Director of Brand Enhancement

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Job Type

Full-time

Description

The Director of Brand Enhancement is responsible for developing, coordinating, implementing and evaluating the overall fan experience through various channels, including in-game presentation, fan engagement, social media, on-campus marketing and oversight of the spirit groups and Gael Force.

Developing comprehensive plans to include, but not limited to, games and events, half-time entertainment, special events, student activation and engagement and improving overall school spirit and participation. Fulfill sponsor activation and oversee community outreach initiatives. This position reports directly to the Associate AD for External Relations and works closely with the offices of revenue generation, communications, events and facilities and video production.

1. Schedule in-game entertainment for all six ticketed sports. Prepare game scripts, ensure fulfillment of sponsor agreements, hire and prepare public address announcer, and hire game staff that will assist in the execution of the in-game promotion plans. Supervisor for game-day staff.

2. Create and implement yearly marketing and fan experience plans. Create and execute ticket promotions to increase attendance/revenue at games. Oversee community outreach initiatives.

3. Coordinate & manage special events throughout the year; for each event, determine the event needs and follow through with minimal supervision; schedule speakers/emcee, reserve location, assist in determining the menu, coordinate site set up, and event promotions.

4. Advances SMC Athletics’ brand by leading the Gael Force student organization and the spirit groups, including band, dance, cheer and mascot.

5. Know, recognize, and comply with the laws, policies, rules, and regulations governing the College and its employees, and the rules of the National Collegiate Athletic Association (including, but not limited to, NCAA Bylaw, Article 11 and its requirement to report all athletically-related income and benefits from sources outside of the College to the President) and of the West Coast Conference as now constituted or as may be amended in the future. Supervise and ensure that any assistants and any other employees and/or volunteers for whom you are administratively responsible comply with the aforesaid policies, rules and regulations. Immediately advise the Director of Athletics if you have reasonable cause to believe violations, whether by employees or students, have occurred or will occur.

Apply

Job Type

Full-time

Description

The Director of Brand Enhancement is responsible for developing, coordinating, implementing and evaluating the overall fan experience through various channels, including in-game presentation, fan engagement, social media, on-campus marketing and oversight of the spirit groups and Gael Force.

Developing comprehensive plans to include, but not limited to, games and events, half-time entertainment, special events, student activation and engagement and improving overall school spirit and participation. Fulfill sponsor activation and oversee community outreach initiatives. This position reports directly to the Associate AD for External Relations and works closely with the offices of revenue generation, communications, events and facilities and video production.

1. Schedule in-game entertainment for all six ticketed sports. Prepare game scripts, ensure fulfillment of sponsor agreements, hire and prepare public address announcer, and hire game staff that will assist in the execution of the in-game promotion plans. Supervisor for game-day staff.

2. Create and implement yearly marketing and fan experience plans. Create and execute ticket promotions to increase attendance/revenue at games. Oversee community outreach initiatives.

3. Coordinate & manage special events throughout the year; for each event, determine the event needs and follow through with minimal supervision; schedule speakers/emcee, reserve location, assist in determining the menu, coordinate site set up, and event promotions.

4. Advances SMC Athletics’ brand by leading the Gael Force student organization and the spirit groups, including band, dance, cheer and mascot.

5. Know, recognize, and comply with the laws, policies, rules, and regulations governing the College and its employees, and the rules of the National Collegiate Athletic Association (including, but not limited to, NCAA Bylaw, Article 11 and its requirement to report all athletically-related income and benefits from sources outside of the College to the President) and of the West Coast Conference as now constituted or as may be amended in the future. Supervise and ensure that any assistants and any other employees and/or volunteers for whom you are administratively responsible comply with the aforesaid policies, rules and regulations. Immediately advise the Director of Athletics if you have reasonable cause to believe violations, whether by employees or students, have occurred or will occur.

6. Other Duties as Assigned

Requirements

QUALIFICATIONS:

Education:

REQUIRED: Bachelor’s degree required. PREFERRED: Masters Degree

Experience:

Minimum of one year of relevant experience in sports marketing, social media or a related field.

Skills/Abilities: (e.g. computer skills, written & verbal skills, trades, laws, procedures, technical)

Proficiency with word-processing software and database management.

Proficiency in Adobe Illustrator, InDesign, PhotoShop and Microsoft Office

Must have excellent writing skills.

Strong interpersonal skills with ability to effectively communicate with a diverse community of students, faculty, coaches, administrators, and staff.

Ability to represent the Department and the College to off-campus constituencies, including alumni, friends, and business people.

Strong organizational skills with ability to handle multiple, competing tasks and priorities.

Team-oriented individual with ability to take initiative.

Other Requirements:

Weekend/evening work

Salary Description

70,304.00

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