Coordinator of Marketing & Fan Engagement

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Posting Details

Position Information

Winthrop Position Title

Coordinator of Marketing & Fan Engagement

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Posting Details

Position Information

Winthrop Position Title

Coordinator of Marketing & Fan Engagement

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State Title

Public Information Coordinator

State Class Code

BC20

State Pay Band

05

Annual Salary/Hiring Range

$45,125

Job Purpose

Under the direction of the Assistant Athletic Director (AD) for External Affairs, the Coordinator of Marketing & Fan Engagement develops and implements a comprehensive marketing strategy and associated campaigns for Winthrop University’s

NCAA

Division I athletics program.

Job Summary

Develops a comprehensive marketing strategy and implements associated campaigns to promote attendance at athletic events and enhance the fan experience.

Directs and produces the in-game fan experience for home athletic events.

Assists with sponsorship fulfillments by executing in-game promotions and developing promotional materials and creative content.

Hires, trains and manages student employees and volunteers for game day operations, community appearances, on-campus promotions and site visits.

Assists with ticket sales by coordinating special groups/functions for community stakeholders and corporations, including national anthem groups and halftime groups.

Helps the division ensure consistency in its branding and messaging through management of the athletics licensing program and sale and execution of sponsorships.

Works to grow licensing, ticket and sponsorship revenue by increasing the number of licensed/community partners.

Creates digital and social media content for promotions and fan engagement.

Required Qualifications

Bachelor’s degree in marketing, communications or related field and three years of relevant experience in intercollegiate athletics or amateur or professional sports.

Preferred Qualifications

Experience in marketing or communications.

Knowledge, Skills & Abilities Summary

Knowledge of the principles and best practices of marketing and campaign development. Exceptional computer, organizational, interpersonal, and oral and written communication skills. Ability to create effective communications and balance multiple priorities in a deadline-driven environment. Ability to work with staff, student-athletes and coaches from diverse backgrounds. Ability to work flexible hours. Sufficient technical ability to master software needed to perform job duties.

License/Certification

Type of Position

Classified

Position Status

Full-Time

FLSA Status

Exempt

Hours Per Week

37.5

Months per Year

12

Telecommuting

Employees are not eligible for telecommuting/remote work during their 12-month probationary period. After that time, certain positions may be eligible for telecommuting/remote work at the discretion of the supervisor and in accordance with Winthrop policies.

Posting Detail Information

| Posting Number | 2025015S | | Open Date | 08/21/2024 | | Close Date | 09/04/2024 | | Open Until Filled | No | | Special Instructions to Applicants | | | PLEASE NOTE |
*** A resume will not be reviewed to determine whether an applicant meets the qualifications outlined in the job vacancy notice (posting).

* Responses to supplemental questions are considered part of the application; failure to respond will result in disqualification.**

| | NOTICE | |

Supplemental Questions

Required fields are indicated with an asterisk (*).

1. * Describe in detail your marketing, branding or similar relevant experience.

(Open Ended Question)

Documents Needed To Apply

Required Documents 1. Resume 2. Cover Letter Optional Documents

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