Director of Athletic Partnership Sales

Director of Athletic Partnership Sales
Full-Time Staff Appointment | Reports to the Director of Athletics

Southern Virginia University’s Department of Athletics is seeking an energetic, results-driven Director of
Athletic Partnership Sales to source, sell, and steward corporate sponsorships across SVU Knight Athletics.
This position is responsible for generating new revenue through the sale of assets including venue and facility
signage, naming rights, digital and social media placements, game-day and event activations, and full-
program sponsorships. The Director will build and manage a partnership pipeline from prospecting through
close and fulfillment, serving as the primary commercial point of contact between the University and its
corporate partners.

RESPONSIBILITIES

Partnership Sales & Revenue Generation

• Source, pitch, negotiate, and close new sponsorship and partnership agreements across SVU

Athletics, including naming rights, venue and facility signage, digital and social media placements,

View Full Description

Director of Athletic Partnership Sales
Full-Time Staff Appointment | Reports to the Director of Athletics

Southern Virginia University’s Department of Athletics is seeking an energetic, results-driven Director of
Athletic Partnership Sales to source, sell, and steward corporate sponsorships across SVU Knight Athletics.
This position is responsible for generating new revenue through the sale of assets including venue and facility
signage, naming rights, digital and social media placements, game-day and event activations, and full-
program sponsorships. The Director will build and manage a partnership pipeline from prospecting through
close and fulfillment, serving as the primary commercial point of contact between the University and its
corporate partners.

RESPONSIBILITIES

Partnership Sales & Revenue Generation

• Source, pitch, negotiate, and close new sponsorship and partnership agreements across SVU

Athletics, including naming rights, venue and facility signage, digital and social media placements,
and full-program sponsorships

• Build and manage a robust pipeline of local, regional, and national prospects, maintaining a

consistent cadence of outreach, meetings, and proposals

• Develop and price sponsorship inventory and tiered partnership packages that align partner

objectives with available University assets

• Meet or exceed annual revenue targets established in coordination with the Department of Athletics
•

Identify and pursue new categories of revenue, including camps and clinics, streaming and media,
hospitality, and special events

Account Management & Fulfillment

• Serve as the primary relationship manager for corporate partners, ensuring contracted assets are

delivered accurately and on time

• Oversee activation and fulfillment of partnership agreements in coordination with marketing,

•

communications, and event staff
Lead renewal conversations and proactively grow existing accounts through upsell and expanded
activation

• Prepare recap and proof-of-performance reports that demonstrate partner value and support retention

Strategy & Collaboration

• Partner with the Office of Marketing & Communications to ensure all sponsorship assets align with

University brand standards

• Collaborate with coaches, athletics staff, and University leadership to identify sellable assets and

activation opportunities

• Provide input on pricing strategy, inventory development, and long-term revenue planning for SVU

Athletics

• Represent the University and its Christ-centered Mission to Gather. Lift. Launch. in all interactions

with partners, vendors, and the community

General

• Maintain accurate prospect, pipeline, and account records using departmental CRM software
• Coordinate contracts, invoicing, and revenue tracking with the appropriate University offices
• Represent SVU at games, community events, and industry functions, including some evenings and

weekends

• Perform other duties as assigned by the Director of Athletics

MINIMUM QUALIFICATIONS

• Bachelor’s degree
• Two or more years of demonstrated success in sales, sponsorship, business development, or a

closely related field

• Proven ability to source leads, manage a pipeline, and close revenue against defined targets
• Strong interpersonal, presentation, and negotiation skills
• Exceptionally organized, self-directed, and able to manage multiple accounts and deadlines
• Willingness to travel locally and work occasional evenings and weekends as events require
• Commitment to SVU’s mission and values

PREFERRED QUALIFICATIONS

• Experience in collegiate athletics, sports, media, or multimedia rights sales
• Established relationships with regional businesses, agencies, or corporate sponsors
• Familiarity with sponsorship valuation, inventory development, and activation or fulfillment
• Experience with customer relationship management (CRM) software

ABOUT THIS ROLE

This is a full-time staff appointment within the Department of Athletics. The Director of Athletic Partnership
Sales is a revenue-generating position; compensation is expected to include a base salary plus a
performance-based incentive tied to new and renewed partnership revenue, to be determined in coordination
with the Office of Human Resources and the Department of Athletics.

APPLICATIONS

Interested candidates should submit a cover letter, resume, and contact information for three professional
references to Human Resources at hr@svu.edu. Applications will be accepted and reviewed until the position
is filled.

ABOUT SOUTHERN VIRGINIA UNIVERSITY

Southern Virginia University is a private, faith-based institution of higher education aligned with the restored
gospel of Jesus Christ as taught by The Church of Jesus Christ of Latter-day Saints. As a university, we
gather faithful Latter-day Saints and those who share our values, lift intellectually, socially, and spiritually, and
launch into successful lives and careers. Applicants are invited to learn more about the university at
svu.edu/mission.

By Study & By Faith

Apply Now

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