Athletics External Relations Manager

Position Details

Position Information

Position Title

Athletics External Relations Manager

UIW Mission

University of the Incarnate Word is a Catholic institution that welcomes to its community persons of diverse backgrounds, in the belief that their respectful interaction advances the discovery of truth, mutual understanding, self-realization, and the common good.

Position Summary

The Athletics External Relations Manager is responsible for leading the communications, marketing, broadcasting, and creative content efforts within the Office of Communications and Brand Marketing. This role focuses on developing strategies to enhance branding, increase revenue, boost fan engagement, and improve community perception through social media, advertising, and partnerships. The Athletics External Relations Manager reports to the Assistant. Director in the Office of Communications and Brand Marketing.

Benefits

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Position Details

Position Information

Position Title

Athletics External Relations Manager

UIW Mission

University of the Incarnate Word is a Catholic institution that welcomes to its community persons of diverse backgrounds, in the belief that their respectful interaction advances the discovery of truth, mutual understanding, self-realization, and the common good.

Position Summary

The Athletics External Relations Manager is responsible for leading the communications, marketing, broadcasting, and creative content efforts within the Office of Communications and Brand Marketing. This role focuses on developing strategies to enhance branding, increase revenue, boost fan engagement, and improve community perception through social media, advertising, and partnerships. The Athletics External Relations Manager reports to the Assistant. Director in the Office of Communications and Brand Marketing.

Benefits

UIW has been identified year after year as one of the nation’s Great Colleges to Work For based on employee feedback. UIW offers an outstanding benefits package for full-time employees that includes medical, dental, vision, flexible spending accounts, numerous paid holidays, vacation and sick leave. Tuition benefits include UIW tuition waivers, tuition exchange programs and Brainpower Connection discounts for employees and dependents. Retirement benefits include 403b retirement plans with a 7% employer match, plus a retirement health solution. We also offer employer-paid Life/AD&D, long-term disability, pet insurance, an Employee Assistance Program (EAP), wellness programs, employee discount program, Public Service Loan Forgiveness (PSLF) eligibility and more! Please refer to the Human Resources webpage for additional details on our benefits and eligibility.

Job Duties

| Job Duty Name | Essential Job Duties | | Description of Job Duties |
- Lead the development and execution of a comprehensive brand engagement strategy that enhances the organization’s brand image, strengthens relationships with key stakeholders, and drives customer loyalty. - Oversee the budget for brand engagement activities, ensuring effective use of resources to achieve desired outcomes. - Provide direction and support for streaming services and broadcasting operations. - Oversee the creation of compelling brand content, including videos, blog posts, social media content, and branded materials, ensuring it resonates with target audiences and drives engagement. - Work with revenue-generating units to promote ticket sales, support donor programs, and ensure corporate sponsorship fulfillment. - Monitor and analyze the performance of brand engagement efforts using key performance indicators (KPIs), adjusting strategies as needed to achieve goals and improve results. - Represent UIW Athletics at exhibits, and local events which will involve some local travel and occasional travel with the team; coordinate opportunities for coaches and student-athletes to engage with the campus and community. - Perform other duties as assigned.

|

Qualifications

| Knowledge Skills and Abilities |
- Proficiency in Microsoft Office Excel, Word, Outlook, Adobe Creative Suite, StatCrew and NCAA LiveStats. - Excellent writing, verbal communication and interpersonal skills. - A deep understanding of organizational branding and its importance. - Strong creative vision and execution skills. - Strong multitasking and project management skills. - Detail-oriented and organized. - Strong commitment to enhancing external relations team effectiveness through dependability. - Tact, discretion and the ability to maintain confidentiality, when required. - Ability to establish structure during periods of change and growth. - Ability to make decisions in a fast-paced and deadline-driven environment. - Ability to travel locally for events, as well as travel with the team for athletic and special events. - Ability to work effectively with individuals from diverse communities and cultures. - Employee shall adhere to all applicable rules and regulations of the University, the Conference, and the NCAA.

| | Required Education |
Bachelor’s Degree. | | Required Work Experience |
- Three (3) years of experience in the field of marketing, communication, and/or broadcasting and/or other relevant professional field. Note that additional education in lieu of experience will be considered on a year for year basis for up to two years of experience. - One (1) year of leadership experience in this field.

| | Preferred Qualifications |
- Master’s Degree. - Experience in collegiate or professional sports.

| | Required Certifications, Licenses or Registrations |
Must have a valid drivers license, driving record that is insurable by UIW insurance carrier, and be at least 21 years of age, as required to drive for UIW. | | Work Hours |
- Standard hours of Mon to Fri 8am to 5pm with flexibility based on game schedule and special events. - Extended hours as required, including nights, weekends, and holidays, based on said schedule and travel requirements.

| | Physical Demands |
- Ability to lift equipment, tools, and/or materials weighing up to 25 pounds waist high. - Ability to actively engage in events for extended periods of time. - Ability to regularly move about campus and event venues to actively engage faculty, staff, and potential/current students, as well as attend meetings on and off campus.

|

Posting Details

Posting Details

| Posting Number | AS2208PO | | Number of Vacancies | 1 | | Job Type | Full Time | | Job Category | Administrator (exempt) | | Desired Start Date | 02/02/2026 | | Position End Date (if temporary) | | | Reports to | Assistant Direct Office of Communications and Brand Marketing | | Salary | $49,000 Annualized | | Open Date | 12/19/2025 | | Close Date | | | Open Until Filled | Yes | | Special Instructions to Applicant |
N/A. | | EOE |
UIW is committed to a policy of equal opportunity in employment, without regard to race, color, sex, sexual orientation, citizenship status, national origin, age, marital status, disability, genetic information, gender identity or expression, veteran status, pregnancy, and religion (except in limited circumstances when religious preference is both permitted by law and deemed appropriate as a matter of University policy). | | Title IX |
This position is considered a “Responsible Employee” under Title IX federal regulations and “Mandatory Reporter” under Texas state law and the UIW Sexual Misconduct Policy. As a Mandatory Reporter, this position requires you as the employee to promptly report any incident that you witness or receive information about Title IX violations. These reporting responsibilities are set out in the UIW Sexual Misconduct Policy. |

Applicant Documents

Required Documents 1. Resume 2. Cover Letter/Letter of Application 3. Multi Media

Optional Documents 1. Letter of Recommendation 1 2. Other Document

Supplemental Questions

Required fields are indicated with an asterisk (*).

1. * How did you hear about this employment opportunity?

   • UIW Website
   • HigherEdJobs.com
   • Indeed
   • LinkedIn
   • WorkplaceDiversity.com
   • HispanicDiversity.com
   • BlackJobCenter.com
   • WomensJobCenter.com
   • VeteransConnect.com
   • Personal Referral
   • Employee Referral
   • Other

2. (Open Ended Question)

3. * This position requires a Bachelor's Degree plus three years of experience in the field of marketing, communication, and/or broadcasting and/or other relevant professional field. Note that additional education in lieu of experience will be considered on a year for year basis for up to two years of experience. Do you have at least one of the following?

   • No
   • Yes, Bachelor's Degree + 3 years of required experience
   • Yes, 15 graduate hours + 2 years of required experience
   • Yes, Master's Degree + 1 year of required experience

4. * How many years of leadership experience do you have in this field?

   • Less than 1 year
   • 1 year
   • 2 years
   • 3 or more years

5. * Describe your leadership experience in this field. Specify the organization and time period where said experience was gained, as well as the type of employees/groups led.

(Open Ended Question)

1. * Describe your experience in Adobe Creative Suite, StatCrew and NCAA LiveStats. Specify where such experience was gained and the corresponding time period of said experience.

(Open Ended Question)

1. * Do you currently have a valid driver's license AND are you at least 21 years of age, as required to drive for UIW?
   • No
   • Yes, I have a valid driver license and I am at least 21 years old

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