Coordinator of Brand Management and Social Media

EXPIRED

Redbook Position

Yes

Division/College

Student Affairs Division

Description of College / Department / Program / Division / Unit

The Division of Student Affairs’ role is to enhance and support students learning experience here at

UWL

. We work closely with faculty, staff, community members, alumni and most importantly, students to provide quality programs and services which promote learning, leadership, involvement, service, and the celebration of diversity. The Division includes several departments: Admissions and Recruitment, Campus Child Center, Counseling and Testing, Student Health Center, Intercollegiate Athletics, Recreational Sports, Residence Life, Student Life, University Centers, and the Vice Chancellor & Dean of Students office. The staff of the Division is truly student-centered and concerned about the holistic development of the student.

The University of Wisconsin – La Crosse is a member of the respected Wisconsin Intercollegiate Athletic Conference and pride ourselves on a successful Division

III

athletic program with broad-based student participation and a balanced student-athlete philosophy. Our mission is “Building Champions. In Sport. In School. In Life.”. We have twenty-one intercollegiate athletic teams, and have won 76 national titles – the second most in the history of

NCAA

Division

III

. On average, we place 13th in the Learfield Director’s Cup. Student-athletes have had a higher

GPA

than the general student body for 22 of the last 23 years. Our program routinely participates in over 20 community service activities each year.

Duties/Responsibilities

<div>These are the job duties required for the position.</div>

| Responsibility Statement | Content/Graphic Creation, Brand Strategy Planning and Execution | | Duties to Support Responsibility |
- Create and manage social media content and graphic strategy for in-game promotions for individual sports and athletic department with the guiding light of elevating the brand of UWL Athletics while increasing attendance at UWL Athletic events. - Create engaging and timely video content across a variety of platforms – including social media, in-venue video boards and website – capturing, producing, editing, and creating content as applicable. - Responsible for the conceptualization, design, and production of communication and marketing assets: print, collateral, signage, advertising, photography, graphics, videoboards, website ads, billboards, etc. - Create graphics for departmental events such as Wall of Fame and the ESSLY student-athlete awards event. - Responsible for the planning, development, execution, and editing/development of the final product of Fall, Winter, and Spring media day photo/video shoot to capture all intro/hype videos, interviews, highlights, headshots, team shots, and fun action shots. - Manage department photography capturing quality photos to fulfill all department needs: website, social media, articles, outside media coverage, etc. |

| Responsibility Statement | Brand Strategy Planning and Execution | | Duties to Support Responsibility |
- Develop and execute campus outreach plan to raise awareness of, and support for, UWL Athletics among campus constituencies, including faculty and staff. - Responsible for the development, management, and promotion of UWL Athletics through social channels; developing and executing the social media plan, content and graphics with a significant focus on follower growth and elevating the UWL Athletics overall brand. - Works closely with all 21 teams to support and manage content needs based on the individual teams current Social Media presence. Providing leadership with specific direction laddering up to the overall branding strategy. - Works closely with all athletics to support content needs for sport and department-wide initiatives, special events, and athletics programming. - Maintains proficiency and knowledge in all the latest social media trends of the collegiate athletic industry and best practices. - Develop a social media performance reporting schedule to capture data insights to tell an all-encompassing story that drives future content and strategy decisions. - Oversee the brand and ensure all designed materials for the department adhere to established brand guidelines. - Assist coaches and athletics administrative staff in developing and executing a program to retain engagement with alumni, parents, and friends (including department retirees). - In coordination with coaches, develop a communication and social media strategy to effectively keep alumni engaged with their program. |

| Responsibility Statement | Administration | | Duties to Support Responsibility |
- Working collaboratively with coaching and administrative staff, and other UWL departments to accomplish goals. - Recruits, trains, and supervises student-staff in the execution of content. - Attend athletic department meetings. - Attend appropriate WIAC and/or NCAA meetings. - Serve on departmental and University committees as needed. - Assists with special events and special creative projects as assigned. - Other duties as assigned by the Director of Athletics or Deputy Director of Athletics. |

Posting Detail Information

Posting Detail Information

| Posting Date | 08/27/2024 | | Continuous Recruitment | Yes | | Continuous Recruitment First Review Date | 09/17/2024 | | Close Date | | | Special Instructions |
Application deadlines
TO ENSURE CONSIDERATION: Priority consideration is given to those candidates who apply by the listed ‘First Review Date’. Applications received after that date may be given consideration at the discretion of the search committee. Application materials will be evaluated, and the most qualified applicants will be invited to participate in the next step of the selection process. Incomplete and/or late application materials may not receive consideration. If you have questions regarding this recruitment, or if you are not able to complete the application online due to a disability or system problem, please contact the Office of Human Resources.

Confidentiality of Applicant Materials
UWL is a state agency and subject to Wisconsin’s Open Records Law. UWL will not, however, reveal the identities of applicants who request confidentiality in writing except as may be required by Wisconsin’s Open Records law. In certain circumstances, the identities of “final candidates” and/or the identity of the appointed applicant must be revealed upon request.

CBC & Reference Check Policy
All candidates for employment are subject to a pre-employment screening which includes a criminal background check, work authorization, and verification of education. It will also require you and your references to answer questions regarding sexual violence and sexual harassment. | | Position Contact Name | Erin Hanson - Deputy Director of Athletics | | Position Contact Email | ehanson@uwlax.edu |

Supplemental Questions

Required fields are indicated with an asterisk (*).

1. * The University of Wisconsin System will not reveal the identities of applicants who request confidentiality in writing, except that the identities of finalists must be revealed upon request. See Wis. Stat. §. 19.36(7).

   • I wish for my name to remain confidential until the university is no longer able to do so.
   • I waive my right to keep my name confidential through the application process.

2. * Will you now or in the future require visa sponsorship for employment at the University of Wisconsin-La Crosse? (UW-L and UW System institutions pay for some or all of the sponsorship costs. Some candidates may require an H1B or another form of employment sponsorship to work in the US. This question is asked so that if you are the successful candidate, Human Resources can work with your work unit to begin the process of obtaining this visa).

   • Yes, I will require sponsorship prior to employment.
   • Yes, I will require sponsorship for continued employment if hired.
   • No, I do not require sponsorship and am eligible to work in the US.

3. * Please provide your most recent employer, supervisor name and contact information, including phone number and email address. (Pursuant to UW System Administrative Policy 1275, UW System requires reference checks related to sexual harassment and sexual violence to be conducted at a minimum with a final candidate’s most recent employer and with all previous UW System institution and State of Wisconsin agency employers from the past seven years. UW-L will notify you prior to contacting your supervisor).

(Open Ended Question)

1. * Are you currently employed by or have you been employed by a UW System institution or a State of Wisconsin agency during the last seven (7) years? Please answer yes or no. If yes, provide the institution or agency name, your supervisor and contact information, including phone number and email address.

   • Yes
   • No

2. * After you retire from a Wisconsin Retirement System (WRS) employer, you may return to work with a WRS employer as a rehired annuitant, provided certain requirements are met. There are no restrictions on what type of position a rehired annuitant can hold. Under the WRS, there is no limit to how much you may earn as a rehired annuitant. (Learn more: https://www.wisconsin.edu/ohrwd/benef...). Are you currently collecting an annuity from the Wisconsin Retirement System, (WRS)?

   • Yes
   • No

3. * Are you an alum of the University of Wisconsin-La Crosse?

   • Yes
   • No

4. * Were you ever found to have engaged in anysexual violenceorsexual harassment in a previous work assignment? (Required under UW System Administrative Policy 1275)

   • Yes
   • No

5. * Are you currently under investigation or have ever left employment during an active investigation in which you were accused ofsexual violenceorsexual harassment? (Required under UW System Administrative Policy 1275)

   • Yes
   • No

6. * Are you legally eligible to work in the United States?

   • Yes
   • No

7. * How did you hear about this employment opportunity?

   • Chronicle of Higher Education Web Site
   • Discipline-Specific Publication/Web Site
   • HERC Web Site
   • HigherEdJobs.com Web Site
   • Job Center of Wisconsin Web Site
   • Minority Publication/Web Site
   • University of Wisconsin - La Crosse Social Media (i.e. Facebook, LinkedIn, Twitter)
   • University of Wisconsin - La Crosse Web Site
   • La Crosse Tribune
   • Personal Referral
   • LinkedIn
   • Indeed
   • WinonaDailyNews.com, LaCrosseTribune.com, ChippewaHerald.com, Journaltimes.com, Kenoshanews.com, Madison.com
   • Department of Workforce Development (WISC)
   • Other

Required Documents

Required Documents 1. Resume/Curriculum Vitae 2. Cover Letter/Letter of Application 3. Reference Contact Information Optional Documents