Director, Marketing and Fan Experience

About Us

 

Are you ready to transform lives through academic excellence, innovative research, strong community partnerships and economic opportunity? Do you want to cultivate an inclusive environment that encourages free expression and civil discourse? Kennesaw State University is one of the 50 largest public institutions in the country. With growing enrollment and global reach, we continue to expand our institutional influence and prominence beyond the state of Georgia. We offer more than 190 undergraduate, graduate, and doctoral degrees to empower our 47,000 students to become thought leaders, lifelong learners, and informed global citizens. Our entrepreneurial spirit, high-impact research, and Division I athletics draw students from throughout the region and from more than 100 countries across the globe. Our university's vibrant culture, career opportunities, rich benefits, and values of respect, integrity, collaboration, inclusivity, and accountability make us an employer of choice. We are part of the University System of Georgia. We are searching for talented people to join Kennesaw State University in our vision. Come Take Flight at KSU!

Location

View Full Description

About Us

 

Are you ready to transform lives through academic excellence, innovative research, strong community partnerships and economic opportunity? Do you want to cultivate an inclusive environment that encourages free expression and civil discourse? Kennesaw State University is one of the 50 largest public institutions in the country. With growing enrollment and global reach, we continue to expand our institutional influence and prominence beyond the state of Georgia. We offer more than 190 undergraduate, graduate, and doctoral degrees to empower our 47,000 students to become thought leaders, lifelong learners, and informed global citizens. Our entrepreneurial spirit, high-impact research, and Division I athletics draw students from throughout the region and from more than 100 countries across the globe. Our university's vibrant culture, career opportunities, rich benefits, and values of respect, integrity, collaboration, inclusivity, and accountability make us an employer of choice. We are part of the University System of Georgia. We are searching for talented people to join Kennesaw State University in our vision. Come Take Flight at KSU!

Location

Apply Now

 

Our Kennesaw campus is located at 1000 Chastain Road NW, Kennesaw, GA 30144.  

Job Summary

 

Responsible for creating, developing, and maintaining dynamic programs to enhanced event presentation structure that contributes to a positive fan experience for all sports, with direct focus on event production for all sports. Creates and executes comprehensive marketing and promotional plans. Works closely with Owl Network, the KSU Sponsorship team, event management, facilities, and spirit groups to coordinate an optimal fan experience. Responsible for ensuring an excellent fan experience at all athletics events. Oversees the management of department event staff and student worker program.

Responsibilities

 

KEY RESPONSIBILITIES:
1. Creates innovative ideas that engage existing and potential fans, resulting in an entertaining atmosphere
2. Leads and/or participates in strategic communication and email marketing efforts
3. Creates and/or directs content creation for a variety of marketing, sales, and fan experience items and programs
4. Actively engages with campus, community partners, and future partners to best promote KSU programs and associated opportunities
5. Assists with oversight and/or creation of digital, non-traditional, and traditional advertising
6. Researches and recommends new advertising avenues and opportunities to include ¿out of the box,¿ digital and traditional mediums
7. Plays an active role in the daily responsibilities and tasks associated with the activation of designated third-party agreements with interaction related to marketing, fan experience, and sales
8. Performs and evaluates best practices related to spending and cost savings of the marketing budget
9. Oversees, develops, and executes strategic marketing plans for assigned ticketed sport(s) that engages and grows the fan base (students, staff, alumni, community, fans, etc.) in order to positively impacts ticket sales, attendance, and revenue generation
10. Provides input and recommendations in the management of a music library for each assigned sport while keeping a detailed list of inventories, to include the securing, updating, and editing of music as needed per sport
11. Oversees the hiring, scheduling, management, and training of announcers, electronically generated music staff for assigned sports and/or events, and student worker programs
12. Serves as a liaison to the Marching Band, Pep Band, Spirit Teams, Emcee, and DJs (when applicable) for event presentation scripting and planning of assigned sports
13. Provides input, development, and execution of marketing and event plans for department-wide marketing initiatives (i.e., Pink Initiatives, Military Appreciation, Academic Achievement, and Faculty and Staff Appreciation days)
14. Ensures that the plans and/or programs (i.e., marketing, event production, and logistical needs) for the causes and/or events is coordinated effectively with all parties to ensure consistency in planning
15. Assists leadership with managing the department¿s budget, coordinating contracts, and invoices with proper athletics and university contacts

Required Qualifications

 

Educational Requirements
Bachelor's degree from an accredited institution of higher education

Other Required Qualifications
Current, valid and unrestricted driver's license

Required Experience
Two (2) years of experience in marketing, promotions, sales, fan engagement, event planning, or tickets sales in collegiate, professional or minor league field.

Preferred Qualifications

 

Preferred Educational Qualifications
An advanced degree from an accredited institution of higher education in a related field

Preferred Experience
Experience with Paciolan Ticket software
Experience with Email Marketing software
Division I intercollegiate marketing or sales experience with a professional sport organization
Demonstrated experience working with a multimedia rights holder

Knowledge, Skills, & Abilities

 

ABILITIES
Able to handle multiple tasks or projects at one-time meeting assigned deadlines

KNOWLEDGE
Live-event production experience
Digitally savvy with graphic design and digital marketing experience

SKILLS
Excellent interpersonal, initiative, teamwork, problem-solving, independent judgment, organization, communication (verbal and written), time management, project management and presentation skills
Creative thinker and problem solver
Proficient with computer applications and programs associated with the position (i.e., Microsoft Office suite)
Strong attention to detail and follow-up skills
Strong customer service skills and phone and e-mail etiquette

USG Core Values

 

The University System of Georgia is comprised of our 26 institutions of higher education and learning as well as the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability, and Respect. These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards. More details on the USG Statement of Core Values and Code of Conduct are available in USG Board Policy 8.2.18.1.2 and can be found on-line at https://www.usg.edu/policymanual/sect....

Additionally, USG supports Freedom of Expression as stated in Board Policy 6.5 Freedom of Expression and Academic Freedom found on-line at https://www.usg.edu/policymanual/sect....

Equal Employment Opportunity

 

Kennesaw State University is an Equal Employment Opportunity Employer. The University is committed to maintaining a fair and respectful environment for living, work and study. To that end, and in accordance with federal and state law, Board of Regents policy, and University policy, the University prohibits harassment of or discrimination against any person because of race, color, sex (including sexual harassment, pregnancy, and medical conditions related to pregnancy), sexual orientation, gender identity, gender expression, ethnicity or national origin, religion, age, genetic information, disability, or veteran or military status by any member of the KSU Community on campus, in connection with a University program or activity, or in a manner that creates a hostile environment for members of the KSU community.

For additional information or to file a complaint under the provisions of this policy, students, employees, applicants for employment or admission or other third parties should contact the Office of Institutional Equity at English Building, Suite 225, eeo@kennesaw.edu.

Other Information

 

This is a supervisory position.
This position does not have any financial responsibilities.
This position will be required to drive.
This role is considered a position of trust.
This position does not require a purchasing card (P-Card).
This position may travel 1% - 24% of the time

Background Check

 

• Standard Enhanced
• Education
• DMV
• 9 Panel Lab Drug Test

Per the University System of Georgia background check policy, all final candidates will be required to consent to a criminal background investigation. Final candidates may be asked to disclose criminal record history during the initial screening process and prior to a conditional offer of employment. Applicants for positions of trust with screening
results which confirm a disqualifying criminal history will be immediately disqualified from employment eligibility.

All applicants are required to include professional references as part of their application process. Some positions may require additional job-based screenings such as motor vehicle report, credit check, pre-employment drug screening and/or verification of academic credentials.

https://www.usg.edu/hr/assets/hr/hrap...

View Less Description