Associate Director of Social Media Strategy

Position Information

General Information

Vacancy Open to

All Candidates

Employment Type

Permanent - Full-time

If time-limited, note appointment end date

Hours per week

40

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Position Information

General Information

Vacancy Open to

All Candidates

Employment Type

Permanent - Full-time

If time-limited, note appointment end date

Hours per week

40

Months per year

12

Position Number

012499

NC Salary Grade Equivalency

NC10

Classification Title

Public Communications Spec

Working Title

Associate Director of Social Media Strategy

Salary Range

$37,978 - $52,220

Anticipate Hiring Range

$37,978 - $47,473

FLSA Status

Non Exempt

Division

Athletics

Department

Athletics (Adm)

Work Unit

Athletics Admin/Support

Work Schedule

8:00 am – 5:00 pm; Monday – Friday with occasional evening and weekend hours required, as necessary.

Primary Purpose of Position

The Associate Director for Social Media Strategy reports to the Assistant Athletic Director for Marketing and Fan Engagement and is responsible for developing, overseeing, and maintaining all social media channels for Charlotte’s 19 Division I athletics teams and the Charlotte 49ers’ main social media channels.

Minimum Education/Experience

Required Minimum Qualifications:

Bachelor’s degree in a discipline related to the area of assignment; or equivalent combination of education and experience. All degrees must be received from appropriately accredited institutions.

Note: Some state job postings state you can qualify by an ‘equivalent combination of education and experience.’ If that language appears above, then you may qualify through EITHER years of education OR years of directly related experience, OR a combination of both.

Essential Job Duties

This position will provide an integrated strategy to advance Charlotte’s Athletics brand through social media. Assists in the creation, implementation, and monitoring of strategic marketing campaigns via social media to generate greater awareness of the Athletics brand. Work closely with the Assistant Director of Marketing, Director of Creative Video, and Creative Services Director to produce content aimed at enhancing recruiting, fan engagement, and elevating the Niner brand.

Other Work Responsibilities

• Performs other related duties as assigned or as directed by the Associate Athletic Director of Strategic Communications.
• Adheres to NCAA compliance regulations, Conference Affiliation, and University.

Departmental Preferred Experience, Skills, Training/Education

• Knowledge and experience with social media platforms and content creation.
• Experience working in professional or university-level social media campaigns or sports programs
• Computer experience, especially with desktop publishing (Adobe Creative Suite)
• Must be able to work evenings and weekends
• The duties and responsibilities of this position must be performed in a competent manner following the highest standards for leadership, professionalism, integrity, accountability, responsibility, cooperation, and customer service.

Necessary Licenses or Certifications

Work Location

Student Activity Center

Posting date

04/10/2026

Closing date

04/26/2026

Proposed Hire Date

05/11/2026

Contact Information

Special Notes to Applicants

• If there is a document you feel is relevant to this position that you would like reviewed with your resume and application, you may upload it to the “Other Documents” section of the Applicant Documents.
• The finalist will be subject to a Criminal Background Check and/or a Motor Vehicle Report
• The Search Committee will not contact references without first verifying permission with the finalist.
• Please ensure your resume reflects the knowledge, skills, abilities, and experiences to support your answers to the supplemental questions.
• UNC Charlotte Benefits Information: https://hr.charlotte.edu/benefits/ben...

Posting Specific Questions

Required fields are indicated with an asterisk (*).

1. * How did you hear about this employment opportunity?

   • UNC Charlotte Website
   • HERC Job Board
   • Inside Higher Education
   • Mitratech Circa (formerly known as Local JobNetwork)
   • Another Website
   • Agency Referral
   • Advertisement/Publication
   • Personal Referral
   • Other

2. (Open Ended Question)

3. * Do you have a Bachelor’s degree in a discipline related to the area of assignment, or an equivalent combination of education and experience? All degrees must be received from appropriately accredited institutions.

   • Yes, a bachelor’s degree in a discipline related to the area of assignment.
   • Yes, an associate's degree in a discipline related to the area of assignment and 2 years of related work experience.
   • Yes, a high school diploma/GED and 4 years of related work experience.
   • Yes, a master's degree or higher in a discipline related to the area of assignment.
   • No

4. * Please explain your professional knowledge and experience with social media platforms and content creation.

(Open Ended Question)

1. * Do you have experience with social media campaigns? If yes, please explain your experience.

(Open Ended Question)

1. * Do you have professional experience using Adobe Creative Suite (i.e. Illustrator, Photoshop, InDesign)?
   • No
   • Yes

Applicant Documents

Required Documents 1. Resume / Curriculum Vitae 2. Cover Letter / Letter of Interest 3. Contact Information for References

Optional Documents 1. Other Document

Apply Now

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