Communications and Marketing Specialist II (Director of Women’s Basketball Social Media and Creative Content)

Department:

Location:

Belknap Campus

Time Type:

Department:

Location:

Belknap Campus

Time Type:

Full time

Worker Type:

Regular

Job Req ID:

R105656

Minimum Requirements:

Bachelor’s degree in Communications, Marketing, or a related field and two (2) years of relevant experience or an equivalent combination of education and experience. (5 Salaried)

Position Description:

The Communications and Marketing Specialist II (Director of Women’s Basketball Social Media and Creative Content) will manage digital output and generate daily content for all social media channels for the University of Louisville Women’s Basketball program. They will be responsible for telling compelling stories through numerous platforms, designing and producing innovative videos, graphics and photo to be used across multiple platforms, building and maintaining a social content schedule, collaborating with athletics marketing to enhance the fan experience through social media strategy, recruiting initiatives as well as maintaining a working archive of all team highlights, functions and events.

The Director of Women’s Basketball Social Media and Creative Content will be required to work a non-standard workweek, including nights, weekends, and holidays and travel with the team as needed for away games.

JOB RESPONSIBILITIES

• Lead the development and implementation of social media initiatives, using visual storytelling to enhance the Louisville Athletics brand.

• Responsible for day-to-day content management of assigned accounts - planning, scheduling, and executing creative assets for all social channels.

• Focus on telling compelling stories in written, video, social media, graphics, or other innovative formats in collaboration with team members of the external unit as necessary.

• Measure content and campaign success against department KPIs, and use data to continuously optimize strategy and workflow.

• Creatively engage fans on social media before, during, and after games to build audience, creating social assets (highlight clips, GIF, graphics, etc.) and posting to the appropriate platforms.

• Manage sponsorship and marketing activations through social media, developing promotions that foster lead and/or revenue generation.

• Recruiting duties: Design and create content to be used in recruiting communications and manage content shoots on recruiting visits.

• Capture team functions and events throughout the year for promotional and in-house usage in creative content.

PREFERRED QUALIFICATIONS

• Bachelor’s Degree in Journalism, Communications, Sports Administration or other related area and Four (4) years previous experience managing social media for a sport, media, or entertainment brand or equivalent combination of education and related experience.

• Working knowledge of Adobe Creative Suite Software; including but not limited to Photoshop, Adobe Premiere, Adobe After Effects, and Adobe InDesign.

• Proficient knowledge of camera operation, lighting schematics and ability to shoot; and edit field and studio assignments at a high level.

• Ability to manage multiple people and tasks simultaneously.

• Experience working with community management systems, content calendars and analytical products to streamline workflows and analyze digital outputs.

• Ability to use DSLR camera and basic editing software.

• Demonstrated understanding of what branded video content is and how to build a brand story.

• Excellent knowledge of the sporting landscape, editorial planning and a strong creative content mind.

• Demonstrated success building audiences on social media through community engagement and storytelling.

• Work experience in intensive, fast-paced environments.

• Passion for social media storytelling, with strong understanding of trends and best practices.

• Ability to identify what is important to avid and casual sports fans and how to create innovative social experiences that resonate and engage a national audience.

The Athletic Department is committed to creating equitable and inclusive campus environments that accelerate the success of the full range of our students and employees. We believe that employees who feel valued and respected will create policies, programs, practices, research agendas, and services to effectively meet the needs and exceed the expectations of the increasingly diverse student populations we admit and hope to serve.

The Athletic Department encourages candidates to apply who have demonstrated capacity to create inclusive work environments, will work effectively on increasingly diverse teams, and will serve the increasingly diverse students we admit and want to attract.

Target Compensation Maximum:

Target Compensation Minimum:

Compensation will be commensurate to candidate experience.

Equal Employment Opportunity

The University of Louisville is an equal opportunity, affirmative action employer, and is committed to providing employment opportunities to all qualified applicants without regard torace, sex, age, color, national origin, ethnicity, creed, religion, disability, genetic information, sexual orientation, gender, gender identity and expression, marital status, pregnancy, or veteran status. If you are unable to use our online application process due to an impairment or disability, please contact the Employment team atemployment@louisville.eduor 502.852.6258.

Assistance and Accommodations

Computers are available for application submission at the Human Resources Department located at 215 Central Avenue, Ste 205 - Louisville, Kentucky 40208.

If you require assistance or accommodation with our online application process, please contact us by email atemployment@louisville.eduor by phone 502-852-6258.