Director of Athletics Social Media

Posting Details

Posting Summary

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Posting Number

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Posting Details

Posting Summary

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Posting Number

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STA00796PO24

Job Family

Athletics Administration

Job Function

Athletics Administration

USC Market Title

Athletics Administrator

Link to USC Market Title

https://uscjobs.sc.edu/titles/132063

Job Level

P1 - Professional

Business Title (Internal Title)

Director of Athletics Social Media

Campus

Columbia

Work County

Richland

College/Division

Athletics

Department

Department of Athletics

State Pay Band

Unclassified

Approved Starting Salary

Salary commensurate with qualifications. (00)

Advertised Salary Range

Salary commensurate with qualifications.

Location of Vacancy

Part/Full Time

Full Time

Hours per Week

37.5

Work Schedule

Generally Monday through Friday, 8:30am – 5:00pm. Willing to work a flexible schedule including evenings weekends and holidays to meet the needs of the department.

Basis

12 months

Job Search Category

Communication Services

About USC

| About University of South Carolina |
From the Upstate to the Lowcountry, the University of South Carolina system is transforming the lives of South Carolinians through the impact of our eight institutions and 20 locations throughout the state. More than 50,000 students are enrolled at one of eight institutions, including the research campus in Columbia and comprehensive four-year universities in Aiken, Upstate and Beaufort. In addition, our Palmetto College campuses in Salkehatchie, Union, Lancaster and Sumter enable students to earn associate or bachelor’s degrees through a combination of in-person, online or blended learning. All of our system institutions place strong emphasis on service — helping to build healthier, more educated communities in South Carolina and beyond. | | Inclusive Excellence Statement |
At the University of South Carolina, we strive to cultivate an inclusive environment that is open, welcoming, and supportive of individuals of all backgrounds. We recognize diversity in our workforce is essential to providing academic excellence and critical to our sustainability. The University is committed to eliminating barriers created by institutional discrimination through accountability and continuous process improvement. We celebrate the diverse voices, perspectives, and experiences of our employees. |

Benefits for FTE Positions

The University of South Carolina (USC), through the State of SC and Public Employee Benefit Authority (PEBA), offers employees a valuable benefits package, including health and life insurance, generous paid leave and retirement programs. To learn more about USC benefits, access the About Benefits section on the Applicant Portal at uscjobs.sc.edu.

Position Description

| Advertised Job Summary |
The Director of USC Athletics Social Media, reporting to the Associate AD of Communications and Public Relations and in coordination with all University of South Carolina athletics teams, will be responsible for the development, management and execution of a comprehensive social media strategy for Gamecock Athletics accounts (TikTok, Facebook, Instagram, and X) while also maintaining select pages of the department’s website, GamecocksOnline. This position will strive to develop and foster a strong online community of Gamecock fans through various social and digital platforms. This position will work closely with content creators as well as oversee student workers to help grow that online community both in size and strength – a community that’s welcoming to other fans (and opinions), sports an optimistic personality, and is proud to stand behind our teams and brand. In addition to staying current on new tools and using analytics, this position will also develop best practices for administrators of team accounts. | | Job Related Minimum Required Education and Experience |
Requires a bachelor’s degree and 1 or more years of experience, which may be substituted by an equivalent combination of certification, training, education, and/or experience. | | Required Certification, Licensure/Other Credentials | | | Preferred Qualifications |
Understanding of digital media and its use in collegiate athletics strongly preferred. | | Knowledge/Skills/Abilities |
Working knowledge of various social media platforms (Facebook, X (formerly Twitter), Instagram, Tik Tok, You Tube – both using the platform and understanding the analytics), Microsoft Word, Excel and Photoshop. Ability with a camera (both still and video is a plus). Strong knowledge / understanding of sports. Excellent written and verbal communication skills. |

Job Duties

| Job Duty |
Direct/oversee the ideation, development, and implementation of Gamecock Athletics social media strategy, intended to be used to foster a strong digital community of Gamecock fans. This includes responding to fans (prompted and unprompted), answering questions with a customer-oriented mindset, highlighting successes, and more. Consult with communications staff and is considered the subject-matter expert to senior leadership. Assess social media accounts used by various teams, seeking ways to collaborate and align the accounts to best meet the needs of the various audiences. | | Essential Function | Yes | | Percentage of Time | 55 |

| Job Duty |
Work with Gamecock Sports Properties on the development and distribution of online advertising campaigns | | Essential Function | Yes | | Percentage of Time | 15 |

| Job Duty |
Oversee the non-sport specific pages of the official website of Gamecock Athletics, GamecocksOnline.com, ensuring those pages are accurate/current.

| | Essential Function | Yes | | Percentage of Time | 10 |

| Job Duty |
Attend various events and competitions (home and away) with a variety of sports teams to help bring the parts of the community who can’t attend closer to the action, as well as provide useful insight and commentary.

| | Essential Function | Yes | | Percentage of Time | 15 |

| Job Duty |
Work with Marketing to curate a weekly email newsletter. Gathering content from across social media (and other platforms) to deliver to a wide audience frequently different then what is being reached through strictly social media alone.

Perform additional duties and special projects as needed. | | Essential Function | Yes | | Percentage of Time | 5 |

Position Attributes

Employees in Safety-Sensitive or Security-Sensitive positions will be subject to pre-employment and post-employment drug testing in accordance with University policy HR 1.95 Drug and Alcohol Testing.

| Safety Sensitive or Security Sensitive | No | | Hazardous weather category | Non-Essential |

Posting Detail Information

| Number of Vacancies | 1 | | Desired Start Date | | | Job Open Date | 10/09/2024 | | Job Close Date | 11/23/2024 | | Open Until Filled | No | | Special Instructions to Applicant |
Positions are advertised for a minimum of five (5) business days on our job website. After five (5) business days, positions can be closed at the discretion of the department at any time. This employment site is updated on a regular basis. The length of the recruitment and screening process may vary from position to position, depending upon a variety of factors. Should review of your qualifications result in a decision to pursue your candidacy, you will be contacted by phone or email. 

 

We are only accepting applications submitted by November 23, 2024. 

| | Quicklink for Posting | https://uscjobs.sc.edu/postings/176810 | | EEO Statement |
The University of South Carolina does not discriminate in educational or employment opportunities or decisions for qualified persons on the basis of age, ancestry, citizenship status, color, disability, ethnicity, familial status, gender (including transgender), gender identity or expression, genetic information, HIV/AIDs status, military status, national origin, pregnancy (false pregnancy, termination of pregnancy, childbirth, recovery therefrom or related medical conditions, breastfeeding), race, religion (including religious dress and grooming practices), sex, sexual orientation, veteran status, or any other bases under federal, state, local law, or regulations. |

Supplemental Questions

Required fields are indicated with an asterisk (*).

1. * Do you have at least a bachelor's degree and 1 or more years of experience, which may be substituted by an equivalent combination of certification, training, education, and/or experience?
   • Yes
   • No

Applicant Documents

Required Documents 1. Resume 2. List of References and Contact Information Optional Documents 1. Cover Letter

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