Associate Athletics Director, Marketing & Fan Experience

Chicago, IL, United States

Job Description

The Highlights:

In accordance with the mission of the Department of Athletics, this position serves as Associate Athletic Director, Marketing & Fan Experience within the guidelines of the NCAA, the BIG EAST Conference, and DePaul University. This position is responsible for developing and executing comprehensive marketing strategies to enhance the visibility and reputation of DePaul Athletics, increase fan engagement, and drive ticket sales. The Associate AD, Marketing & Fan Experience will lead efforts to create memorable gameday experiences, manage digital and traditional marketing campaigns, and oversee fan engagement initiatives.

What You'll Do:

• Develop and execute innovative and effective promotions and game day fan experiences (e.g. interactive promos/giveaways, game scripts, introductions/timeouts/halftime entertainment, sponsor activations, video board/ribbon board elements, etc.) for Men’s Basketball. Support attendance and ticket sales campaigns to meet defined revenue goals.
• Coordinate advertising campaigns across various platforms. Analyze and report on metrics to measure the effectiveness of campaigns and adjust strategies as needed.
• Direct oversight of Assistant AD of Marketing & Fan Experience, Marketing Assistant, and Student Workers, providing mentorship and professional development opportunities.
• Plan, promote, and execute DePaul Basketball preseason events, including the Season Ticket Holder Event, Blue Madness, and Open Practice.
• Develop and manage the Marketing & Fan Experience budget. Ensure effective allocation of resources to maximize impact and return on investment.

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Associate Athletics Director, Marketing & Fan Experience

Chicago, IL, United States

Job Description

The Highlights:

Apply Now

In accordance with the mission of the Department of Athletics, this position serves as Associate Athletic Director, Marketing & Fan Experience within the guidelines of the NCAA, the BIG EAST Conference, and DePaul University. This position is responsible for developing and executing comprehensive marketing strategies to enhance the visibility and reputation of DePaul Athletics, increase fan engagement, and drive ticket sales. The Associate AD, Marketing & Fan Experience will lead efforts to create memorable gameday experiences, manage digital and traditional marketing campaigns, and oversee fan engagement initiatives.

What You'll Do:

• Develop and execute innovative and effective promotions and game day fan experiences (e.g. interactive promos/giveaways, game scripts, introductions/timeouts/halftime entertainment, sponsor activations, video board/ribbon board elements, etc.) for Men’s Basketball. Support attendance and ticket sales campaigns to meet defined revenue goals.
• Coordinate advertising campaigns across various platforms. Analyze and report on metrics to measure the effectiveness of campaigns and adjust strategies as needed.
• Direct oversight of Assistant AD of Marketing & Fan Experience, Marketing Assistant, and Student Workers, providing mentorship and professional development opportunities.
• Plan, promote, and execute DePaul Basketball preseason events, including the Season Ticket Holder Event, Blue Madness, and Open Practice.
• Develop and manage the Marketing & Fan Experience budget. Ensure effective allocation of resources to maximize impact and return on investment.
• Knowledge of and adherence to all NCAA rules, policies, and procedures. Attend and participate in monthly NCAA rules compliance education meetings.
• Direct oversight of Assistant AD of Marketing & Fan Experience (1), Marketing Assistant (1), and Student Workers (20-30).
• Manage the Marketing & Fan Experience budget.

What You'll Need:

• Bachelor's Degree required; Maser's degree preferred.
• Minimum 4-6 years experience in sports marketing, fan engagement, or related fields, with a track record of success.
• Strong leadership and interpersonal skills, with the ability to inspire and motivate a team.
• Excellent written and verbal communication skills.
• Creative thinker with the ability to develop innovative marketing strategies.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Commitment to diversity, equity, and inclusion in all aspects of the role.
• Valid driver's license is preferred.
• In-depth understanding of sports marketing principles and strategies.
• Familiarity with collegiate athletics and NCAA regulations.
• Understanding of brand management and its importance in sports marketing.
• Strong organizational and project management skills.
• Advanced skills in data analysis and reporting.
• Excellent presentation and public speaking skills.
• Capacity to think creatively and innovate marketing approaches.
• Ability to build and maintain relationships with a diverse range of stakeholders.
• Capacity to lead and mentor a team effectively.
• Ability to manage budgets and allocate resources efficiently.
• Position requires working evening and weekend hours during the school year, including several events in a variety of climite conditions.
• Occasional travel as necessary.
  

Perks:

• Working for a stable and well-known University that values diversity and inclusion.
• Top choice medical, dental, and vision benefits.
• Retirement plan matching contribution of 10%.
• Tuition waivers for employees and dependents.
• Generous paid time off, sick time, holidays, floating holidays, and more!
• Full-Time Benefits

For consideration, please include a resume and cover letter.

Diversity and Inclusion Statement:
Guided by an ethic of Vincentian personalism and professionalism, DePaul compassionately upholds the dignity of all members of its diverse, multi-faith, and inclusive community. We seek to hire collaborative, open-minded, and dedicated professionals who are committed to advancing our university mission to making education accessible to all, with special attention to including underserved and underrepresented communities. Successful candidates thrive in an environment where ideas and perspectives representing a wide variety of cultures, backgrounds and experiences are welcome and supported.

Required Background Check:

Employment at DePaul University is contingent on passing a background check. Only final candidates who are extended an offer of employment will undergo a background check.

Mandated Reporting of Child Abuse & Neglect:

Upon accepting an offer of employment with the university, you will also be required to sign an Acknowledgement of Mandated Reporter Status at the time of hire. A mandated reporter is required to make a report to the Illinois DCFS Hotline whenever there is reasonable cause to believe that a child known to them in their professional or official capacity may be abused or neglected. For more information, please visit the following pages:

Illinois Department of Children & Family Services (DCFS)
Illinois Abused and Neglected Child Reporting Act

DePaul University is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, religion, sex, sexual orientation, gender identity, national origin, age, marital status, physical or mental disability, protected veteran status, genetic information or any other legally protected status, in accordance with applicable federal, state and local EEO laws.

Apply Now

Job Info

• Job Identification 1507
  
• Job Category Marketing, Comm & Ext Affairs
  
• Posting Date 07/30/2024, 08:10 PM
  
• Job Schedule Full time
  

• Locations Lincoln Park Campus

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