Associate Director, Marketing & Fan Engagement- Open to CSULB Employees Only

Posted Date: Dec 13, 2024

QUALIFICATION

  • Salary Expectation
    $4,146-$7,500/month
  • Years of Experience
    3+ Years
  • Work Type
    Full-time

ABOUT PROGRAM

About the Job
Job Description

Job Summary

This position will work under the general supervision of the Assistant Athletics Director, Marketing & Creative Services. The incumbent will support the daily marketing operations of the Athletics Department. They will assist in coordinating and implementing the year-round marketing and promotions plan. Additionally, the incumbent will focus on enhancing the fan experience through effective and creative strategies, engage with customers, and promote Long Beach State Athletics.

Key Responsibilities

  • Coordinate efforts to enhance attendance, ticket revenue, marketing & promotions, fan experience, and sales to engage students, staff, alumni, supporters, and prospective fans.
  • Development and implementation of in-game planning and promotional efforts for assigned sports and special events that enhance the image and awareness of LBSU Athletics with a key focus on maximizing the fan experience.
  • Develop and improve campus relationships to drive interest and attendance amongst the student body.

Knowledge Skills and Abilities

Develop and deliver multi-mode communications that clearly convey an understanding of the unique needs of different audiences. Demonstrate the ability to collaborate positively and effectively drive toward organizational goals. Seek and develop relationships that help grow and maintain a working and learning environment where every student, employee and community member is treated with dignity and respect. Analyze complex, high-quality, and sometimes contradictory information to effectively resolve issues. Demonstrate strong analytical, decision-making, prioritization, and problem-solving skills, using a "why not?" mindset. Ability to develop ongoing relationships with season ticket holders, local community, and donors.

Ability to guide others in policy and procedures in support of the athletics department and the university. Maneuvering comfortably through complex policy, process, and people-related organizational dynamics. Consistently achieve results, even under tough circumstances and thrive in fast-paced, high-pressure environments. Strong customer service skills over the telephone, in person, and through written communication.

Department History

California State University, Long Beach Communications 2024–2025

Person Role

Roger Kirk

Associate Athletics Director, Communications and Broadcast

Lindy Zamora

Associate Athletic Communications Director

Matt Turk

Associate Athletic Communications Director

California State University, Long Beach Marketing 2024–2025

Person Role

Richard Loza

Assistant Athletic Director, Marketing & Creative Strategy

California State University, Long Beach External Relations 2023–2024

Person Role

Sean Ferrera

Senior Associate Athletics Director/External Relations

California State University, Long Beach Communications 2023–2024

Person Role

Matt Turk

Associate Athletic Communications Director

Lindy Zamora

Associate Athletic Communications Director

Roger Kirk

Associate Athletics Director, Communications and Broadcast

California State University, Long Beach Marketing 2023–2024

Person Role

Richard Loza

Assistant Athletic Director, Marketing & Creative Strategy

Juliana Hernandez

Associate Director, Marketing & Creative Services

California State University, Long Beach External Relations 2022–2023

Person Role

Sean Ferrera

Senior Associate Athletics Director/External Relations

California State University, Long Beach Communications 2022–2023

Person Role

Roger Kirk

Associate Athletics Director, Communications and Broadcast Men's Basketball, Softball, Women's Golf Interim M/W Water Polo

Lindy Zamora

Associate Athletic Communications Director

Collin Robinson

Associate Athletic Communications Director

California State University, Long Beach Marketing 2022–2023

Person Role

Richard Loza

Assistant Athletic Director, Marketing & Creative Strategy

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