Associate Director, Social Media & Creative Content (Baseball)
EXPIRED

Vanderbilt University

Nashville, TN

Posted Date: Dec 13, 2024

Expired Date: Dec 20, 2024

QUALIFICATION

  • Salary Expectation
    Unknown
  • Years of Experience
    3+ Years
  • Work Type
    Part-time

ABOUT PROGRAM

About the Job
Job Description

Job Description

The Associate Director, Social Media & Creative Content (Baseball) is a part of the Athletic Communications Team within the Communications and Marketing team at Vanderbilt University, will oversee the social media and content creation focused on Vanderbilt Baseball. This role collaborates closely with team members on the Athletics Communications, Baseball staff and other stakeholders to ensure effective content capture, distribution, and alignment with broader organizational goals and strategies. With a focus on adaptability and innovation, this role is a key player in enhancing the storytelling and engagement across multiple platforms. This position collaborates closely with the Associate Director for Baseball media relations, and internal and external partners. 

This role is responsible for the creation and distribution of engaging social media content, tracking issues and monitoring results with a focus on Vanderbilt Baseball. This role requires frequent work during nights and weekends as well as some holidays. This role also does require the ability to report to work in-person on the Vanderbilt University campus, attend games (home and away) and assist with special events.  

The Communications and Marketing team at Vanderbilt is a dynamic and deeply collaborative group. The division, with all of its departments and sub-teams, serves as the institution-wide center of excellence for communications and marketing, developing and executing strategies that inform, engage and inspire others to participate in Vanderbilt University’s global academic and research mission. The division is a key strategic adviser and partner for other divisions in the university, providing comprehensive plans and thoughtful analysis on messaging opportunities and constraints. The Communications and Marketing team continuously seeks innovative solutions to new and emerging challenges in order to deliver results at scale to advance the larger mission, values and priorities of the university. 

Duties and Responsibilities:  

  • Executes the team’s digital content strategy, including day-to-day operation and management of Vanderbilt University Athletics’ priority social media platforms with a focus on Vanderbilt Baseball. 
  • Create and develop engaging and relevant content across Vanderbilt Baseball social media accounts. 
  • Work closely with marketing, visual media, graphic design, brand engagement, and other departments on integrated marketing campaigns, including efforts around fan engagement, brand awareness, advertising, and more; manage relationships with outside partners such as IMG and Fanatics as they pertain to social media. 
  • Use the latest social media measuring and monitoring tools to analyze data and recommend tactical changes, including overseeing the timely and thorough delivery of reports and metrics as needed.  
  • Track issues and risks via social media monitoring tools, as well as handling sensitive and/or highly visible issues, requiring a high degree of discretion and sound judgment. Coordinate 24/7/365 social media monitoring and responses, this responsibility rotates on a schedule and may include nights and weekends. 
  • Stay abreast of emerging social media trends and platforms and make recommendations to leadership to adjust strategies and tactics as appropriate. Communicate effectively about the role social media plays in the larger communications plan for a department, school, university, team, and brand. 
  • Communicate and collaborate effectively with a wide range of audiences—including faculty, students, leadership, staff, alumni, suppliers, fans, and agencies thinking creatively and pragmatically with a willingness to consider many options, problem solve and take directives as necessary. 
Department History

Vanderbilt University Communications 2024–2025

Person Role

Brian Fremund

Associate Athletic Director • Communications (FB Secondary • Swimming)

Michael Scholl

Assistant Athletic Director • Football Communications (Football)

Andrew Allegretta

Director of Radio Broadcasting

Chris Caskey

Associate Director • Communications (Women's Basketball • Men's Golf)

Laura Topp

Associate Director • Communications (Lacrosse)

Will Owens

Associate Director • Communications (Baseball • Soccer)

Jacob Bell

Associate Director • Communications (Men's Basketball • Women's Golf)

Pilar Ballough

Assistant Director • Communications (Cross Country • Track & Field)

Vanderbilt University Marketing 2024–2025

Person Role

Lauren Belisle

Senior Associate Athletic Director • Fan Experience and Sales

Steven Parks

Associate Athletic Director • Video Operations and SEC Network

Bob Gavagan

Associate Athletic Director • Marketing

Jacob Nicely

Assistant Athletic Director • Marketing

Stephanie Franke

Director • Digital Marketing

Alexis Brown

Assistant Director • Marketing

Adam Handlin

Assistant Director • Marketing

Jori Bryant

Assistant Director • Community Engagement

Vanderbilt University Communications 2023–2024

Person Role

Brian Fremund

Associate Athletic Director • Communications (FB Secondary • Swimming)

Michael Scholl

Director • Football Communications

Andrew Allegretta

Director of Radio Broadcasting

Jacob Bell

Associate Director • Communications (Men's Basketball • Women's Golf)

Will Owens

Associate Director • Communications (Baseball • Soccer)

Laura Topp

Associate Director • Communications (Lacrosse)

Chris Caskey

Associate Director • Communications (Women's Basketball • Men's Golf)

Pilar Ballough

Assistant Director • Communications (Cross Country • Track & Field)

Vanderbilt University Marketing 2023–2024

Person Role

Lauren Belisle

Senior Associate Athletic Director • Fan Experience and Sales

Steven Parks

Associate Athletic Director • Video Operations and SEC Network

Martin Salamone

Associate Athletic Director • Fan Engagement and Hospitality

Alyssa Leonard

Associate Athletic Director • Marketing

Jacob Nicely

Director • Marketing

Alexis Brown

Assistant Director • Marketing

Riley Fitzpatrick

Assistant Director • Marketing

Adam Handlin

Assistant Director • Marketing

Vanderbilt University Communications 2022–2023

Person Role

Dawn Ellerbe Crawford

Assistant Vice Chancellor • Senior Associate Athletic Director • Communications

Brian Fremund

Assistant Athletic Director • Communications (Women's Basketball • Swimming • Cross Country/Track & Field)

Michael Scholl

Director • Football Communications

Andrew Allegretta

Director of Radio Broadcasting

Gavin Nevill

Associate Director (Soccer, Lacrosse, Swimming, Women's Golf) Communications

Chad Bishop

Associate Director / Communications (Bowling, Men's and Women's Golf)

Will Owens

Associate Director • Communications (Baseball • Soccer)

Laura Topp

Associate Director • Communications (Lacrosse)

Vanderbilt University Marketing 2022–2023

Person Role

Lauren Belisle

Senior Associate Athletic Director • Fan Experience and Sales

Steven Parks

Associate Athletic Director • Video Operations and SEC Network

Martin Salamone

Associate Athletic Director • Fan Engagement and Hospitality

Alyssa Leonard

Associate Athletic Director • Marketing

Jacob Nicely

Director • Marketing

Amber Sullivan

Assistant Director/ Marketing

Erin Fields

Assistant Director • Fan Engagement and Hospitality

Alexis Brown

Assistant Director • Marketing

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