is responsible for developing and executing comprehensive marketing strategies to enhance the visibility and reputation of the athletics program, increase fan engagement, and drive ticket sales and revenue. This role oversees marketing, promotions, creative services, game-day presentation, and fan experience initiatives across all sports programs.

Job Duties

Strategic Marketing & Branding

• Develop and implement marketing and advertising plans for all athletic programs.

Welcome to Samford University's application process powered by NeoEd!

You can submit an online application by clicking on the job title you are interested in and clicking on the "Apply" link! After viewing the Posting, click the 'Apply' tab. If this is the first time you are applying using our new online job application, you will need to create an account and select a Username and Password. After your account has been established, you can upload a saved document on your computer containing your information, or manually enter your personal information. This application will be saved and used to apply for future job openings.

Online applications are stored on a secure site. Only authorized employees and hiring authorities have access to job qualification information. Demographic information is maintained only for statistical reporting and is not associated with individual applications.

It is important that you review any prepopulated information as applications must show all the relevant education and experience you possess. Incomplete applications may not be accepted.

Description

The Associate Athletic Director for Marketing, Fan Engagement & Events is responsible for developing and executing comprehensive marketing strategies to enhance the visibility and reputation of the athletics program, increase fan engagement, and drive ticket sales and revenue. This role oversees marketing, promotions, creative services, game-day presentation, and fan experience initiatives across all sports programs.

Job Duties

Strategic Marketing & Branding

• Develop and implement marketing and advertising plans for all athletic programs.
• Ensure brand consistency across digital, print, and in-venue platforms.
• Manage social media campaigns and digital engagement strategies.

Fan Engagement & Game-Day Experience - Create and execute innovative promotions, theme nights, and interactive fan experiences. - Oversee game scripts, sponsor activations, video board content, and halftime entertainment. - Coordinate special events such as Fan Fest, Homecoming, and season ticket holder events.

Event Management - Collaborate with event operations staff to ensure seamless execution of game-day activities. - Manage relationships with vendors, sponsors, and campus partners for event activations.

Leadership & Supervision - Direct oversight of marketing staff, interns, and student workers. - Provide mentorship and professional development opportunities.

Budget & Compliance - Develop and manage the marketing and fan engagement budget. - Ensure adherence to NCAA, conference, and institutional policies.

Other Duties

• Oversee Samford Cheer and mascot programs and coordinate game day operations of the football marching band and basketball pep band.
• Other duties as assigned.

Qualifications

• Bachelor’s degree in Marketing, Communications, Sports Management, or related field.
• Minimum four (4) years of experience in sports marketing, fan engagement, or event management.
• Knowledge of NCAA compliance rules.
• Strong leadership and interpersonal skills.
• Excellent written and verbal communication abilities.
• Strong written and oral communication skills.
• Experience with various digital marketing tools and analytics.
• Creative thinking and ability to develop innovative fan engagement strategies.
• Ability to work in a fast-paced environment, including evenings and weekends.
• The position requires working evenings, weekends, occasional holidays, and some travel in addition to daily office hours.
• Ability to lift a minimum of 15 lbs.

Preferred Qualifications

• Master's degree.
• Previous experience working in a collegiate athletics setting.

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