Associate Athletics Director of Marketing and Branding

Posting Details

Position Information

Job Title

Associate Athletics Director of Marketing and Branding

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Posting Details

Position Information

Job Title

Associate Athletics Director of Marketing and Branding

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Department

Intercollegiate Athletics-External Operations - 16060

Pay Grade

1

Job Category

Administrative

Job Summary

The East Tennessee State University (

ETSU

) Athletics Department is seeking a dynamic and experienced

Associate Athletics Director of Marketing and Branding

to lead and oversee all aspects of marketing, branding, and promotions. Reporting directly to the Athletics Director, this pivotal role is designed for a creative thinker who is passionate about elevating the

ETSU

Athletics brand and enhancing the overall fan experience.

In this role, you will spearhead the development and execution of comprehensive annual marketing plans tailored for various sports, with a particular emphasis on men’s basketball, women’s basketball, and football. Your strategic vision will drive initiatives aimed at increasing attendance and revenue while creating an electric gameday atmosphere for our home contests.

You will collaborate closely with the

ETSU

Athletics External Operations team to integrate key elements such as revenue generation, ticketing, and multimedia communications into cohesive marketing and branding strategies. Additionally, you will oversee all marketing activities for Southern Conference and

NCAA

Championship events hosted by

ETSU

, ensuring that these events reflect the high standards of excellence associated with our institution.

Key responsibilities include:

Designing and implementing innovative marketing, branding, and messaging strategies that resonate with fans and the community.

Enhancing the overall experience for attendees at

ETSU

Athletic events and select institutional community events.

Providing daily oversight of all marketing and branding efforts within the department.

If you are ready to make a significant impact and lead a passionate team dedicated to promoting

ETSU

Athletics, we invite you to apply for this exciting opportunity. Join us in shaping the future of our athletic programs and creating memorable experiences for our fans!

The value of employment at

ETSU

goes far beyond salary. Regular benefited

ETSU

employees enjoy a full range of benefits, services and programs including paid time off & leave, paid holidays, health and life insurance, retirement, access to university facilities and services and much more!

Check out the

ETSU

Human Resources Benefits page for additional information. https://www.etsu.edu/human-resources/benefits/ .

ETSU

is committed to ensuring that our students, faculty, and staff are valued and work in an environment of openness and acceptance.

ETSU

is an Equal Opportunity/Affirmative Action employer.

Disclaimer: The Job Summary intended to describe the general nature and level of work being performed by individuals in this classification. It is not intended to be a complete list of all responsibilities, duties and skills required. Management reserves the right to revise the job or require different tasks to be performed as assigned to reflect changes in the position. Employee must be able to perform the essential functions of the position satisfactorily with or without reasonable accommodations.

Knowledge, Skills and Abilities

Strong familiarity with technology as to enhance the value of Athletics and the institution.

Ability to develop and execute a marketing analytics plan that will provide data to assist with departmental strategy.

Experience with the use of artificial intelligence and advanced technology in athletics.

Experience and knowledge of sports marketing and fan experience strategies.

Experience with sports management and oversight of athletics game day marketing and fan experience operations.

Familiarly with Adobe photoshop software is preferred.

Proficient in Microsoft Office, Excel, Word, PowerPoint and other computer skills required.

Experience generating and implementing sales marketing campaigns.

Self-starter with an outstanding work ethic.

Must have high level of interpersonal skills to handle sensitive and confidential situations and information.

Excellent communication, presentation, and listening skills.

Ability to work independently and coordinate and prioritize multiple tasks.

Employee shall adhere to all applicable rules and regulations of East Tennessee State University, the Southern Conference, and the

NCAA

.

Employee must be able to perform the essential functions of the position satisfactorily with or without reasonable accommodations.

Required Qualifications

Education

Bachelor’s Degree

Experience

Five years of experience in a collegiate or professional athletics setting or a related field with a proven successful experience in achieving marketing, branding, and messaging goals.

Preferred Qualifications

Masters

Varied work experience in marketing, branding and messaging positions that will provide creative ideas and contribute to the development, implementation, and maintenance of strategic communications.

Salary

Posting Detail Information

| Posting Number | AS01478P | | Is this position subject to a criminal background check? | Yes | | Is any part of the funding for this posting coming from a grant or outside funding source? | No | | FLSA Status | Exempt | | Open Date | 11/22/2024 | | Close Date | | | Open Until Filled | Yes | | Special Instructions to Applicants | |

Supplemental Questions

Required fields are indicated with an asterisk (*).

Documents Needed To Apply

Required Documents 1. Resume 2. Cover Letter

Optional Documents 1. Portfolio

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