req16400
req16400
Director of Advertising and Digital Marketing
Staff Full-Time
533637
Stillwater
ATHLETICS
Oklahoma State University Stillwater, Oklahoma, 74078United States
Emma Kelley
0.00 - 0.00, Commensurate with education and experience
8am to 5pm nights and weekends for events
The Director of Strategic Advertising & Digital Marketing will lead and continuously improve strategy development, organization, scheduling, internal communication, and execution of advertising & digital marketing to grow all OSU Athletics revenue streams, especially OSU Athletics ticket sales but also including but not limited to fundraising, licensing, and sponsorships. This includes developing and executing all digital advertising, including email marketing & automation, SMS marketing, paid social, SEO/SEM, programmatic, etc., assisting in the management of the OSU Athletics Ticket Website & ticketing/marketing aspects of the OSU app (with help/training from OSU Athletics web design team), helping with all other advertising strategies & execution (digital or otherwise) as assigned, creating and placing standardized attribution codes (came from codes, pixels, etc.) and adjusting strategies to maximize impact, and heavily assisting Fan Relations & Sales with lead generation.This position will work closely with Digital Strategy on native & paid social media engagement strategies that seek to grow sales & revenue, Creative Services for creative templates & assets (while ideally able to build, supplement, or edit graphics on its own), Fan Engagement & Marketing (each sport's marketing contact), & POSSE (annual fund) to ensure all OSU Athletics sports & programs are promoted strategically. The position will also work with Fanalytics & Business Intelligence to develop strategies, monitor performance, conduct and respond to market research (especially fan surveys), and continuously improve retention, awareness, interest, and sales efforts.This position will also be heavily involved with yield strategy development - including pricing, packaging, policies, points & incentive programs, and schedules (on-sale dates, etc.), and fan experience strategy development, including attendance & sales promotions, incentives, and competitions.Other duties may be assigned.Must be able to work nights and weekends as most athletic events are scheduled then. Some travel may be required in and out of state in performance of this job.Due to communication expectations of the position, the incumbent will be required to maintain a cellular or other electronic communication device. The incumbent's salary includes compensation to apply toward the use of their personal cellular device.Performance will be measured by growth in the team's scoreboard metrics of sales and revenue (including donations) primarily through event ticket sales, but also fundraising campaigns, sponsorship activations, merchandise, and any other current or future revenue streams. Additional metrics include advertisement engagement, conversion, & ROI, lead generation & quality, and database contactable fan record growth.This position and unit is part of the Loyal & True (collaborative marketing) Team, whose scoreboard is growth in crowd noise, attendance, and revenue as it pursues its purpose: "Together, we inspire investment in the recruitment, performance, and futures of our student-athletes." This includes close collaboration with sport program representatives, Fan Relations & Sales, Digital Strategy & Creative Services, Communications, Ticket Office, POSSE (annual fund), Fanalytics & Business Intelligence, Sponsorships, Licensing, Facilities, Event Management, OSU student organizations, OSU Residential Life, OSU Alumni Association, OSU Foundation, and others.
A complete application consists of a resume, cover letter, list of professional references and completed IAWP Employment Approval Form which can be found at okstate.com/iawp. Applicants that do not provide all of these materials will not be considered for the position.
Minimum Qualifications: Bachelor’s degree in Marketing, Advertising, or a related field. Three years of related experience in marketing, advertising, and/or sales. Proven ability to drive growth in sales by relentlessly developing and executing timely, innovative, creative, and data-driven ways to grow awareness, interest, and conversion. Highly organized, proactive, detail-oriented, and goal-driven. High energy & production output, significant attention to detail, organization, proactivity, creativity, and great writing skills, including vocabulary, spelling, and grammar. Understanding of how to develop & execute digital, email, SMS marketing including paid social media, SEO/SEM, programmatic, etc. Preferred Qualifications: Master’s degree in Business, Marketing, Communications, or a related field. Three to five years of experience in NCAA Division I athletics digital marketing. Experience with Eloqua Digital Marketing and email platform, Paciolan Ticketing Software and Adobe Photoshop and InDesign.
Person | Role |
---|---|
Gavin Lang |
Associate AD / Communications / Sport Administrator (BSB) |
Sean Maguire |
Director of Football Communications |
Bryan Holmgren |
Associate Director of Communications |
Ryan Cameron |
Assistant Director / Communications (WBB, Golf) |
Wade McWhorter |
Assistant Director / Communications (BSB, SOC) |
Person | Role |
---|---|
Emma Kelley |
Associate AD / Marketing & Fan Engagement |
Keith Helt |
Assistant Athletic Director of Marketing & Fan Engagement: Football, Cowboy Basketball, Tennis, Pistol Pete’s Partners |
Addison Skaggs |
Assistant AD / Digital Strategies |
Kelsey Frank |
Director of Business Intelligence |
Kamryn Proctor |
Director of Advertising & Digital Sales |
Detrick Bombarger |
Associate Director of Marketing & Fan Engagement: Wrestling, Baseball |
Jay Wilson |
Assistant Director, Marketing & Fan Experience |
Nate Coombs |
Assistant Director of Fan Relations & Sales |
Person | Role |
---|---|
Gavin Lang |
Associate AD / Communications / Sport Administrator (BSB) |
Bryan Holmgren |
Associate Director of Communications |
Ryan Cameron |
Assistant Director / Communications (WBB, Golf) |
Sean Maguire |
Assistant Director / Communications (FB, WR) |
Wade McWhorter |
Assistant Director / Communications (BSB, SOC) |
Person | Role |
---|---|
Kevin Klintworth |
Senior Associate AD / Communications / Sport Administrator (XC/TF) |
Emma Kelley |
Associate AD / Marketing & Fan Engagement |
Keith Helt |
Assistant Athletic Director of Marketing & Fan Engagement: Football, Cowboy Basketball, Tennis, Pistol Pete’s Partners |
Kamryn Proctor |
Director of Advertising & Digital Sales |
Detrick Bombarger |
Associate Director of Marketing & Fan Engagement: Wrestling, Baseball |
Brad Rider |
Assistant Director of Fan Relations & Sales |
Ally Jackson |
Assistant Director of Marketing & Fan Engagement |
Mali Lenz |
Assistant Director of Fan Relations & Sales, Students |
Person | Role |
---|---|
Gavin Lang |
Associate AD / Communications |
Ryan Cameron |
Assistant Director / Communications (WBB, Golf) |
Sean Maguire |
Assistant Director / Communications (FB, WR) |
Wade McWhorter |
Assistant Director / Communications (BSB, SOC) |
Patrick Osborne |
Assistant Director / Communications (MBB, WGolf) |
Mary Elizabeth Cordia |
Assistant Director of Creative Services |
Person | Role |
---|---|
Kevin Klintworth |
Senior Associate AD / Communications / Sport Administrator (XC/TF) |
Payton Phillips |
Associate AD / Strategic Marketing & Ticket Sales |
Emma Kelley |
Assistant AD / Fan Relations & Advertising |
Keith Helt |
Assistant Athletic Director of Marketing & Fan Engagement: Football, Cowboy Basketball, Tennis, Pistol Pete’s Partners |
Addison Skaggs |
Assistant AD / Digital Strategies |
Detrick Bombarger |
Associate Director of Marketing & Fan Engagement: Wrestling, Baseball |
Jay Wilson |
Assistant Director, Marketing & Fan Experience |
Mali Lenz |
Assistant Director of Fan Relations & Sales, Students |
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