ASSOCIATE DIRECTOR OF DIGITAL STRATEGY

 

ASSOCIATE DIRECTOR OF DIGITAL STRATEGY

Req #:

Req #:

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ASSOCIATE DIRECTOR OF DIGITAL STRATEGY

Req #:

Req #:

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241253

Department:

INTERCOLLEGIATE ATHELTICS

Job Location:

Seattle Campus

Posting Date:

11/26/2024 

Closing Info:

Open Until Filled  12/11/2024

Salary:

$6,000 - $6,500 per month 

Other Compensation:

Taxable benefits include tickets to UW Intercollegiate home competitions. Non-local candidates may be eligible for a moving allowance  

Shift:

First Shift 

Benefits:

As a UW employee, you will enjoy generous benefits and work/life programs. For a complete description of our benefits for this position, please visit our website, click here.

 

As a UW employee, you have a unique opportunity to change lives on our campuses, in our state and around the world. UW employees offer their boundless energy, creative problem-solving skills, and dedication to build stronger minds and a healthier world. 

UW faculty and staff also enjoy outstanding benefits, professional growth opportunities and unique resources in an environment noted for diversity, intellectual excitement, artistic pursuits, and natural beauty. 

The Intercollegiate Athletics has an outstanding opportunity for an Associate Director of Digital Strategy to join their team.

Washington Athletics aims to inspire champions in competition and in the classroom. We exist to enrich the lives of students to positively impact our community and world for generations to come. Operating with the four core values of growth mindset, committed service, humility and grit, the Huskies choose to lead by example. All Husky Athletics staff make an IMPACT by committing to creating a purpose driven culture that impacts students and our greater community. We engage in GROWTH through dynamic conversations, embracing creativity, and recognizing that every challenge represents an opportunity to learn. We are a COMMUNITY who strive to create experiences for our stakeholders every single day. At our core is the belief that INCLUSION means creating spaces and places that reflect equity, advocacy and belonging for all. 

With over 650 student-athletes participating in UW's 22 sports programs, the department of Intercollegiate Athletics is committed to providing student-athletes with the ability to compete for national and conference championships while working toward a degree from one of the world's leading public research universities.  

For more detailed information, please visit our Washington Athletics Candidate Dashboard.

The Associate Director of Digital Strategy will assist in the ideation and execution of creative content for web, social media, mobile app and other digital and online projects towards the goal of generating incremental revenue and enhancing fan engagement and brand affinity. Oversee ICA’s digital and multi-media libraries. 

DUTIES AND RESPONSIBILITIES

Social Media (70%)

Develop, plan and implement creative brand awareness and publicity efforts for the department and its 22 sport programs.

Serve as the department’s primary contact for all social and emerging media channels and develop, execute and manage all online marketing strategies. Ideate, create and publish content for @UWAthletics social channels on Instagram, TikTok, X (Twitter), Facebook and YouTube.

Assist in or publish creative content on Washington Athletics auxiliary social channels.

In partnership with UW ICA’s multi-media rights holder, experiment with new and alternative ways to leverage social and emerging media for the purpose of generating revenue for the department of athletics, including, but not limited to, sponsored content.

Monitor trends in emerging media and appropriately apply that knowledge to grow the department’s increased value.

Strategize with and educate athletics staff members, sport contacts and student-athletes on incorporating relevant social media techniques into their culture and into all of their marketing and brand-building efforts.

Measure the impact of social media using relevant analytics.

Maintain a high level of professionalism and composure in creating social media content and interacting with followers of the department’s social media properties.

Assist in the production of graphical elements.

Web and Other Digital Media (30%)

Participate in web strategy development.

Execute online revenue-generating projects through digital campaigns.

Spearhead the creation of custom microsites and web experiences that promote UW Athletics events or strategic initiatives.

Work to coordinate editorial production efforts throughout the department and individual sport programs to achieve consistency and resource efficiency.

Develop, manage and maintain the department's digital photography needs and archives.

Assist in strategizing growth opportunities for the Huskies Gameday App, including push notifications.

Supervise a team of student interns who will assist with execution of the social media strategy.

Compliance with the rules and regulations of the University, the NCAA, the Big Ten Conference, the State of Washington and any other governing body is of paramount importance to the University. The overall responsibility of this position is for the successful operation of the program in full compliance with all such rules and regulations. As a condition of employment, the Employee shall be required to participate in rules education programs offered by the Department of Intercollegiate Athletics.

MINIMUM REQUIREMENTS

Bachelor’s degree in communication or related field and two years of experience in social media, sports marketing, promotion and/or web development.

Equivalent education/experience will substitute for all minimum qualifications except when there are legal requirements, such as a license/certification/registration.

ADDITIONAL REQUIREMENTS

Well-versed in social media tools and techniques and a pulse on emerging platforms.

DESIRED QUALIFICATIONS

Deep and developed knowledge of college athletics, the University of Washington and NCAA regulations.

A knowledge of and passion for web development and social media.

CONDITITONS OF EMPLOYMENT

Considerable weekend hours and some travel required. Deadlines and events also require this position to work irregular work weeks.

Application Process: The application process may include completion of a variety of online assessments to obtain additional information that will be used in the evaluation process. These assessments may include Work Authorization, Cover Letter and/or others. Any assessments that you need to complete will appear on your screen as soon as you select “Apply to this position”. Once you begin an assessment, it must be completed at that time; if you do not complete the assessment, you will be prompted to do so the next time you access your “My Jobs” page. If you select to take it later, it will appear on your "My Jobs" page to take when you are access ready. Please note that your application will not be reviewed, and you will not be considered for this position until all required assessments have been completed.

Committed to attracting and retaining a diverse staff, the University of Washington will honor your experiences, perspectives and unique identity. Together, our community strives to create and maintain working and learning environments that are inclusive, equitable and welcoming.

The University of Washington is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, protected veteran or disabled status, or genetic information.

To request disability accommodation in the application process, contact the Disability Services Office at 206-543-6450 or dso@uw.edu .

Applicants considered for this position will be required to disclose if they are the subject of any substantiated findings or current investigations related to sexual misconduct at their current employment and past employment. Disclosure is required under Washington state law .

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